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Sustainable Food Recovery Programs:
Redirecting Excess Food to the Needy
Opportunities for Creative Partnerships
Steven M. Finn
Managing Director, ResponsEcology
ResponsEcology
Presentation for:
West Virginia University
College of Business and Economics
Sustainable Food Recovery Programs:
Redirecting Excess Food to the Needy
Opportunities for Creative Partnerships
ResponsEcology
An initial thought…
“We have tens of thousands of abandoned
homes without people and tens of thousands of
abandoned people without homes.”
Paul Hawken, 2009 Commencement Address, University
of Portland
Sounds crazy? Now think about Food…
ResponsEcology
A Parallel to Food
An estimated 50% of food lost from field to fork
(Lundqvist, SIWI Policy Brief, 2008)
The UN estimates that one third of all food produced annually –
1.3 billion tons – is lost or wasted throughout the food supply
chain
(Gustavson, et al., www.fao.org , 2011)
Worldwide, 925 million hungry people in 2010
(www.worldhunger.org)
And…1 in 6 Americans are food insecure
ResponsEcology
Food Waste in Context
• 1.3 billion tons wasted annually globally
• Empire State building wt: 365,000 tons
• Translation?
• In the United States:
• Daily food waste would fill the Rose Bowl
(Bloom, American Wasteland, 2010)
ResponsEcology
Hunger Statistics for the US in 2009
• 43.6 million people (14.3%) were in poverty
• 8.8 million families were in poverty
• 15.5 million children under age 18 were in poverty
• 50.2 million Americans were in food insecure households
• The number of food insecure seniors is expected to
increase by 50% by 2025…
Yet Americans discard over 100 billion pounds of food per
year – roughly one pound per person per day
ResponsEcology
Causes of Food Waste - Farm to Table:
• Imperfect weather
• Pests
• Damage from machinery
• Blemishes/irregular sizes
• Improper handling
• Improper temperature control
• Compliance with regulations (sell-by dates)
• Conversion of raw food into other products
• Overstocking/incorrect stock rotations
• Package and label damage
• Excessive portions
• Over-preparation and expanded menu choices
• Cooking losses and spillage
(Kantor, et al., 1997, www.ers.usda.gov)
ResponsEcology
The Challenge
• We have excess food which goes to waste ( a
social and environmental problem), and…
• We have a great need for the nutrients in that
wasted food (“quality” calories to support a
healthy lifestyle)
We can’t afford the waste….innovative solutions
are needed
ResponsEcology
The Role of Innovation and Creativity
• We need programs to reduce food waste by
capturing the excess and efficiently redirecting
it to the needy, and they must be lasting
• That’s where innovation and creativity come
into play…
– Connect the dots
– Create partnerships
– Solve logistical challenges
– Success can breed success
ResponsEcology
Meaningful Stories for Me
• Early morning experience in supermarket
– Need for framework
• Experience in busy farm stand
– Need for tangible projects
• Experience with farmers
– Opportunities for innovation
ResponsEcology
My Efforts in our Region
• Volunteered to help a food bank
• Surveyed farmers in tri-county area
• Reviewed logistical issues for gleaning and
donation programs
• Contacted farmers; built relationships
• Developed pilot projects
• Developed recommendations for charitable
food organizations
ResponsEcology
Survey Results
• 40% of respondents stated they periodically have excess
amounts of nutritious produce (not just one-time)
• That excess occurs throughout the growing season
• 27% of respondents stated they would consider
donating/selling their excess to a food bank
• 33% of respondents would allow the food bank to arrange a
gleaning crew if no liability to them
• 60% of respondents have donated to food banks and pantries
in the past
• 33% of respondents have greenhouse operations (i.e.
potential for year-round donations)
ResponsEcology
Logistical issues/potential barriers
• Farmers are busy
• You get one shot
• Establish/nurture relationship
• Accommodate the farmer’s schedule
• Communicate the win/win (tax deductions, good
press, social mission, etc.)
• Adhere to all commitments; reliability is key
• Timeliness is critical
• Overcome liability concerns
• Strong organizational efforts needed
ResponsEcology
A Vertically Integrated Approach
• Kingsbury Farm (VT) – Vermont Food Bank - a
more innovative approach
• 22 acre farm – partnership
• VTFB leases to farm couple
• Farmers commit to producing 30,000 lbs. of
fresh produce for the VTFB’s network
• Farmers have access to land, buildings,
equipment; keep all revenue from sales of
produce beyond the 30,000 lb. commitment
ResponsEcology
Lessons from Kingsbury Farm
• Incentive to produce efficiently
• Social mission
• Manage land in a sustainable way (for future
farmers)
• Met with food pantries, produce crops which
are:
– Highly desired by constituents
– High in nutrition content
– Long-lasting
ResponsEcology
More lessons from Kingsbury Farm
• Little food waste; culled crops used
• Farmers communicate with food shelves;
produce and harvest according to what they
can handle (plan production for efficiency)
• Train interns
• Triple bottom line in action
ResponsEcology
2011 in Bucks County, PA
• Partnerships between food banks, farmers,
and Delaware Valley College:
• 40,000 lbs. of excess produce collected from
farmers
• Proposal to link DVC with charitable food
organizations (vertical integration) – results in
partnership and charitable garden project to
start
• Relationships, Success, and Momentum
ResponsEcology
Action Plans
• What should charitable food organizations,
and community leaders, do?
