The marketing advantage of the sustainable travel niche is the growing desire of consumers to “do well” while vacationing and traveling. That desire to “do well” has gone mainstream with the National Geographic estimating as many as 55-65 million U.S. tourists can be classified as geotourists, and geotourists spend 75% of the money spent on tourism. Understanding the basics of sustainable and socially-responsible travel can set you apart from other agencies and gain you more affluent clients.
The presentation addresses the ABCs of sustainable travel: 1)What defines a travel products as sustainable as well as socially-responsible, 2)how agents can confirm the sustainability of a travel product and 3) how to market consumers. Further, ASTA’s green program will be explained as well as the contents of the expanded ASTA Green Guide for Travel Agents.
"Sustainable Destination Management, Case Studies from Brazil" presented by the Global Sustainable Tourism Council (GSTC) on January 24, 2017. Presenter: Dr. D'Arcy Dornan, GSTC Brazil Country Representative; Moderator: Ayako Ezaki, GSTC Training Director.
Focused on practical steps to applying the GSTC Criteria for Destinations, this presentation shares lessons from successful sustainable destination management examples in Brazil and beyond.
D'Arcy Dornan is the lead trainer for the upcoming GSTC Sustainable Tourism Training online class (2017 Q2), which will be held from April 3-28, 2017. Learn more & sign up: http://bit.ly/sttp-online17q2
*For GSTC members, regular webinars on various topics related to sustainable tourism are available.
> See all upcoming GSTC Member-only webinars: http://www.gstcouncil.org/en/get-involved/events/upcoming-webinars.html
> Not yet a member? Learn about membership options and opportunities: http://www.gstcouncil.org/en/get-involved/become-a-member.html
This is a presentation I gave on 23 March 2011 to a cluster of companies ranging from manufacturers, a race course company, councils, an electricity provider, to a lawyer and accountancy practice. It talks about how to achieve carbon neutrality and the different offsets one can buy. Key messages are that carbon neutrality is not for everyone, that you have to define your boundaries clearly and be transparent about them, and that you should only buy reputable offsets. Throughout the presentation I make it clear that the focus should be on carbon MANAGEMENT; it is always better to avoid and reduce carbon emissions first before offsets are bought.
Green Business practices, for small and medium businesses. Lets hope some companies at least follow it, and if they do we will be able to save our planet.
"Sustainable Destination Management, Case Studies from Brazil" presented by the Global Sustainable Tourism Council (GSTC) on January 24, 2017. Presenter: Dr. D'Arcy Dornan, GSTC Brazil Country Representative; Moderator: Ayako Ezaki, GSTC Training Director.
Focused on practical steps to applying the GSTC Criteria for Destinations, this presentation shares lessons from successful sustainable destination management examples in Brazil and beyond.
D'Arcy Dornan is the lead trainer for the upcoming GSTC Sustainable Tourism Training online class (2017 Q2), which will be held from April 3-28, 2017. Learn more & sign up: http://bit.ly/sttp-online17q2
*For GSTC members, regular webinars on various topics related to sustainable tourism are available.
> See all upcoming GSTC Member-only webinars: http://www.gstcouncil.org/en/get-involved/events/upcoming-webinars.html
> Not yet a member? Learn about membership options and opportunities: http://www.gstcouncil.org/en/get-involved/become-a-member.html
This is a presentation I gave on 23 March 2011 to a cluster of companies ranging from manufacturers, a race course company, councils, an electricity provider, to a lawyer and accountancy practice. It talks about how to achieve carbon neutrality and the different offsets one can buy. Key messages are that carbon neutrality is not for everyone, that you have to define your boundaries clearly and be transparent about them, and that you should only buy reputable offsets. Throughout the presentation I make it clear that the focus should be on carbon MANAGEMENT; it is always better to avoid and reduce carbon emissions first before offsets are bought.
Green Business practices, for small and medium businesses. Lets hope some companies at least follow it, and if they do we will be able to save our planet.
