SlideShare a Scribd company logo
Social Media: 
Transforming our 
Digital Future 
follow @tjoosten 
twitter.com/tjoosten 
slideshare.net/tjoosten 
TanyaJoosten.com 
Professorjoosten.blogspot.com
#sacscoc
Who am I?
Societal trends
Provide authentic, richer 
experiences
Remember why you and 
your institution are valuable 
– focus on your own 
strengths…
Share your values
Help and support
Encourage and inspire
Show your pride
Provide open and continuous 
access 
In your teaching, research, and 
profession
Flickr CC aidanmorgan
Flickr CC mathias
OER and open content
Open publishing
Open work
Open courses
Open data
Let the data drive your decisions 
Assess your students’ needs
 According to a survey by Joosten (2009), students 
reported that they need good (67%) and 
frequent communication (90%) with 
their instructor and good communication 
with their classmates (75%). They also reported 
that they need to feel connected to 
learn (80%) (http://tinyurl.com/yafu8qz).
 According to PEW Internet study, “Teens who 
participated in focus groups for this study said that 
they view email as something you use 
to talk to ‘old people,’ institutions, or to 
send complex instructions to large groups “ 
(http://www.pewinternet.org/Reports/2005/Teens-and- 
Technology.aspx?r=1).
 95.1% of 18- and 19-year-olds use social media, 
primarily Facebook on a daily basis (Salaway, et al., 
2009) 
 96% of undergraduates reported using Facebook 
(Smith & Caruso, 2010) 
 43% of undergraduate use Twitter (Smith & Caruso, 
2010) 
 90% use mobile devices to receive and send text 
messages (Smith, 2010), over 1600 a month 
(Neilson, 2010) 
 92% of college-aged students watch YouTube 
(Moore, 2011)
I like social media for 
learning
Identify your pedagogical goals 
and students needs 
Assess your needs
Increase communication and contact
Engage students through rich, 
current media
Building cooperation and feedback
Technology will 
save us!
Facebook is 
the answer! 
Bwahahahaha!
It’s not about the 
technology, 
it’s all social 
Larry Johnson, NMC
global collaborative anytime 
anyplace mobility access literacy 
informal learning
Connect
“A virtual place where 
people share; everybody and 
anybody can share anything 
anywhere anytime” 
(Joosten, 2012, p. 6).
Use 
social media
Warning! 
Technology is only 
the medium
Medium | Message 
By Wespeck
Words, Voice, Eye 
Contact, Hand 
Gestures, Body 
Movements, 
Posture, Clothes 
Eye Contact, 
Nodding, Hand 
Gestures, Posture
? Words, Text or 
Voice, Emoticons, 
Eye Contact, Hand 
Gestures, Body 
Movements, 
Posture, Clothes 
? Words, Text or 
Voice, Emoticons, 
Eye Contact, Hand 
Gestures, Body 
Movements, 
Posture, Clothes
You need 
a strategy!
#GoPackGo 
#NFL 
#MondayNightFootball 
#ATLvsGB
Get it!
Connect w/me 
• twitter.com/tjoosten 
• linkedin.com/in/tjoosten 
• facebook.com/tjoosten 
• juice.gyoza@gmail.com | google+ 
• juice gyoza | second life

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Social Media: Transforming our Digital Future

Editor's Notes

  1. Higher education is undergoing a rapid transformation due to changes in societal interests and values. As educators, we must be responsive to these changes and look to develop strategies to best meet the needs of our students inside and outside of the classroom. We are bombarded with new technologies and practices to aid us in our efforts, including blended learning, learner analytics, MOOCs, open education resources (OER), mobile technologies, social media, gamification, and more. How do we decide what is right for us and our students? I will discuss considerations derived from these trends that will help us design our future.
