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Creating a Virtual Community Using Social Media to Connect With Distance Education Students Indiana College Network Conference  June 18, 2010 Anthony Juliano
Hello!
Anthony Juliano, MA, MBA ,[object Object]
 Higher education marketing consultant ,[object Object], Tech and IPFW
[and bad] Good  news
“As more people have come online, the more online communication has become the norm. So it isn't thought of as a separate realm anymore, but as one that merges and overlaps with our daily activities.” - Caroline Haythornthwaite, Ph.D. University of Illinois
“College faculty have embraced social media and a majority have integrated some form of these tools into their teaching.”  - Jeff Seaman, PhD., Babson Survey Research Group
Faculty use of social media ,[object Object]
Higher among faculty in the Humanities and Social Sciences than Mathematics, Science, Business and Economics
Older faculty (those teaching > 20 years) use of social networks is only slightly lower than that of younger peersSource: “Social Media in Higher Education,” The Babson Survey Research Group/New Marketing Labs/Pearson, May 2010
“Convenience is a key reason students enroll in distance learning courses. At times, jobs, schedules, location or family commitments can make it difficult to take a course on-campus.”- IPFW.edu
The key: use social media to serve as a resource to distance learners
10 sites and tools to connect with distance learners
“You may not have thought about Blackboard as a social media tool, but it offers all the interactivity you can desire…”- The Web 2.0 in Education blog
Discussion boards
“Blogs…give a kind of materiality to the classroom experience, a concrete nature that many students find comforting. The class blog is a place students can go to review important themes and get help from the professor and from each other.”- Christopher Conway, Ph.D.,University of Texas Austin
Potential blog topics Instructor as author – subject matter expertise DE staff as author – giving the institution a name/face Students as authors – conversations about what they’re learning
“I think they developed a sense of each other as people beyond the classroom…[It] also helped me [learn] a great deal about students lives—where they work, that one of them had Thanksgiving dinner with 50+ people. Now this type of supplementary material might not be attractive to all educators, I can definitely say that changed the classroom dynamics for the better.” - David Parry, Ph.D.  University of Texas at Dallas
A primer on Cramster ,[object Object]
A community of high school and college students, educators, parents, and “subject enthusiasts”
Study guides and practice tests
Tutoring
Sharing of resources,[object Object]
LinkedIn in the classroom ,[object Object]

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Creating a Virtual Community: Using Social Media to Connect With Distance Education Students

  • 1. Creating a Virtual Community Using Social Media to Connect With Distance Education Students Indiana College Network Conference June 18, 2010 Anthony Juliano
  • 3.
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  • 6. “As more people have come online, the more online communication has become the norm. So it isn't thought of as a separate realm anymore, but as one that merges and overlaps with our daily activities.” - Caroline Haythornthwaite, Ph.D. University of Illinois
  • 7. “College faculty have embraced social media and a majority have integrated some form of these tools into their teaching.” - Jeff Seaman, PhD., Babson Survey Research Group
  • 8.
  • 9. Higher among faculty in the Humanities and Social Sciences than Mathematics, Science, Business and Economics
  • 10. Older faculty (those teaching > 20 years) use of social networks is only slightly lower than that of younger peersSource: “Social Media in Higher Education,” The Babson Survey Research Group/New Marketing Labs/Pearson, May 2010
  • 11.
  • 12. “Convenience is a key reason students enroll in distance learning courses. At times, jobs, schedules, location or family commitments can make it difficult to take a course on-campus.”- IPFW.edu
  • 13. The key: use social media to serve as a resource to distance learners
  • 14.
  • 15.
  • 16. 10 sites and tools to connect with distance learners
  • 17.
  • 18. “You may not have thought about Blackboard as a social media tool, but it offers all the interactivity you can desire…”- The Web 2.0 in Education blog
  • 19.
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  • 23. “Blogs…give a kind of materiality to the classroom experience, a concrete nature that many students find comforting. The class blog is a place students can go to review important themes and get help from the professor and from each other.”- Christopher Conway, Ph.D.,University of Texas Austin
  • 24. Potential blog topics Instructor as author – subject matter expertise DE staff as author – giving the institution a name/face Students as authors – conversations about what they’re learning
  • 25.
  • 26. “I think they developed a sense of each other as people beyond the classroom…[It] also helped me [learn] a great deal about students lives—where they work, that one of them had Thanksgiving dinner with 50+ people. Now this type of supplementary material might not be attractive to all educators, I can definitely say that changed the classroom dynamics for the better.” - David Parry, Ph.D. University of Texas at Dallas
  • 27.
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  • 30.
  • 31.
  • 32.
  • 33.
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  • 35. A community of high school and college students, educators, parents, and “subject enthusiasts”
  • 36. Study guides and practice tests
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43. Prepares students for the new job market
  • 44.
  • 45.
  • 46. Align with their knowledge, skills, and preferences
  • 47. Keep mindset in mind – mitigate distractions
  • 49. Use 2-3 tools that best fit your topic/students
  • 51.
  • 52.
  • 54. Thanks! ajjuliano@gmail.com (260) 615.3426 If you enjoyed this presentation, please recommend me on