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Customer Relationship Management

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Shveta Bhatia
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Customer Relationship Management ( NESTLE ) PREPARED AND PRESENTED BY:- SHVETA BHATIA VARUN JOSHI SUNNY GROVER VISHAKH VARUN WASEEM AHMAD SHIKHA VERMA
TYPES OF CRM:- 1.OPERATIONAL 2. ANALYTICAL 1+2 =CAMPAIGN MGMT ,[object Object]
FEATURES OF CRM ,[object Object],[object Object],These can be differentiated in following 4 parts :-
[object Object],[object Object]
[object Object],[object Object]
NESTLE and CRM
CRM OBJECTIVE - NESTLE ,[object Object],[object Object]
Getting Feedback The Nestlé Care Center is an important channel in the dialogue with consumers to welcome feedback. In attending to product complaints, Nestlé’s protocol includes visits by field representatives to consumers’ homes, and laboratory analysis of the products concerned .
Nestle Embraces Loyalty Scheme to Reach Buyers Nestle Food Services and Young's Bluecrest have adopted a CRM programmer designed to help them get closer to customers in the catering trade. Foodservice Rewards is a loyalty programmer that allows manufacturers to collect data on businesses.
NESTLE DIVISIONS OF CRM Transaction Processing System Process Control Systems Enterprise Collaboration Systems
Transaction Processing System ,[object Object]
Process Control Systems ,[object Object]
Enterprise Collaboration Systems ,[object Object]
BENEFITS FOR NESTLE-IN USING CRM- DIAGRAMATIC VIEW
A major benefit can be the development of better relations with your existing customers. ,[object Object],[object Object],[object Object],[object Object],[object Object]
WHICH CAN FURTHER LEAD TO :- ,[object Object],[object Object]
WHICH WOULD ULTIMATELY LEAD TO.. ,[object Object],[object Object],[object Object]
 

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Customer Relationship Management

  • 1. Customer Relationship Management ( NESTLE ) PREPARED AND PRESENTED BY:- SHVETA BHATIA VARUN JOSHI SUNNY GROVER VISHAKH VARUN WASEEM AHMAD SHIKHA VERMA
  • 2.
  • 3.
  • 4.
  • 5.
  • 7.
  • 8. Getting Feedback The Nestlé Care Center is an important channel in the dialogue with consumers to welcome feedback. In attending to product complaints, Nestlé’s protocol includes visits by field representatives to consumers’ homes, and laboratory analysis of the products concerned .
  • 9. Nestle Embraces Loyalty Scheme to Reach Buyers Nestle Food Services and Young's Bluecrest have adopted a CRM programmer designed to help them get closer to customers in the catering trade. Foodservice Rewards is a loyalty programmer that allows manufacturers to collect data on businesses.
  • 10. NESTLE DIVISIONS OF CRM Transaction Processing System Process Control Systems Enterprise Collaboration Systems
  • 11.
  • 12.
  • 13.
  • 14. BENEFITS FOR NESTLE-IN USING CRM- DIAGRAMATIC VIEW
  • 15.
  • 16.
  • 17.
  • 18.