PRESENTATION ON Tourist Area Life Cycle
The tourism lifecycle theory was firstly proposed in 1963 by the German researcher Christaller, who described the development of tourism through three stages like a common product, namely “discovery, growth and decline”.
In 1980, Butler developed a model which shows how any tourist resort may grow is known asTourist Area Life Cycle.
concept of carrying capacity in Tourism with examples
Description of over tourism
Impact of over tourism on destinations and their cultural, social and environmental resources
Examples of destinations shutting down due to over tourism
Why is it important to consider carrying capacity when planning a destination for tourism purpose
A general overview on carbon tax and carbon trading describing it's mechanism and advantages and disadvantages. A summarization of their effects on economy and environment remarking the conclusion
Brian, from Ecoteer, used his knowledge and degree in Sustainable Tourism to put this beauty together, helping identify the need for sustainable tourism and giving a whole load of ways for you to get involved, reducing the impact your holidays jaunts have on the planet!
PRESENTATION ON Tourist Area Life Cycle
The tourism lifecycle theory was firstly proposed in 1963 by the German researcher Christaller, who described the development of tourism through three stages like a common product, namely “discovery, growth and decline”.
In 1980, Butler developed a model which shows how any tourist resort may grow is known asTourist Area Life Cycle.
concept of carrying capacity in Tourism with examples
Description of over tourism
Impact of over tourism on destinations and their cultural, social and environmental resources
Examples of destinations shutting down due to over tourism
Why is it important to consider carrying capacity when planning a destination for tourism purpose
A general overview on carbon tax and carbon trading describing it's mechanism and advantages and disadvantages. A summarization of their effects on economy and environment remarking the conclusion
Brian, from Ecoteer, used his knowledge and degree in Sustainable Tourism to put this beauty together, helping identify the need for sustainable tourism and giving a whole load of ways for you to get involved, reducing the impact your holidays jaunts have on the planet!
Global Sustainable Tourism Council (GSTC) webinar recorded on September 14, 2017. From overtourism to transformative travel, what are some of the key trends relevant to sustainability issues and solutions in the tourism industry? The webinar has been delivered as part of the GSTC's Sustainable Tourism Training Program (STTP).
The OSD deck presents the problem we aim to solve, the manner in which we intend to do so, and the overall thesis of change we propose for pushing the Travel & TOurism industry, one of the world's most dominant economic forces, into a position of sustainability and net-positive social impact.
Impact of Sustainability Initiatives on Customer Choice by Kumud Sengupta, SO...Wild Asia
What impact do sustainable business practices by travel companies have on travellers’ choice of a travel service provider (hotel, resort, tour operator etc.)? A survey was commissioned by Market Vision in mid-2013, aimed to determine the extent to which demonstration and promotion of sustainability initiatives by travel companies can impact customer choice behaviour. The results suggest that, all else being equal, a certain proportion of travellers would be inclined to patronize a travel company whose sustainability credentials are easily visible while a larger proportion would be inclined to go with a travel company whose sustainability credentials are easily visible and are endorsed by a credible third party assessor. A smaller proportion of travellers would not care. What should eco-tourism businesses do to attract such customers and influence their choice?
Presentation made at the Sustainable Tourism in Small Island Developing States conference, 23-24 November 2017, Seychelles. A partnership of the Seychelles Sustainable Tourism Foundation, IUCN WCPA Tourism and Protected Areas Specialist Group, University of Seychelles, Paris Tourism Sorbonne (IREST), and Global Sustainable Tourism Council
Sustainable Tourism Toolkit - Business PlanningMatt Humke
Part of a four-part "Sustainable Tourism Toolkit" series. Guides the reader through the development of business plans that define sustainable tourism products, financial projections, competition, sales & marketing strategies, operating plans, staffing & training requirements, and linkages to conservation and community development.
