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Nestlé Investor Seminar 2014June 3rd & 4th, Boston
Nestlé
Investor Seminar
2014
Robert Kilmer
Nestlé Dreyer’s Ice Cream President
June 3rd & 4th, Liberty Hotel, Boston, USA
Ice Cream Nestlé USA
Nestlé Investor Seminar 2014June 3rd & 4th, Boston1
Disclaimer
This presentation contains forward looking statements
which reflect Management’s current views and estimates.
The forward looking statements involve certain risks and
uncertainties that could cause actual results to differ
materially from those contained in the forward looking
statements. Potential risks and uncertainties include such
factors as general economic conditions, foreign exchange
fluctuations, competitive product and pricing pressures and
regulatory developments.
Nestlé Investor Seminar 2014June 3rd & 4th, Boston
Segment
Size
Segment
$ CAGR2011-2013
Segment Dynamics
Super
Premium $1.6bn +7.9%
On-trend,
consolidated, margin
advantaged
Frozen
Snacks $3.7bn +0.0%
On-trend, driven by
BFY offerings
Premium $3.9bn +0.4%
Highly fragmented,
margin challenged
$9.2bn +1.4%
Ice Cream is a multi-faceted category…
2 Source: Nielsen 3 year end 2011 - 2013
Nestlé Investor Seminar 2014June 3rd & 4th, Boston
… with evolving consumer & competitive dynamics
3
Increased desire for
products free from artificial
color and flavors
Accelerated move
towards clean labels &
pure ingredients
Emerging trend for
artisanal and
gourmet flavors
Soaring demand for
better-for-you
Ice Cream offerings
Heightened competition from
private label and regional
players
Rise of the super
premium segment
Innovation & Renovation are
the “rules of the game” in a
highly indulgent, variety
seeking category
Active new channel
expansion and development
Nutrition,Health&Wellness
SuperPremium
Nestlé Investor Seminar 2014June 3rd & 4th, Boston
Nestlé Ice Cream represents $1.8 billion in sales…
4
2013 Sales of $1.8bn, with +0.6% CAGR2011-2013
Frozen Snacks PremiumSuper Premium
Nestlé Investor Seminar 2014June 3rd & 4th, Boston
… and has leading market share in all key segments
5
Frozen Snacks PremiumSuper Premium
40.5% 38.7% 38.2%
2011 2012 2013
Source: Nielsen, December Last 52 weeks
27.5% 27.0% 26.4%
2011 2012 2013
20.9% 19.2% 18.5%
2011 2012 2013
Nestlé Investor Seminar 2014June 3rd & 4th, Boston
Leading
iconic brands
Leading edge
innovation capabilities
A powerful
Route to Market
106k
customers
2k
routes
4M
deliveries
each year
We are leveraging competitive strengths to win
 Direct in-store execution
 Faster speed to market and
superior in-store merchandizing
 Optimization of in-stock for
promotional events
 Greater shelf space
 Fully integrated path to purchase
Strategically located factories
30k sq ft
Bakersfield Product
Technology Centre
Global product reach
6
Nestlé Investor Seminar 2014June 3rd & 4th, Boston
Delivered substantial cost efficiencies and simplification
7
2011 2013
 From 7 to 4 distribution regions
 Route consolidation & optimization
 Cross-selling Pizza & Ice Cream
2011 2013
 ONE Face to the customer,
merging corporate sales force
 Streamline marketing and
sales organization
-170bps -80bps
Optimizing Route to Market
(as % of NPS, includes Ice Cream & Pizza)
Streamlining Overheads
(MOGE as % of NNS)
Simplifying our Business
SKU count
vs. 2012
-48%
Bad goods
vs. 2012
-30bps
Nestlé Investor Seminar 2014June 3rd & 4th, Boston
Resulting in enhanced margin and ROIC
8
Return on Invested Capital(2)
+290bps(1)
Trading Operating Profit
(in USD)
+68%CAGR(1)
2011 2012 2013 2011 2012 2013
(1): 2011 to 2013 change
(2): excludes goodwill
Nestlé Investor Seminar 2014June 3rd & 4th, Boston
A robust strategic plan is in place to win in the USA
9
 Disciplined portfolio management
 Invest in strategic growth drivers
 Fix or divest underperformers
Make choices
 Nutrition, Health & Wellness
 B3 Innovation
 New channels & integrated P2P
 Remove waste to reinvest
 Operate as ONE Nestlé in NA
 Master complexity
Grasp
opportunities
Value what
consumers
value
 Embody Nestlé in Society
 Create Shared Value
 Strengthen Nestlé brand equity
 Reflect our consumer diversity
 Best-in-class new capabilities
 Accelerate career development
 Best-in-class Digital capabilities
 Step up on Digital Media
 Leverage e-commerce
Embrace
digital
Have the
best people
Engage with
the community
