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Save the Plants.  Save the Planet Campaign Chicago Botanic Garden’s  efforts to build awareness  and support for plant conservation
Growing support for conservation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Objectives ,[object Object],[object Object],[object Object],[object Object]
Strategies  ,[object Object],[object Object],[object Object]
Promise ,[object Object]
Plant  Sc i ence will save  the planet
Making the case for plants ,[object Object],[object Object],[object Object],[object Object]
Positioning for all public gardens ,[object Object],[object Object],[object Object]
Develop communication tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
Direct Mail
Direct Mail
www.savetheplants.org
On-site Signage
Keeping the message alive ,[object Object],[object Object],[object Object],[object Object]
Contact CBG for More Information www.chicagobotanic.org/conservation Jim Boudreau, VP Marketing and Development [email_address]
Contact Us for Artwork www.savetheplants.org/artwork

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