  2. Full disclosure Technology is something great that can help facilitate positive change in our World However, technology is just the medium. You must chose the right medium and use it appropriately to have the desired impact that you want. <object width="480" height="360"><param name="movie" value="//www.youtube.com/v/KJS46y7pa_k?version=3&amp;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="//www.youtube.com/v/KJS46y7pa_k?version=3&amp;hl=en_US" type="application/x-shockwave-flash" width="480" height="360" allowscriptaccess="always" allowfullscreen="true"></embed></object> www.youtube.com/v/KJS46y7pa_k
  3. Realness, authenticism Embrace differences, multiple identities, individuality, and creativity… Increase in use of social media and self-disclosure has led to an increase in the weight indivdiuals put on being real – being human, and being authentic Emotions are valued, emotional intelligence is valued over other intelligences Greater need to develop an identify, express that identify, by building a strong culture and presence as an institution, and developing a voice as a teacher, teacher presence or social presence This is no longer the days of IBM corporate culture, no emotions, logic drives everything…
  4. OPEN Where they get information? Not behind closed doors. MOOCs, OER YouTube, Social Media Google Resources at our finger tips, in a instant Everyone has access to these techologies, to thee courses Status leveling Democratizing
  5. Anytime, Anywhere United airlines Ubiquitous Mobile Access Bandwidth Phones, tablets, laptops Push – instant – info, support, etc All instructional materias -- ACCESS
  6. Access and Equality Every campus process needs to be able to be completed on a mobile device, mobile web or app This includes instructional materials need to be accessible depending on device, bandwidth, time, and disAbility Support needs to be able to be received from all units through multiple mediums and times Library, IT Help, Tutoring, Advising
  7. Reduce costs, ensure quality Produce results Support student success Great accountability expected Enrollments are down Less funding from States
  8. Social presence theory from the 70s discusses that rich media leads to perceptions of another, even when being media, as being a real human being, authentic, potentially having greater feelings of immediacy and feelings of intimacy.
  9. We have come to a time when we as a society value emotions, emotional intelligence. You should show that you care. You can be vulnerable rather than strong and even impersonal all the time. Tell story about mother stripping my emotions to create masculine IBM worker to ensure my success. Increase self-disclose leads to higher degree of trust, social media reveals things through an any one individual’s lens rather than traditional filtering from media alone.
  10. We have less of a need to keep our private life’s separate from our work life’s. Those who have separate identities on social media are almost seen as shady, hiding something, or just a PR machine. People may want to interact less, may not take what is said seriously…
  11. Research tell us that the internet allows folks to better express our True selfs. This may be hard for folks who have multiple selfs. The true self and the project self and/or the future self. To not have a multiple selfs. Just one, authentic self.
  12. Connected Students want to feel connected – to their instructors, to their universities, to the world We must develop these strategies and choose the technologies that develop these connections We must connect with k12, with employers, corporate partners, with global partners and students Engaged and Challenges Pedagogy is learner centered Active learning No more lecture-based, teacher-centered models Everything is blended or online Instructors are learning journey guides not just content experts Instructors must be able to develop activities, not just content Students need to be engaged Students need to be challenged They need motivation and rewards beyond grades They need to understand the impact of their work and the link to their future, to society, They need do-overs They need multiple lives But, they need high expectations Literacies Global Technological Digital Information
  13. Through blogging, microgblogging, youtube, facebook, Instagram, snapchat, and an array of social media tools, you can build your own authentic self and your university can do the same… The more you self-disclose and build transparency, the more people will understand you, your values resulting in increased trust… Make social media a priority - Take time to use social media, understand it – connect with your students, staff, and faculty – don’t fear and avoid it It is okay to reveal your true self and be vulnerable…
  14. Create a culture that is supportive and collectivistic. What and how we communicate, our messages, our comm behavior – creates culture, sustains culture, and has the potential to transform culture Nonverbal communication on spaces and artifacts Invest in supporting your students…helping them using whatever medium is relevant to them, anytime, anywhere, from any device. Students can tweet Verizon, United, and an array of business and be supported. What are you doing at your institution to meet this anytime, anyplace expectations instilled from commercial support models Provide training for faculty and staff, all of them, on using social media effectively for communication with students, with each other, and with the community.