and stakeholders
Nestlé Investor Seminar 2014June 3rd & 4th, Boston
Continue to drive effective portfolio management
10
 Marketing investments focused
on growing on-trend, margin
accretive brands
 Platform-based innovation to
optimize risk vs. return
 End-to-end cost optimization
(main focus on the premium
segment)
 Invested capital optimization
Driving growth and
optimizing margins
margin>>
growth >>
MakingChoices
Nestlé Investor Seminar 2014June 3rd & 4th, Boston
Leading
Brand
Accretive
Margin
Strong
Growth
On-Trend
Segment
Market
Scale
Häagen-Dazs: Well positioned for growth
11
GraspingOpportunities
Nestlé Investor Seminar 2014June 3rd & 4th, Boston12
B3 innovation platforms
*Source: ACN Q1 2014 Total US XAOC
$30M
22%
growth in Q1
Retail Sales*
3
snack items
launching
Q3 2014
+12%
Q1 2014 vs.
Q1 2013
in 2013
GraspingOpportunities
Launching
during 2014
Nestlé Investor Seminar 2014June 3rd & 4th, Boston
#1 Ice Cream brand advertiser doubling-down
13
GraspingOpportunities&EmbracingDigital
Digital:
Search & Mobile
Print: Gelato,
Ice Cream & Bars
TV & Streaming:
Gelato & Ice Cream Bars
Social Media & In-Store PR Campaign & Free Cone Day
Social media
impressions in
2014
+55%
20%
of total marketing
budget is Digital
Maintaining a significant
presence in all relevant titles
in 2014
>300M +10%
Leverage
franchise stores
to maximize PR
Nestlé Investor Seminar 2014June 3rd & 4th, Boston
Leading
Brand
Strong
I&R
Strong
Growth
On-Trend
Segment
“Overt Health”
Outshine: Capturing the “overt health” opportunity
14
Building
Penetration
& Loyalty
GraspingOpportunities
Nestlé Investor Seminar 2014June 3rd & 4th, Boston
Delivering Superior
Nutrition
Introducing Winning
Products
Pursuing Future
Expansion Opportunities
Innovating with superior NHW
15
GraspingOpportunities
New forms
& categories
Expanded
day parts
Healthier
snacking
options
Penetration
since brand
conversion+22%
of every bar
25%
A E
& K
Excellent
source of
vitamins
Fruit first
& lower
sugar
No artificial
color or
flavor
Vegetables
make up
Nestlé Investor Seminar 2014June 3rd & 4th, Boston
Communication step-change
16
Digital & Social
National Print Consumer Sampling
National TV
first
time ever on TV
35%
of spend on
sampling,
trial and
community
efforts
25%
of working media
to develop
Healthy Snacking
Community
A Million Ways To
Outshine (Apr-Aug)
GraspingOpportunities&EmbracingDigital
Bonus pack of Fruit &
Vegetable bars
Social media
impressions in
2014
>250M
16
Nestlé Investor Seminar 2014June 3rd & 4th, Boston
Wonka Peel-a-Pop: A revolution in the kids segment
17
GraspingOpportunities
Developing
brands across
categories
100% Nutritional Foundation
An exciting
consumer
experience
70 1.5calories grams
of fat
Leveraging
global
platform
innovation
Nestlé Investor Seminar 2014June 3rd & 4th, Boston
A winning strategy, enhancing margin and ROIC
18
Sales
(in USD)
Return on Invested Capital(2)
+0.6%CAGR(1) +290bps(1)
Trading Operating Profit
(in USD)
2011 2012 2013
+68%CAGR(1)
2011 2012 2013 2011 2012 2013
(1): 2011 to 2013 change
(2): excludes Goodwill
Nestlé Investor Seminar 2014June 3rd & 4th, Boston19
In summary…
 Leading brands, uniquely positioned to capture
the growth of super premium IC and BFY snacks
 A powerful route to market, with enhanced
cost-efficiency
 World-class capabilities to drive innovation
and create competitive gaps
 Disciplined portfolio management: on a journey
to enhanced margins and ROIC
 A team fit to win
Driving growth and Optimizing margins

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Nestlé USA - ice cream

  • 1. Nestlé Investor Seminar 2014June 3rd & 4th, Boston Nestlé Investor Seminar 2014 Robert Kilmer Nestlé Dreyer’s Ice Cream President June 3rd & 4th, Liberty Hotel, Boston, USA Ice Cream Nestlé USA
  • 2. Nestlé Investor Seminar 2014June 3rd & 4th, Boston1 Disclaimer This presentation contains forward looking statements which reflect Management’s current views and estimates. The forward looking statements involve certain risks and uncertainties that could cause actual results to differ materially from those contained in the forward looking statements. Potential risks and uncertainties include such factors as general economic conditions, foreign exchange fluctuations, competitive product and pricing pressures and regulatory developments.
