Competitor Tracking with BuzzSumo
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Overview of competitor tracking with BuzzSumo including how to: - Review your competitor’s most shared content - Analyze competitor content performance & compare - Analyze what is working for your competitor - See who is amplifying your competitor’s content - who is sharing their content - who is linking to their content - Follow and engage with competitor amplifiers - Create competitor content alerts (keyword, domain & links)
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The document summarizes research on the most engaging videos on Facebook. It finds that common elements that people like to share include emotion, inspiring and amusing content on trending topics using formats like lists, quizzes and how-to guides. The top genres of the most engaging videos are inspiring, animals, amusing, DIY, recipes and celebrity content featuring cute kids and shocking moments. Even short clips can tell stories using elements like setting, characters and conflict/resolution. The document recommends that B2B companies can also use video storytelling by featuring employee stories, explainer stories told as narratives, and telling customer stories to humanize their brands for Facebook audiences.
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Slides from webinar about amplifying content, co-lead by Steve Rayson of BuzzSumo and Barry Feldman of Feldman Creative
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The document discusses what makes content linkworthy and shares on social media. It notes that while shares do not always equal links, links remain an important ranking factor for search engines. It identifies several types of content that tend to be more linkworthy, including strong opinion posts, original research, regularly updated content, answers to common questions, and reference guides. The document encourages creating authoritative content that answers customer questions, offers a strong opinion or counter viewpoint, shares original insights, or provides practical how-to guides. It suggests regularly updated content also tends to perform well for links and shares.
How to use the face book analyzer
This document outlines how to use BuzzSumo's Facebook Analyzer tool. It discusses researching popular and unpopular Facebook posts, analyzing the type of content, voice, themes, and scheduling of posts. It also covers searching for topics, viewing top-level analyses, identifying the most popular post types and subject changes. Additional sections provide guidance on evaluating posts for your own page and competitors by different metrics like interactions and key phrases. The goal is to help users learn what content and posting strategies work best so they can develop stronger social media presences.
How to Create Engaging Data-driven stories
The document discusses how data-driven stories can be used for effective content marketing. It provides examples of 5 core data-driven narrative types: trends, rankings, comparisons, relationships, and surprising data. The document also offers tips for finding and analyzing data sources, engaging audiences with negative or counterintuitive stories, and structuring data-driven content.
BuzzSumo Practical Tips for Backlinks
Create high-quality, evergreen content like in-depth research, opinion pieces, and long-form articles to naturally acquire backlinks. Content less likely to get links includes short snippets, entertainment, or repeating past studies. Actively build links by researching competitors' backlinks, following up on unlinked mentions, and using techniques like Brian Dean's Skyscraper method of improving content others may want to link to. Maintain link etiquette by being helpful, thanking sites that link to you, and focusing on building relationships over just getting one-way links.
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How Consumers Use Technology And Its Impact On Their Lives
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
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In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Top digital marketing institutein noida
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In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
How to Make Your Trade Show Booth Stand Out
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Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Amazing and On Point - Ramon Ray, USA TODAY
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This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
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They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
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Competitor Tracking with BuzzSumo
- 1. Tracking Competitors (Content & Amplifiers) @steverayson @buzzsumo
- 2. Tracking Competitors 1. Review your competitor’s most shared content 2. Analyze competitor content performance & compare 3. Analyze what is working for your competitor 4. See who is amplifying your competitor’s content - who is sharing their content - who is linking to their content 5. Follow and engage with competitor amplifiers 6. Create competitor content alerts (keyword, domain & links)
- 3. Search for most shared content
- 4. Search domain by topic
- 7. Analyze content 1. What topics are working 2. What content formats are they using 3. What networks are they getting traction 4. What headlines are they using 5. Who are the authors
- 8. Run content analysis report
- 9. Run content analysis report
- 11. Amplifiers
- 12. View sharers
- 13. View sharers Analyze the fans of your competitor’s content Filter by: • Number of followers • Retweet ratio • Reply ratio • Page Authority Follow and engage
- 14. View backlinks
- 15. Filter backlinks
- 16. Filter by time period
- 17. Export data
- 18. Content Alerts
- 19. Keyword Alert
- 20. Link Alert
- 21. Domain Alert
- 22. Alerts Dashboard
- 23. Tracking Competitors 1. Review your competitor’s most shared content 2. Analyze competitor content performance & compare 3. Analyze what is working for your competitor 4. See who is amplifying your competitor’s content - who is sharing their content - who is linking to their content 5. Follow and engage with competitor amplifiers 6. Create competitor content alerts (keyword, domain & links)
- 24. BuzzSumo Content Intelligence In a Social World @steverayson @buzzsumo
Editor's Notes
- Brief overview of what we will cover.
- Brief overview of what we will cover.
- Search sub-domains
- Search sub-domains
- Search sub-domains
- Brief overview of what we will cover.
- Content analysis report
- Content analysis report
- Content analysis report
- Content analysis report
- Content analysis report
- Content analysis report
- Content analysis report
- Content analysis report
- Content analysis report
- Content analysis report
- Content analysis report
- Content analysis report
- Content analysis report
- Content analysis report
- Content analysis report
- Brief overview of what we will cover.