Sustainable Tourism Toolkit: Operations and ManagementMatt Humke
Teaches tourism entrepreneurs the day-to-day tasks of managing a tourism enterprise. From reservation and payment systems to tour logistics and financial procedures, this volume of the toolkit focuses on the “nuts & bolts” of running a small business.
International Tourism notes - 9 Tourism Trends That Will Shape the Travel Ind...Pankaj Chandel
9 Tourism Trends That Will Shape the Travel Industry in 2020 and
Beyond
by Catherine Nyorani
travel audience with travellers’ desire for new experiences, the rapid global technological advancements,
climate change, and other dynamics, the travel and tourism industry is constantly transforming.
Having experienced an all-time high in the past decade, with 2018 recording the highest international
tourist arrival, according to the World Tourism Organization (UNWTO), the sector is now undeniably
faced with big challenges and uncomfortable changes in the face of the COVID-19 pandemic.
• All the same, there are still rising tourism trends that can help tour operators, Destination
Marketing Organizations (DMOs), and other industry suppliers to revamp their businesses and
experience success as we get into the new normal.
• From experiential and transformative travel to automation and Bleisure trips, there are new
opportunities companies should focus on.
• In this article, we’ll go through the top tourism trends right now and highlight how leisure
businesses can stay on top of their game and recover during the post-COVID period.
This ppt is about the establishment of ecotourism company in Thailand! So, you will have the ideas of how to set up the travel company and what you should reaslise about setting new company. Hopefully, it's useful for you guys to take a look at my ppt.
Global Sustainable Tourism Council, Kelly BrickerAnna Spenceley
A presentation made at the IUCN WCPA Tourism and Protected Areas Specialist Group's Strategy and Networking event at the World Parks Congress, in Sydney 2014.
Becoming a niche travel expert can be a great way to expand your business. ASTA reached out to our membership to find out what the top niches were from a sales and a client-base perspective. We asked how agents became an expert in that niche and which niches they expect to grow in the future. Agents also told us the marketing techniques that were most effective for their niches.
ASTA surveyed ASTA agency members in June-July 2013 asking them to compare their 1st Half 2013 performance against their 1st Half 2012 performance. Agencies specifically compared their revenue, transaction volume, number of clients and sales per travel segment in the 1st Half of 2013 to their performance in 2012. Additionally, they were asked to forecast how profitable they will be in 2013 and 2014.
TRAVEL TO MT. RWENZORI NATIONAL PARK WITH NILE ABENTEUER SAFARIS.docxnileabenteuersafaris
Let’s explore the captivating Rwenzori Mountains National Park in Uganda with Nile Abenteuer Safaris. This UNESCO World Heritage Site, also known as the “Mountains of the Moon,” offers unparalleled beauty and diverse ecosystems. 🌿🏔️
Key Features of Rwenzori Mountains National Park:
Majestic Peaks:
Mount Rwenzori, Africa’s third-highest peak, dominates the landscape. Its snow-capped summits and glacier-draped slopes provide a challenging yet rewarding adventure for trekkers and climbers.
Ascending these peaks allows you to witness breathtaking vistas and experience the thrill of high-altitude trekking.
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Explore the park’s rich biodiversity, which includes montane forests, alpine meadows, and towering cliffs.
Encounter rare and endemic species such as the Rwenzori turaco, Rwenzori red duiker, and Rwenzori three-horned chameleon.
Trekking Trails:
Embark on immersive trekking experiences along a network of trails. Choose from leisurely walks to multi-day expeditions.
Traverse verdant valleys, moss-draped forests, and marvel at cascading waterfalls as you ascend toward the summit.
Cultural Heritage:
Engage with local communities of the Bakonjo and Bamba people. Gain insight into their traditional way of life and cultural practices.
Discover the rich history and folklore surrounding the Rwenzori Mountains.
Planning Your Visit:
Trekking and Climbing:
Select from various trekking routes tailored to different skill levels and durations.
Experienced guides and porters ensure a safe and enjoyable journey to the summit.