  • 3. Nestlé Investor Seminar 2014June 3rd & 4th, Boston Segment Size Segment $ CAGR2011-2013 Segment Dynamics Super Premium $1.6bn +7.9% On-trend, consolidated, margin advantaged Frozen Snacks $3.7bn +0.0% On-trend, driven by BFY offerings Premium $3.9bn +0.4% Highly fragmented, margin challenged $9.2bn +1.4% Ice Cream is a multi-faceted category… 2 Source: Nielsen 3 year end 2011 - 2013
  • 4. Nestlé Investor Seminar 2014June 3rd & 4th, Boston … with evolving consumer & competitive dynamics 3 Increased desire for products free from artificial color and flavors Accelerated move towards clean labels & pure ingredients Emerging trend for artisanal and gourmet flavors Soaring demand for better-for-you Ice Cream offerings Heightened competition from private label and regional players Rise of the super premium segment Innovation & Renovation are the “rules of the game” in a highly indulgent, variety seeking category Active new channel expansion and development Nutrition,Health&Wellness SuperPremium
  • 5. Nestlé Investor Seminar 2014June 3rd & 4th, Boston Nestlé Ice Cream represents $1.8 billion in sales… 4 2013 Sales of $1.8bn, with +0.6% CAGR2011-2013 Frozen Snacks PremiumSuper Premium
  • 6. Nestlé Investor Seminar 2014June 3rd & 4th, Boston … and has leading market share in all key segments 5 Frozen Snacks PremiumSuper Premium 40.5% 38.7% 38.2% 2011 2012 2013 Source: Nielsen, December Last 52 weeks 27.5% 27.0% 26.4% 2011 2012 2013 20.9% 19.2% 18.5% 2011 2012 2013
  • 7. Nestlé Investor Seminar 2014June 3rd & 4th, Boston Leading iconic brands Leading edge innovation capabilities A powerful Route to Market 106k customers 2k routes 4M deliveries each year We are leveraging competitive strengths to win  Direct in-store execution  Faster speed to market and superior in-store merchandizing  Optimization of in-stock for promotional events  Greater shelf space  Fully integrated path to purchase Strategically located factories 30k sq ft Bakersfield Product Technology Centre Global product reach 6
  • 8. Nestlé Investor Seminar 2014June 3rd & 4th, Boston Delivered substantial cost efficiencies and simplification 7 2011 2013  From 7 to 4 distribution regions  Route consolidation & optimization  Cross-selling Pizza & Ice Cream 2011 2013  ONE Face to the customer, merging corporate sales force  Streamline marketing and sales organization -170bps -80bps Optimizing Route to Market (as % of NPS, includes Ice Cream & Pizza) Streamlining Overheads (MOGE as % of NNS) Simplifying our Business SKU count vs. 2012 -48% Bad goods vs. 2012 -30bps
  • 9. Nestlé Investor Seminar 2014June 3rd & 4th, Boston Resulting in enhanced margin and ROIC 8 Return on Invested Capital(2) +290bps(1) Trading Operating Profit (in USD) +68%CAGR(1) 2011 2012 2013 2011 2012 2013 (1): 2011 to 2013 change (2): excludes goodwill
  • 10. Nestlé Investor Seminar 2014June 3rd & 4th, Boston A robust strategic plan is in place to win in the USA 9  Disciplined portfolio management  Invest in strategic growth drivers  Fix or divest underperformers Make choices  Nutrition, Health & Wellness  B3 Innovation  New channels & integrated P2P  Remove waste to reinvest  Operate as ONE Nestlé in NA  Master complexity Grasp opportunities Value what consumers value  Embody Nestlé in Society  Create Shared Value  Strengthen Nestlé brand equity  Reflect our consumer diversity  Best-in-class new capabilities  Accelerate career development  Best-in-class Digital capabilities  Step up on Digital Media  Leverage e-commerce Embrace digital Have the best people Engage with the community and stakeholders
