This document summarizes a presentation about social networking, social media, and web tools. It discusses which tools are most used and effective according to the Inc. 500 companies. Facebook and online videos are the most popular but online videos and message boards are considered most effective. The presentation provides tips for businesses including setting goals, understanding audiences, and focusing more on customers than advertising by engaging them and answering questions. It emphasizes that the right social media strategy depends on individual business needs and goals.

1. PRESENTED BY ANTHONY JULIANO
APRIL 13, 2011

2. HELLO!

4. SOCIAL NETWORKING,
SOCIAL MEDIA & WEB 2.0
INTERACTIVE
WEB 2.0
DIALOGUE
USER-
SOCIAL MEDIA GENERATED
BLOGS LINKEDIN
MICROBLOGS SOCIAL MYSPACE
PHOTO/VID
NETWORKING FACEBOOK
SHARING

11. THREE THINGS TO CONSIDER
BEFORE DECIDING WHICH
TOOLS YOU’LL USE

16. WHICH SOCIAL MEDIA TOOL
IS MOST USED BY
THE INC. 500?

17. TOOLS USED BY INC. 500 - 2010
80%
70%
60%
50%
40%
30%
20%
10%
0%
Facebook Twitter Blogging Online video Message/bulletin Podcasting MySpace Foursquare Do not use
boards
SOURCE: CENTER FOR MARKETING RESEARCH, UNIVERSITY OF MASSACHUSETTS DARTMOUTH

18. WHICH SOCIAL MEDIA
TOOL IS CONSIDERED
MOST EFFECTIVE
BY THE INC. 500?

19. SUCCESS RATES REPORTED
BY INC. 500 - 2010
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Online video Message/bulletin Blogging Facebook Twitter Podcasting
boards
SOURCE: CENTER FOR MARKETING RESEARCH, UNIVERSITY OF MASSACHUSETTS DARTMOUTH

20. TAKEAWAYS
 SOCIAL MEDIA IS USED BY 82% OF
THE INC. 500
 SUCCESS RATES ARE HIGH
 NO ONE TOOL WORKS FOR EVERYONE
 WHAT’S RIGHT FOR SOMEONE ELSE MAY
NOT BE RIGHT FOR YOU

22. WHY DO FACEBOOK
USERS “LIKE” A PAGE?
 OUT OF OBLIGATION
 THEY WANT FREEBIES/DISCOUNTS
 THEY WANT TO CELEBRATE THEIR
ASSOCIATION WITH THE BRAND
 THEY WANT TO BE HEARD
 THEY WANT TO INTERACT WITH THEIR PEERS
 THEY WANT
INFORMATION/EDUCATION/ENTERTAINMENT

23. WHAT HAPPENS ON A SUCCESSFUL
FACEBOOK PAGE?
 THE BRAND POSTS OFTEN ENOUGH TO
STIMULATE CONVERSATION, BUT…
 MOST OF THE CONVERSATION IS STARTED
BY/HAPPENS AMONG THE AUDIENCE, AND…
 QUESTIONS ARE ANSWERED PROMPTLY (AND
SOMETIMES BY AUDIENCE MEMBERS
THEMSELVES)

24. WHAT DOES THE
AUDIENCE WANT?
 ANSWERS--FAST
 UNIQUE, ENGAGING CONTENT
 INFORMATION AND EDUCATION, NOT
ADVERTISING
 AN EXPERIENCE THAT MAKES FANS WANT
TO CONNECT WITH EACH OTHER
REMEMBER: ON FACEBOOK, YOU DON’T HAVE
CUSTOMERS, YOU HAVE…

26. DISCUSSION BOARDS
SOCIAL MEDIA CONSUMER OPINION
BLOGS
YOUTUBE
FACEBOOK
AND THOUSANDS
OF OTHER OPTIONS

29. MAKE IT LESS ABOUT YOU…
 CUT THE CLUTTER ON YOUR WEBSITE—LESS IS MORE
AND MORE ABOUT THEM…
 ANTICIPATE THEIR NEEDS—WHY DO THEY VISIT?
 BE RESPONSIVE TO EMAIL INQUIRIES
 PROVIDE AN FAQ PAGE OR COMMENT FORM FOR
FIELDING CUSTOMER QUESTIONS
 GIVE CUSTOMERS THE OPPORTUNITY TO SHARE
PHOTOS/TIPS AND POST THEM ON YOUR SITE
 ALLOW CUSTOMERS TO SCHEDULE SERVICE
APPOINTMENTS ONLINE
 CREATE FUN, ENGAGING CONTESTS

31. BEING SOCIAL
THE WEB IS CHANGING—AND SOCIAL MEDIA
IS AN IMPORTANT PART OF THAT
TO RESPOND, YOU MUST SET GOALS, UNDERSTAND
YOUR AUDIENCE & ALIGN WITH RESOURCES
THAT MIGHT LEAD YOU TO SOCIAL MEDIA—OR IT MAY
JUST MEAN MAKING YOUR WEBSITE MORE SOCIAL

33. THANKS!
AJJULIANO@GMAIL.COM
(260) 615.3426
IF YOU ENJOYED THIS PRESENTATION, PLEASE RECOMMEND ME ON

34. 1. FLICKR/COCKTAIL PARTY AT THE IMPERIAL HOTEL: MARCH 13, 1961 (TOKYO, JAPAN)/TAKOMABIBELOT
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13.FLICKR/MATTHEW MCVICKAR/ARROW AND TARGET
14. FLICKR/ALAN WOLF/AUDIENCE VISION 2020
15. FLICKR/COUNTING CHANGE FOR BREAKFAST/JUSTIN RASMUSSEN
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28. FLICKR/COCKTAIL PARTY AT THE IMPERIAL HOTEL: MARCH 13, 1961 (TOKYO, JAPAN)/TAKOMABIBELOT