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The Visual-ification of Social Networks & Impact on Marketing Strategy
This document discusses the graphication of social networks and its impact on marketing strategy. It provides examples of how succinct summaries can sacrifice important details and nuance. It also discusses various visual social bookmarking sites like Pinterest and considers if social bookmarking trends will repeat themselves. Key strategies for success with infographics on sites like Pinterest are presented, focusing on image and description optimization factors. Tools for tracking infographic performance and ideas for creating and promoting infographics are outlined.
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The Visual-ification of Social Networks & Impact on Marketing Strategy
- 1. TL;DR The Graphication of Social Networks and Impact on Marketing Strategy Scott Cowley
- 2. TL;DR (Too long;didn’t read) Explained The Old Man and the Sea An old man catches a fish that's too big for his boat. The fish gets eaten by sharks. Then he goes home and DIES. Dante’s Inferno Some woman puts Dante through Hell. What do we sacrifice in the pursuit of succinctness? Source
- 3. What Next? Source
- 4. ColourLovers.com Why share completepictures when you can share colors?
- 5. 8.3 Million Users May, 2012
- 7. How much realestate did Google devote to visual?
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- 9. Will social bookmarkinghistory repeat itself?
- 10. Pinterest cloning w/jQuery: http://masonry.desandro.com Anyone can build a visual social bookmarking site.
- 11. Private Comprehensive The Future of the Visual Mobile Social Network Niche
- 12. Comprehensive = asolution for saving/sharing images AND links! Which is why it may fail.
- 13. Success on Pinterest Source
- 14. 10% Conversion Rate Pinterest Traffic zzzzzzz Average Order Value 10% Source
- 15. 6 Optimization Areas • Image factors • Sizing factors • Description factors • Timing factors • Network size factors • Algorithm factors Homework: Read up on each of these.
- 16. Pinterest Tools • Pinerly.com • Pinalerts.com • Curalate.com • Repinly.com • Pintics.com
- 17. Consider incentives. (ZAGG’sFacebook followers were entered into a drawing for following on Pinterest)
- 18. Content Marketing Relevancy ZAGG’s Products Screen Protectors Mobile Tech Media
- 19. What Infographic SuccessLooks Like Name of Links Retweets Topic View Infographic World Cup 2010 Calendar (English) 53,538 18,000 Sports Link World Cup 2010 Calendario (Spanish) 19,044 18,000 Sports Link WTF is HTML5 and Why We Should All Care 14,200 5,846 Internet Link How Different Groups Spend Their Day 13,000 n/a Culture Link The Rip 8,517 1,500 Technology Link Left vs Right World 6,000 123 Politics Link The Billion Dollar Gram 4,000 n/a Money Link If You Printed the Internet 4,000 1,956 Office Link Coffee Drinks Illustrated 3,688 n/a Coffee Link Source
- 20. Resource Comparison THEMATICS State of X Progression
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- 27. You can createan infographic with no data. Ex: We searched “next big thing” in Google, adjusted the time frame to show recent results, documented, and organized. Source
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- 29. Email Social Marketing Bookmarking Blog Commenting Content Blog Seeding Repurposing Press Infographic Release Directories Content Social Media Refresh Home Page Sharing Banners
- 30. Who Linked ToPast Infographics? OpenSiteExplorer.org Google Image Search Tineye.com (Image) (infographic URL) (Image) Research Niche Infographics • Search Visual.ly / other infographic sites by keyword • Search Google – Intitle:keyword + “infographic” – Inurl:keyword + “infographic” – Keyword + infographic
- 31. Social Bookmarking StumbleUpon (Consider Digg.com Promoted Stumbles) Other Niche Pinterest Sites Networks are valuable. Use your own or pay others for the use of theirs.
- 32. Free Infographic Submission (save for the end of promotion period) Infographr.tumblr.co CoolInfographics.co InfographicsArchive.co m m SubmitInfographics.com m Visual.ly InfographicsGenerator.c Infographicas.co Infographicsite.com om BestInfographics.co.uk CloudInfographics.com m IHeartInfographic s StyleAndFlow.co Infographipedia.com OMGInfographics.com Infographic.co.za m .tumblr.com InfographicsBin.tumblr.c InfographicsShowcase.c InfographicPost.com Iinfographic.com InfographicGallery.com om om PureInfographics.com InfographicHub.com StyleandFlow.com Best-Infographics.com Infographipedia.com
- 33. Personal lessons fromin-house infographic creation & promotion: - Get placement on sites with established followings (especially those getting scraped) - Make sure your graphic looks visually appealing from a distance (important for Pinterest) - Send your infographic to your e-mail list (standalone or packaged with other content marketing). It’s an easy way to reach a relevant audience with minimal work. - Most in-house designers have never done this. Prepare for a lot of revisions.
- 34. Scott Cowley Twitter.com/scottcowley Pinterest.com/scottcowley scottcowley@zagg.com All major baked goods accepted.