• What is the opportunity for partnerships?
ResponsEcology
Identify the Barriers to Donation Partnerships
• Fear of liability (food; and on property)
• Lack of storage space
• Narrow time window (perishability)
• Weather and market conditions
• Lack of time to contact charitable food orgs
• Lack of faith in pick-up organization
• Discarding excess food seen as “easier”
ResponsEcology
Overcoming the barriers
Charitable food organizations must…
1. Operationally:
– Be reliable
– Be timely
– Be consistent
– Eliminate liability concerns
2. Communicate the benefits to farmers of a
partnership
ResponsEcology
Benefits of Donation Partnerships To
Farmers and Growers
• Satisfaction – doing the right thing
• Effectively utilizing excess versus waste
• Minimizing disposal costs of excess
• Tax deductions
• Good citizenship
• Good press (ex. website of food organization)
• Opportunity to learn (plant what you might
not otherwise plant)
• Source: portions from firstfoodbank.org
ResponsEcology
Farmers: Challenge Your Partner to:
• Be reliable and timely
• Be consistent
• Demonstrate organizational skill
• Utilize the excess food effectively
• Provide appropriate receipts
• Document your contributions on their website
• Expand your market
• Be Creative – Take Pride in the Results!
ResponsEcology
Community Members
• Get Creative
• Innovate
• Look to have an impact
– Consider the Lemon Lady (CA)
http://thelemonlady.blogspot.com/
– 3 years
– 5,000 hours
– Over 300 tons of produce collected
ResponsEcology
Linking Farmers, Community, and Food
Organizations
• Establish relationships; help farmers
• Website to promote linkage
• Build on successful pilots
• Increase Partnerships
• Eliminate redundancy – promote local
• Recognize the power of the individual
• Recognition and Reward
ResponsEcology
A Challenge to Graduates
Environmentalist Paul Hawken:
You will have to “figure out what it means to be
a human being on earth at a time when every
living system is declining, and the rate of decline
is accelerating.”
Hawken, 2009 Commencement Address
ResponsEcology
Thank You!
• Interested in changing to adopt sustainability
principles in your organization? Contact
Steven M. Finn at info@responsecology.com
ResponsEcology

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Sustainable food recovery WVU B&E - Presentation- 4-10-12

  • 1. Sustainable Food Recovery Programs: Redirecting Excess Food to the Needy Opportunities for Creative Partnerships Steven M. Finn Managing Director, ResponsEcology ResponsEcology
  • 2. Presentation for: West Virginia University College of Business and Economics Sustainable Food Recovery Programs: Redirecting Excess Food to the Needy Opportunities for Creative Partnerships ResponsEcology
  • 3. An initial thought… “We have tens of thousands of abandoned homes without people and tens of thousands of abandoned people without homes.” Paul Hawken, 2009 Commencement Address, University of Portland Sounds crazy? Now think about Food… ResponsEcology
  • 4. A Parallel to Food An estimated 50% of food lost from field to fork (Lundqvist, SIWI Policy Brief, 2008) The UN estimates that one third of all food produced annually – 1.3 billion tons – is lost or wasted throughout the food supply chain (Gustavson, et al., www.fao.org , 2011) Worldwide, 925 million hungry people in 2010 (www.worldhunger.org) And…1 in 6 Americans are food insecure ResponsEcology
  • 5. Food Waste in Context • 1.3 billion tons wasted annually globally • Empire State building wt: 365,000 tons • Translation? • In the United States: • Daily food waste would fill the Rose Bowl (Bloom, American Wasteland, 2010) ResponsEcology
  • 6. Hunger Statistics for the US in 2009 • 43.6 million people (14.3%) were in poverty • 8.8 million families were in poverty • 15.5 million children under age 18 were in poverty • 50.2 million Americans were in food insecure households • The number of food insecure seniors is expected to increase by 50% by 2025… Yet Americans discard over 100 billion pounds of food per year – roughly one pound per person per day ResponsEcology
  • 7. Causes of Food Waste - Farm to Table: • Imperfect weather • Pests • Damage from machinery • Blemishes/irregular sizes • Improper handling • Improper temperature control • Compliance with regulations (sell-by dates) • Conversion of raw food into other products • Overstocking/incorrect stock rotations • Package and label damage • Excessive portions • Over-preparation and expanded menu choices • Cooking losses and spillage (Kantor, et al., 1997, www.ers.usda.gov) ResponsEcology
  • 8. The Challenge • We have excess food which goes to waste ( a social and environmental problem), and… • We have a great need for the nutrients in that wasted food (“quality” calories to support a healthy lifestyle) We can’t afford the waste….innovative solutions are needed ResponsEcology
  • 9. The Role of Innovation and Creativity • We need programs to reduce food waste by capturing the excess and efficiently redirecting it to the needy, and they must be lasting • That’s where innovation and creativity come into play… – Connect the dots – Create partnerships – Solve logistical challenges – Success can breed success ResponsEcology
