Collaboration between marketing and fundraising is central to every nonprofit's success. In many organizations, however, the two areas are somewhat disjointed—if not completely disconnected—leading to inefficiencies, unclear messaging, and sub-optimal results. In “The lion and eagle: how fundraisers and marketers benefit from symbiotic relationships,” fundraising expert T.J. McGovern and marketing strategist Anthony Juliano will reveal a better way. T.J. and Anthony will focus on the keys to success to building a symbiotic relationship between marketing and fundraising and the ways in which organizations can better integrate the two. Attendees will leave with a firm understanding this dynamic and ways in which marketing and fundraising can working together more effectively, allowing their organizations to reach their goals.