Wildlife Viewing:
Embark on guided nature walks to spot diverse wildlife, including primates, birds, and endemic plant species.
Keep an eye out for the Rwenzori hyrax, blue monkeys, and various bird species.
Accommodation:
Rest and rejuvenate in comfortable lodges, campsites, and guesthouses within and around the park.
Experience warm hospitality amidst the tranquility of nature.
Conservation:
Support conservation efforts by adhering to park regulations and practicing responsible tourism.
Your visit contributes to preserving this pristine wilderness for future generations.
Embark on an Unforgettable Adventure:
Whether you seek the thrill of summiting Africa’s legendary peaks or the serenity of exploring remote landscapes, Mount Rwenzori promises an unforgettable journey into the heart of nature’s majesty. Start planning your expedition today and unlock the secrets of this captivating natural wonder!
Visit
https://nileabenteuer.com/tour_destination/mount-rwenzori-national-park/
https://www.rwenzoriexpeditions.com/treks/rwenzoris-gorilla-trek/
For more information;
WhatsApp: +256 752 397520
Email: info@nileabenteuer.com
Website: www.nileabenteuer.com
Discover Palmer, Puerto Rico, through an immersive cultural tour that unveils its rich history and vibrant traditions. Experience lively festivals, savor authentic cuisine, and explore local markets. Visit historical landmarks, museums, and stunning colonial architecture. Engage with friendly locals, enjoy live music, and hike scenic nature trails, all while participating in cultural workshops and discovering unique artisan crafts.
Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
MC INTERNATIONALS | TRAVEL COMPANY IN JHANGAshBhatt4
Experience the world with MC Internationals travel and tourism. From foreign getways to cultural concentration, we tailor unforgettable journeys for every traveler. Let us turn your dream into reality and create lasting memories. Explore with us today. #TRAVEL,COMPANY #BEST,TRAVEL,COMPANY #VISIT,VISA #EMPLOYMENT,VISA #STUDY,VISA #HAJJ,AND,UMRAH
4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYABush Troop Safari
Join our 4-day Masai Mara Wildebeest Migration Safari in Kenya. Witness the incredible wildebeest migration, enjoy exciting game drives, and stay in comfortable lodges. Get up close and personal with one of nature's most amazing exhibits! Book Your Safari Today at - https://bushtroop-safaris.com/
The Cherry Blossom season in Hunza begins in the second week of March and lasts until the end of April, varying with altitude. During this enchanting period, tourists from around the world flock to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates visitors.
About the Company:
The Cherry Blossom season in Hunza starts in the second week of March and extends until the end of April, depending on the altitude. During this enchanting period, tourists from around the globe travel to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates all who visit. For the best experience, join Hunza Adventure Tours, the top tour company in Pakistan, and immerse yourself in this breathtaking seasonal spectacle.
London Country Tours, the foremost travel partner offers customized Stonehenge tours from London coming with private tour guides and direct access to the inner circles. Visit: https://www.londoncountrytours.co.uk/tour/tours-to-stonehenge-oxford/
How To Change Name On Volaris Ticket.pdfnamechange763
How to change name on Volaris ticket? This is one of the most common questions asked by travelers flying with Volaris Airlines. The mentioned details can help you with your name rectification on the airline ticket. If you are still facing difficulties call the consolidation desk at +1-800-865-1848.
Its running cost is among the diverse vital aspects you must consider before buying an electric scooter. Calculate the cost of getting e-scooter charge for your regular usage to calculate its economic efficiency, similar to people who investigate the mileage of petrol or diesel-driven scooters.
Exploring Montreal's Artistic Heritage Top Art Galleries and Museums to VisitSpade & Palacio Tours
Montreal boasts a vibrant artistic heritage, showcased in its top art galleries and museums. From the expansive collections at the Montreal Museum of Fine Arts to the cutting-edge exhibits at the Musée d'art contemporain, discover the city's rich cultural landscape. Experience dynamic street art, indigenous works, and contemporary pieces, reflecting Montreal's diverse and innovative art scene.
