Janet Driscoll Miller's presentation from SMX Advanced in Seattle on June 8, 2010 on SEO for Google v. Bing.

1. SEO for Google vs. Bing:How Different Are They? Janet Driscoll Miller SMX Advanced June 8, 2010

2. Why worry about Bing? Bing v. Google for SEO tactics Similarities Differences New opportunities with Bing

3. Why Worry About Bing?

4. How Bing Usability Compares Source: usercentric.com

5. Pages/Visit Time on Site Bounce Rate

6. Bing v. Google:Similarities for SEO Tactics

7. Flash

12. XML Sitemaps

13. XML Sitemaps have a universal standard(sitemaps.org) Bing and Google accept Sitemaps and Sitemap Indices Bing does not currently accept video or news Sitemaps

16. Local Listings

20. Geolocation Results

25. Sitelinks

27. Bing v. Google:Differences for SEO Tactics

28. Link Building/Value

31. News

33. Shopping

36. New Opportunities with Bing

37. Social Sharing in Results

40. However… The image links are back to Bing, not the original image. To post on Facebook, you have to grant access to the Bing application on Facebook.

41. Document Preview

45. Keys to Document Preview To optimize: Bing takes information in this order: H1 tag, if it does not match the title tag First paragraphs of information To add contact info, add that information to your page Address Phone Email To disable: Add this meta tag to the page: <meta name=“msnbot”, content=“nopreview”> Or add this line to robots.txt: x-robots-tag: nopreview

46. Contact Information Janet Driscoll Miller President and CEO Search Mojo e: jmiller@search-mojo.com o: 800-939-5938 x101 t: @janetdmiller, @searchmojo w: www.search-mojo.com b: blog.search-mojo.com