  • 11. Nestlé Investor Seminar 2014June 3rd & 4th, Boston Continue to drive effective portfolio management 10  Marketing investments focused on growing on-trend, margin accretive brands  Platform-based innovation to optimize risk vs. return  End-to-end cost optimization (main focus on the premium segment)  Invested capital optimization Driving growth and optimizing margins margin>> growth >> MakingChoices
  • 12. Nestlé Investor Seminar 2014June 3rd & 4th, Boston Leading Brand Accretive Margin Strong Growth On-Trend Segment Market Scale Häagen-Dazs: Well positioned for growth 11 GraspingOpportunities
  • 13. Nestlé Investor Seminar 2014June 3rd & 4th, Boston12 B3 innovation platforms *Source: ACN Q1 2014 Total US XAOC $30M 22% growth in Q1 Retail Sales* 3 snack items launching Q3 2014 +12% Q1 2014 vs. Q1 2013 in 2013 GraspingOpportunities Launching during 2014
  • 14. Nestlé Investor Seminar 2014June 3rd & 4th, Boston #1 Ice Cream brand advertiser doubling-down 13 GraspingOpportunities&EmbracingDigital Digital: Search & Mobile Print: Gelato, Ice Cream & Bars TV & Streaming: Gelato & Ice Cream Bars Social Media & In-Store PR Campaign & Free Cone Day Social media impressions in 2014 +55% 20% of total marketing budget is Digital Maintaining a significant presence in all relevant titles in 2014 >300M +10% Leverage franchise stores to maximize PR
  • 15. Nestlé Investor Seminar 2014June 3rd & 4th, Boston Leading Brand Strong I&R Strong Growth On-Trend Segment “Overt Health” Outshine: Capturing the “overt health” opportunity 14 Building Penetration & Loyalty GraspingOpportunities
  • 16. Nestlé Investor Seminar 2014June 3rd & 4th, Boston Delivering Superior Nutrition Introducing Winning Products Pursuing Future Expansion Opportunities Innovating with superior NHW 15 GraspingOpportunities New forms & categories Expanded day parts Healthier snacking options Penetration since brand conversion+22% of every bar 25% A E & K Excellent source of vitamins Fruit first & lower sugar No artificial color or flavor Vegetables make up
  • 17. Nestlé Investor Seminar 2014June 3rd & 4th, Boston Communication step-change 16 Digital & Social National Print Consumer Sampling National TV first time ever on TV 35% of spend on sampling, trial and community efforts 25% of working media to develop Healthy Snacking Community A Million Ways To Outshine (Apr-Aug) GraspingOpportunities&EmbracingDigital Bonus pack of Fruit & Vegetable bars Social media impressions in 2014 >250M 16
  • 18. Nestlé Investor Seminar 2014June 3rd & 4th, Boston Wonka Peel-a-Pop: A revolution in the kids segment 17 GraspingOpportunities Developing brands across categories 100% Nutritional Foundation An exciting consumer experience 70 1.5calories grams of fat Leveraging global platform innovation
  • 19. Nestlé Investor Seminar 2014June 3rd & 4th, Boston A winning strategy, enhancing margin and ROIC 18 Sales (in USD) Return on Invested Capital(2) +0.6%CAGR(1) +290bps(1) Trading Operating Profit (in USD) 2011 2012 2013 +68%CAGR(1) 2011 2012 2013 2011 2012 2013 (1): 2011 to 2013 change (2): excludes Goodwill
  • 20. Nestlé Investor Seminar 2014June 3rd & 4th, Boston19 In summary…  Leading brands, uniquely positioned to capture the growth of super premium IC and BFY snacks  A powerful route to market, with enhanced cost-efficiency  World-class capabilities to drive innovation and create competitive gaps  Disciplined portfolio management: on a journey to enhanced margins and ROIC  A team fit to win Driving growth and Optimizing margins