Discover the wonders of the Wenatchee River with a variety of river tours in Monitor, WA. Whether you're seeking thrilling whitewater rafting, peaceful kayaking, family-friendly float trips, or scenic sunset cruises, there's something for everyone. Enjoy fishing, wildlife spotting, bird watching, and more in this beautiful natural setting, perfect for outdoor enthusiasts and families alike.
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
1. Gain a Marketing Advantage Through
Promoting Sustainable Travel
ASTA Webinar - March 13, 2014
Melissa Teates
ASTA Director of Research
2. Why Sustainable? Why Now?
Its a good time to make changes that will help you succeed:
1. Assess your internal operations and make environmentally friendly
changes that can translate into operational savings.
2. Help your clients travel in a more sustainable manner and use less
resources, support local communities and strengthen destinations
for future travelers.
3. Sustainable travel has become less of a niche and more expected for
many consumers.
4. It’s a way to differentiate yourself from competitors.
2
3. What Are We Covering Today?
1) Definition of a sustainable travel product.
2) Confirming the sustainability of a travel product.
3) Marketing to consumers who want to travel sustainably.
4) Overview of ASTA’S Green Program and updated Green Guide
3
5. What is “Green Travel?”
Green travel refers to “….any travel activity or facility
operating in an environmentally friendly manner.”
5
6. What Is “Sustainable Tourism?”
“Sustainable tourism is a level of tourism activity that can be
maintained over the long-term because it results in a net
benefit for the socio-cultural, economic and natural
environments of the area in which it takes place.”
6
8. Why is sustainability in travel important?
Aside from the degradation of environment, tourism can also contribute to
the degradation of a local culture and the destination’s very “sense of
place.” Sense of place is the most valuable asset a destination has, and the
travel industry has a responsibility to the local people to help enhance, not
degrade it.
Sustainable Tourism is in the best interests of the industry as well; the
destination is the product, and without a competitive product, there is no
destination. This is true across all segments even cruise. Most Cruises
market by their port of calls not just the activities on the ship.
Travel agencies and suppliers have the opportunity to be part of the
solution to sustaining destinations for future travelers.
8
10. Challenges for Sustainable Travel
• The assortment of labels has made sustainability difficult to identify and
define. We often see it referred to as green tourism, ecotourism,
responsible tourism, and a variety of other titles.
• There is confusion in the marketplace and a lack of clarity as to what
sustainable tourism entails.
• Hundreds of organizations are doing the right thing, but in many
different ways. It is hard to compare apples-to-apples
This is why the Global Sustainable Tourism Council (GSTC) has launched a
global initiative focused on a universal set of principles and a certification
program. ASTA has been working with GSTC since 2005 on setting criteria
for sustainable tourism.
10
11. The Global Sustainable Tourism Criteria
• Created with the input of experts, groups and companies from around
the planet.
• Define sustainable tourism in a way that is actionable, measurable and
credible.
• A minimum standard of sustainability for tourism businesses and
destinations across the globe.
12. Four Main Themes Organize the GSTC Criteria
• Effective sustainability planning
• Maximizing social and economic benefits for the local
community
• Enhancing cultural heritage
• Reducing negative impacts to the environment.
12
13. GSTC Certification Framework
GSTC sets standards
Certification Bodies become GSTC-Recognized
-- CB’s can be non-profit, gov’t agencies, for-profits --
Travel Companies get certified as “sustainable”
-- hotels, tour operators, cruise lines, destinations, sellers of travel --
13
14. First Database of Travel Products Certified within the
GSTC framework Is Live
14
The Rainforest Alliance has developed
the first database of products aligned
with GSTC criteria:
http://www.sustainabletrip.org/
All hotels, tour operators, and other
businesses on the site are either verified
by the Rainforest Alliance, certified by
third-party programs recognized by the
Global Sustainable Tourism Council
(GSTC), or recommended by reputable
organizations.