  • 10. Meaningful Stories for Me • Early morning experience in supermarket – Need for framework • Experience in busy farm stand – Need for tangible projects • Experience with farmers – Opportunities for innovation ResponsEcology
  • 11. My Efforts in our Region • Volunteered to help a food bank • Surveyed farmers in tri-county area • Reviewed logistical issues for gleaning and donation programs • Contacted farmers; built relationships • Developed pilot projects • Developed recommendations for charitable food organizations ResponsEcology
  • 12. Survey Results • 40% of respondents stated they periodically have excess amounts of nutritious produce (not just one-time) • That excess occurs throughout the growing season • 27% of respondents stated they would consider donating/selling their excess to a food bank • 33% of respondents would allow the food bank to arrange a gleaning crew if no liability to them • 60% of respondents have donated to food banks and pantries in the past • 33% of respondents have greenhouse operations (i.e. potential for year-round donations) ResponsEcology
  • 13. Logistical issues/potential barriers • Farmers are busy • You get one shot • Establish/nurture relationship • Accommodate the farmer’s schedule • Communicate the win/win (tax deductions, good press, social mission, etc.) • Adhere to all commitments; reliability is key • Timeliness is critical • Overcome liability concerns • Strong organizational efforts needed ResponsEcology
  • 14. A Vertically Integrated Approach • Kingsbury Farm (VT) – Vermont Food Bank - a more innovative approach • 22 acre farm – partnership • VTFB leases to farm couple • Farmers commit to producing 30,000 lbs. of fresh produce for the VTFB’s network • Farmers have access to land, buildings, equipment; keep all revenue from sales of produce beyond the 30,000 lb. commitment ResponsEcology
  • 15. Lessons from Kingsbury Farm • Incentive to produce efficiently • Social mission • Manage land in a sustainable way (for future farmers) • Met with food pantries, produce crops which are: – Highly desired by constituents – High in nutrition content – Long-lasting ResponsEcology
  • 16. More lessons from Kingsbury Farm • Little food waste; culled crops used • Farmers communicate with food shelves; produce and harvest according to what they can handle (plan production for efficiency) • Train interns • Triple bottom line in action ResponsEcology
  • 17. 2011 in Bucks County, PA • Partnerships between food banks, farmers, and Delaware Valley College: • 40,000 lbs. of excess produce collected from farmers • Proposal to link DVC with charitable food organizations (vertical integration) – results in partnership and charitable garden project to start • Relationships, Success, and Momentum ResponsEcology
  • 18. Action Plans • What should charitable food organizations, and community leaders, do? • What is the opportunity for partnerships? ResponsEcology
  • 19. Identify the Barriers to Donation Partnerships • Fear of liability (food; and on property) • Lack of storage space • Narrow time window (perishability) • Weather and market conditions • Lack of time to contact charitable food orgs • Lack of faith in pick-up organization • Discarding excess food seen as “easier” ResponsEcology
  • 20. Overcoming the barriers Charitable food organizations must… 1. Operationally: – Be reliable – Be timely – Be consistent – Eliminate liability concerns 2. Communicate the benefits to farmers of a partnership ResponsEcology
  • 21. Benefits of Donation Partnerships To Farmers and Growers • Satisfaction – doing the right thing • Effectively utilizing excess versus waste • Minimizing disposal costs of excess • Tax deductions • Good citizenship • Good press (ex. website of food organization) • Opportunity to learn (plant what you might not otherwise plant) • Source: portions from firstfoodbank.org ResponsEcology
  • 22. Farmers: Challenge Your Partner to: • Be reliable and timely • Be consistent • Demonstrate organizational skill • Utilize the excess food effectively • Provide appropriate receipts • Document your contributions on their website • Expand your market • Be Creative – Take Pride in the Results! ResponsEcology
  • 23. Community Members • Get Creative • Innovate • Look to have an impact – Consider the Lemon Lady (CA) http://thelemonlady.blogspot.com/ – 3 years – 5,000 hours – Over 300 tons of produce collected ResponsEcology
  • 24. Linking Farmers, Community, and Food Organizations • Establish relationships; help farmers • Website to promote linkage • Build on successful pilots • Increase Partnerships • Eliminate redundancy – promote local • Recognize the power of the individual • Recognition and Reward ResponsEcology
  • 25. A Challenge to Graduates Environmentalist Paul Hawken: You will have to “figure out what it means to be a human being on earth at a time when every living system is declining, and the rate of decline is accelerating.” Hawken, 2009 Commencement Address ResponsEcology
  • 26. Thank You! • Interested in changing to adopt sustainability principles in your organization? Contact Steven M. Finn at info@responsecology.com ResponsEcology