  15. Provide incentives to faculty and staff for innovative ways to connect with students
  16. The story of #iamuwm, breaking down silos
  17. Higher education is not longer about weeding out a certain population of students…Russ Polin, WCET, reminded me on Twitter recently that this was an important message
  18. Our role is to help students grow and flourish, to be successful In providing open and continuous access based on the expectations society has put on our students, we need to change the way we think about things and focus on how to bring down the walls rather than how do we compartmentalize, control, build walls, and charge for entry.
  19. In bringing down the walls think of open webspaces, open physical spaces, free access, less technology hurdles, more bridges, greater seamlessness, and building transparency…. Support OER or digital content and the creation and sharing of open textbooks. Reading for class should not be privileged. Information is not scarce. Youtube, a social media, and a variety of sources have open, free information to be curated for students. Open content for others to use. 2. Providing faculty with a $5,000 summer stipend to create an open textbook could save students $60,000 in one semester. Let’s student drive and curate content. These are 21st century skills that they will need in the workplace not matter whether or not their job exists today. Transition – focus not only on what is happening inside of the classroom, but what is happening outside of the classroom. 1. OER Study Independent samples t-tests using OER as the grouping variable illustrates OER classes reported significantly higher self-perceived learning (M = 37.29, SD = 7.79) as compared to courses that did no use OER content (M=32.41, SD = 6.58), t(80) = 2.86, p < .01. Additionally, OER courses reported significantly higher self-perceived satisfaction in Ginkgotree (M = 31.06, SD = 4.72) as compared to non-OER content courses (M = 27.34, SD = 4.75), t(80) = 3.404, p < .01.
  20. Part of this comes through providing open and continuous access to so many things…in so many ways…. 4. Incentive and support (through libraries) open publishing 4. The James A. Gibson Library is cancelling our subscription to a package of 1,363 journals from Wiley-Blackwell effective December 31, 2014 due to financial constraints. The cumulative impact of annual price increases from scholarly publishers, coupled with the higher American dollar, make it impossible for the Library to maintain this subscription.
  21. Incentivize the capturing of tacit knowledge. Provide free domains for faculty and students to blog and develop digital identities. Please don’t brand them ;) Again, embrace differences, multiple identities, individuality, and creativity… Share your materials as an instructor, start a blog! Open up your course to the public, put your digital content on YouTube. Support your students public displays of their work, building their digital literacy skills, helping them document what they learned in class and showing it to future employers.
  22. 2. Encourage technical an process systems where courses stay open for the life of a students’ tenure at the university. Provide students access to their content and work, or, allow them to take it with them. 3. Offer free courses to potential or incoming students. Offer free courses in specialized research areas. Offer a free course sharing multiple disciplinary approaches, even interdisciplinary research on world problems. 2. LMS research data – students expect access to digital materials for…ever. 3. Free by Christopher
  23. Richard Culatta
  24. Acknowledge the success of faculty and staff in being innovative in using technology to increase the efficacy of the university
  25. Social Mobile –content deliveyr
  26. How many of you believe this? Ends, 21:56
  27. Consideration in that Ends, 23:07
  28. Technology, Ends 24:30
  29. Outside of the standard curriculum Ends 25:40
  30. Society in general Ends, 26:16
  31. All encompassing of the things we talk about Ends, 27:57
  32. http://www.theonion.com/articles/internet-users-demand-less-interactivity,30920/
  33. Scoop it Ends, 35;51
  34. What is it you want to accomplish Ends, 36:25
  35. Ends, 36:34 http://www.flickr.com/photos/wespeck/4960579336/in/photostream/lightbox/
  36. Accomplish our goals Ends, 36:46
  37. In thinking about how we might traditionally communicate with out students… Meet our needs Ends, 38:02 Source, Receiver Sending, Encoding Past experiences, attitudes
  38. Now you have to start thinking more about what you want to communicate to your students, and what is the best way to communicate that to them, while considering how they are receiving you Ends, 39:12 Source, Receiver Sending, Encoding Past experiences, attitudes
  39. You need a strategy, in the classroom a pedagogical strategy What social process will it help me facilitate Ends, 39:51
  40. So go out there, get on social media, so you can start speaking the language I would love to see a college prez parody of this, btw…