15. GSTC Destination Programs
Another good source for
sustainable travel experience is
GSTC’s destination program.
It has been operating for a year
and eleven destinations have
begun working towards
becoming certified as a
sustainable destination.
15
16. GSTC Accreditation Program
GSTC recognizes standards and
certification programs that are
credible, transparent, impartial, and
comply with the GSTC Criteria for
sustainable tourism.
Many standards and certification
programs are working to become
GSTC accredited.
Having standards and certification
programs become accredited is the
first step to understanding how the
programs relate for comparison and
will identify those programs with the
highest standards.
16
17. The ASTA Green Guide
contains sustainable
checklist for all the major
travel segments allowing
you to benchmark products
against each other.
Checklists in Green Guide Also Provide Guidance
17
19. More of the world’s 7 billion people are traveling….
19
20. …and Consumer Demand Is Growing for Sustainability
92% [of consumers] would buy a product with a social and/or environmental benefit if given
the opportunity, and more than two-thirds (67%) have done so in the past 12 months. Nine-in-
10 global citizens say they would boycott if they learned of a company’s irresponsible business
practices, and more than half (55%) have done so in the past 12 months.
(2013 Cone Communications/EchoGlobal CSR Study 2013)
As many as 75 percent of travelers want a more responsible vacation, while 66 percent would
like to be able to more easily identify a greener vacation.
(Survival of the Fittest: Sustainable Tourism Means Business 2012)
The UNWTO reports that more than a third of travelers who favor environmentally responsible
travel are “willing to pay between 2 percent and 40 percent more for this experience.”
(Tourism in the Green Economy – Background Report 2012)
•20
21. There Is a Marketing Advantage
The marketing advantage of the sustainable travel niche is the growing
desire of consumers to “do well” while vacationing and traveling. That
desire to “do well” has gone mainstream with the National Geographic
estimating as many as 55-65 million U.S. tourists can be classified as
geotourists.
Geotourists spend 75% of the money spent on tourism. Understanding
the basics of sustainable and socially-responsible travel can set you apart
from other agencies and gain you more affluent clients.
21
22. LOHAS (Lifestyles of Health and Sustainability)
A subset of the geotourists are the LOHAS.
• LOHAS consumers focus on environmental friendly and healthy living as well as
personal development and social justice.
• Approximately 19% percent of the adults in the U.S., or 41 million people,
were considered LOHAS Consumers at the time of the 2010 survey. This is
based on surveys of the U.S. adult population estimated at 215 million.
• LOHAS consumers have a higher environmental IQ than normal consumers, so if
you target this group you must make sure your agency clearly understands the
terminology of sustainable travel and has done its research. If not, you can find
your agency labeled as a “greenwasher”, and the swiftness of word of mouth
publicity won’t soon let you forget it.
(LOHAS Online. LOHAS Background. Retrieved on October 10, 2013 from http://www.lohas.com/about.html.)
22
23. Marketing Green Travel
If you market yourself as an expert in Green Travel you must make sure
consumers will consider you legitimate.
• First, you must be educated in ways to travel sustainable and you must set your
own environmental and socially-conscious goals. The Green Guide can provide
you with a solid foundation.
• Second, publicize your sustainable successes and goals on your website and in
your office. Give consumers a chance to ask you questions.
• Third, educate clients on the value of a sustainable vacation by informing them
of the easy ways they can help protect the environment plus support local
cultures and economies.
23
Consider becoming an ASTA Green
Member to show your commitment.
24. Marketing Actions You Can Take
• Create a “sustainability” or “responsible travel” section on the agency’s website.
Provide information about sustainable travel philosophy and a glossary of terms that the
general public may not be familiar with on your website.
• Utilize social media to spread the word. Share your own stories related to sustainable
travel and link to those of others. The more often content is generated on your website or
blog regarding sustainable travel, the higher your website will rate on “sustainable travel”
searches. Sustainable Travel International provided “Social Media Tips for Small
Sustainable Travel Businesses” on their website.
