Presentation by Anthony Juliano Cancer Services of Northeast Indiana Social Media Lunch Series April 10, 2012 Photo credits: 1, 2, 5, 13, 23, 30, 38, 47 FLICKR/URBAN INSANITY/DIMA BUSHKOV 3 FLICKR/CAUTION TAPE/PICTURE PERFECT POSE 9 & 10 FLICKR/GNOMEDEX 07 - GREGG SPIRIDELLIS/HYKU 14 FLICKR/BETSY, SUPER EXCITED/OLLIE CRAFOORD 18 FLICKR/MAGNIFYING GLASS/ANDERCISMO 26 FLICKR/FOREVER LAZY/ALLISONALLISON 31 FLICKR/COLD CALL/OGOCO 35 FLICKR/TEDXOBSERVER 35/ANNAGGORDON 41 FLICKR/REID HOFFMAN/JDLASICA 43 - 45 FLICKR/GQ/GARDEN STATE HIKER

4. I’M NOT LOOKING [THIS, THAT, OR THE
FOR A JOB, SO OTHER THING] WILL
I DON’T NEED TO BE ON REPLACE
IS A GREAT
PLACE TO START
NEW RELATIONSHIPS
THE KEY TO
EVERYONE
SUCCESS ON
SHOULD BE ON
IS
IS PROFILE BORING
OPTIMIZATION

6. IT’S TRUE: LINKEDIN
IS GREAT FOR
JOB SEEKERS

7. AMONG RECRUITERS THAT USE SOCIAL
MEDIA, HOW MANY USE LINKEDIN?
95%
SOURCE: HTTP://MONEY.USNEWS.COM/MONEY/CAREERS/ARTICLES/2011/
04/12/WHEN-YOUR-DREAM-COMPANYS-HIRING-ON-TWITTER

11. LEAD GENERATION
VISIT-TO-CONVERSION RATE VISIT-TO-LEAD RATIO
3.00%
2.50%
2.00%
1.50%
1.00%
0.50%
0.00%
TWITTER FACEBOOK LINKEDIN
SOURCE: HUBSPOT

12. A DOSE OF SANITY:
HAS POTENTIAL EVEN IF
YOU’RE NOT A JOB
SEEKER

17. BRANCHOUT IS TWICE IS BIG AS
LINKEDIN…RIGHT?
MILLIONS Series 1
350
300
250
200
150
100
50
0
Actual number of LinkedIn users Fake number of BranchOut users
according to a headline writer who
apparently didn't read the story
beneath the headline

21. REALLY? NO SHIT?
Sales
Percentage of the time
BranchOut's CEO thinks
that BranchOut is the
greatest thing since sliced
bananas
Percentage of time he has
his doubts

22. A DOSE OF SANITY:
ISN’T GOING AWAY
ANYTIME SOON

25. WHY IS IT CRAZY
TO RELY ON
YOUR PROFILE?

27. WHAT’S EVEN MORE
IMPORTANT THAN
YOUR PROFILE?

29. A DOSE OF SANITY:
STATUS UPDATES ARE
YOUR BEST OPPORTUNITY
TO MAKE AN IMPRESSION

32. SOMEONE I DON’T KNOW
SOMEONE I
DON’T KNOW
SOMEONE I
DON’T KNOW

33. SOMEONE I DON’T KNOW
SOMEONE I DON’T KNOW

36. IS THE BEST
WAY TO REACH
THESE PEOPLE

37. A DOSE OF SANITY:
IS ALL ABOUT
ENHANCING EXISTING
RELATIONSHIPS

41. /

47. DOWNRIGHT SANE
REASONS FOR
BEING ON LINKEDIN

48. YOUR “PRODUCT” IS YOUR KNOWLEDGE
YOUR SUCCESS IS PRIMARILY DEPENDENT ON
STRONG BUSINESS RELATIONSHIPS
YOU’RE WILLING TO BE A RESOURCE
TO YOUR CONNECTIONS

49. A DOSE OF SANITY:
ISN’T FOR EVERYONE—
WHAT MATTERS
IS WHETHER IT
WORKS FOR YOU

51. THANKS!
CANCER SERVICES
2012 SOCIAL MEDIA
SUMMER LUNCHEON SERIES
TUESDAY, MAY 8
“SOCIAL MEDIA FAILURES
AND HOW TO AVOID THEM”
KEVIN MULLETT
TUESDAY, JUNE 12
“YOU ARE A WRITER”
ERIK DECKERS
TUESDAY, JULY 10
“NETWORKING FROM
ANTHONYJ@ASHERAGENCY.COM ONLINE TO FACE TO FACE”
RANDY CLARK AND
(260) 424.3373 ALLISON CARTER

52. 1, 2, 5, 13, 23, 30, 38, 46 FLICKR/URBAN INSANITY/DIMA BUSHKOV
3 FLICKR/CAUTION TAPE/PICTURE PERFECT POSE
9 & 10 FLICKR/GNOMEDEX 07 - GREGG SPIRIDELLIS/HYKU
14 FLICKR/BETSY, SUPER EXCITED/OLLIE CRAFOORD
18 FLICKR/MAGNIFYING GLASS/ANDERCISMO
26 FLICKR/FOREVER LAZY/ALLISONALLISON
31 FLICKR/COLD CALL/OGOCO
35 FLICKR/TEDXOBSERVER 35/ANNAGGORDON
41 FLICKR/REID HOFFMAN/JDLASICA
43 - 45 FLICKR/GQ/GARDEN STATE HIKER