The Soil Association is a UK charity that campaigns for healthy, sustainable food and farming. It certifies organic products and uses income to fund campaigns. The document discusses the Soil Association's history of promoting organic standards since 1946. It outlines the charity's vision and strategic priorities around issues like climate change and food security. The communications team helps achieve goals through a clear strategy involving stakeholder outreach and both opportunistic and planned campaigns like "Organic September" to promote organic food.