• Complete HubSpot’s “Inbound Marketing Certification,” which helps marketers to more
effectively use Search Engine Optimization, blogs, social media, and other forms of content
marketing to reach desired target markets.
• Utilize ASTA’s consumer website, TravelSense.org, by editing your agency’s profile
to reflect a sustainable travel specialization. Provide detailed information regarding
your sustainable travel philosophy, as this information is required by sustainable
consumers. Simply adding that your agency is a Green Member is not enough – consumers
must know you are committed.
24
25. Tips for Marketing Materials
When developing marketing materials try to minimize written pieces and use electronic
means of marketing including email, social marketing like Facebook and Twitter, blogs, banner
ads, etc.
• If you need printed materials, minimize the footprint by following these steps:
• Work with designers & printers early in the process to achieve the most environmentally friendly
design.
• Marketing pieces that use less paper when printed or are laid out tightly on the paper stock can save
resources.
• Minimize ink coverage by eliminating full bleeds or large solid ink areas if possible. Using less ink often
means saving press time, paper and money.
• Insist on FSC certified paper that has at least 30 percent post-consumer content and is chlorine-free.
Office Depot provides a Guide to Buying Green to help in environmentally friendly purchasing
decisions.
• Use a printer that has electronic processes for receiving artwork, sending proofs, etc.
• Make sure your printer uses waterless printing and soy or vegetable oil inks.
25
26. Number One Marketing Guideline
Avoid “Greenwashing”
– FTC’s “Guides for the Use of Environmental Marketing Claims”
• These guidelines should be reviewed before launching a green travel marketing
campaign to ensure that the campaign is not deceptive to consumers.
• The guidelines provide examples of how language should be used in
environmental marketing claims. Ensure your campaign is not deceptive to
consumers
– Clear and prominent qualifications
– Be specific
– Provide clear comparative claims
– Don’t overstate product attributes
26
28. ASTA’s Own Efforts to Be Sustainable
ASTA is a charter member of GSTC and was a member of the
precursor taskforce at the UN Foundation. ASTA currently serves
on GSTC’s Market Access Committee.
We are supporters of key programs that are aligned with our goals:
28
29. ASTA’s Sustainability Goals
• Recognize fight against global warming is of critical importance to future
of tourism
• Provide information on how to implement sustainable business
practices to our members
• Assist our members in providing sustainable tourism
options to consumers
• Conduct our own operations in a sustainable and socially-conscious
manner.
29
30. ASTA’s Green Program
• An education and self-assessment program for travel agents.
• The core of the program is the Green Guide, which provides
an overview of green travel as well as a large section on
sustainable operations.
– There are sections on each travel segment (air, hotel, cruise,
tour) with details what constitutes sustainable travel for that
travel type.
• Members who complete the self-assessment sign-off on our
Green Code of Ethics, and complete the application become
Green Members.
30
31. ASTA’s Expanded Green Guide
The Green Guide had concentrated primarily on the
environmental impacts of travel. The new material
outlines expectations for sustainable management,
socioeconomic impacts, and cultural impacts in
sustainable tourism.
This aligns the program with the GSTC criteria for
sustainable travel
31
GSTC Criteria are divided into four categories:
•Sustainable management
•Socioeconomic impacts
•Cultural impacts
•Environmental impacts
32. Requirements for Green Members
• Requirements for Green Members
• Read the Guide
• Complete self assessment for internal operations
• Develop sustainability goals
• Sign-off on “Green Code of Ethics”
• Complete the application
• Eligibility
• Domestic and international travel agencies
• Members
32
33. Requirements for Suppliers
• Requirements
– Read the guide
– Complete self assessment check list for internal operations
– Sign-off on “Green Code of Ethics”
– Submit CSR document
• Eligibility
– Domestic and international suppliers
– Members
33