The document provides guidance on developing and implementing an effective social media strategy for non-profits. It discusses starting with basic presence and engagement ("crawl"), then building to more consistent use of 1-2 platforms linked to goals ("walk"), and ultimately strategic use across multiple platforms integrated throughout the organization ("run"). The document offers tips on various social media tools, creating a plan with goals and evaluation, engaging stakeholders, and examples of effective nonprofit social media use.
Social media and communications workshop held on 13 July 2012georginachatfield
The presentation given at Peterborough Town Hall by Edward Truch and Didier Soopramanien on 13 July 2012 - on social media and communications - for local community and voluntary groups
Social media and communications workshop held on 13 July 2012georginachatfield
The presentation given at Peterborough Town Hall by Edward Truch and Didier Soopramanien on 13 July 2012 - on social media and communications - for local community and voluntary groups
Social Media in Learning, Teaching, and Scholarship: 6 Tales of PracticeGeorge Veletsianos
Keynote at the 2013 Teaching & Learning to the Power of Technology Conference at Saskatchewan, Canada.
Abstract: The last ten years have seen dramatic changes in the ways millions of individuals connect, communicate, and network via technology and through social media. Social media have also penetrated the higher education sector, and it has been posited that they have influenced not only the ways students connect with each other, but also the ways scholarship is organized, delivered, enacted, and experienced. In this keynote, I will share six research-based stories describing the integration and use of social media in higher education. These stories paint an intricate picture of the use of social media in education and juxtapose three perspectives: (a) social media use guided by techno-enthusiasm and techno-determinism, (b) social media as tools to question and circumvent traditional elements of scholarly practice, and (c) social media as transformative technology.
Social Media Strategy to Transform IntegrationsJay Chatzkel
After an acquisition one of the greatest challenges is bringing together the staffs and networks of the two organizations. With good, flowing communications very important intangible value is available for more rapid integration, new unprecedented growth. Social media creates opportunities for these conversations, often at little to no cost. This presentation provides an overview of this perspective..
These slides accompanied a session at Wellesley College (January 2013)
This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 New Zealand License.
A short presentation on the paradigm shifts we are experiencing in the VUCA world and the need to re-imagine learning in the workplace to stay relevant.
Social Media in Learning, Teaching, and Scholarship: 6 Tales of PracticeGeorge Veletsianos
Keynote at the 2013 Teaching & Learning to the Power of Technology Conference at Saskatchewan, Canada.
Abstract: The last ten years have seen dramatic changes in the ways millions of individuals connect, communicate, and network via technology and through social media. Social media have also penetrated the higher education sector, and it has been posited that they have influenced not only the ways students connect with each other, but also the ways scholarship is organized, delivered, enacted, and experienced. In this keynote, I will share six research-based stories describing the integration and use of social media in higher education. These stories paint an intricate picture of the use of social media in education and juxtapose three perspectives: (a) social media use guided by techno-enthusiasm and techno-determinism, (b) social media as tools to question and circumvent traditional elements of scholarly practice, and (c) social media as transformative technology.
Social Media Strategy to Transform IntegrationsJay Chatzkel
After an acquisition one of the greatest challenges is bringing together the staffs and networks of the two organizations. With good, flowing communications very important intangible value is available for more rapid integration, new unprecedented growth. Social media creates opportunities for these conversations, often at little to no cost. This presentation provides an overview of this perspective..
These slides accompanied a session at Wellesley College (January 2013)
This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 New Zealand License.
A short presentation on the paradigm shifts we are experiencing in the VUCA world and the need to re-imagine learning in the workplace to stay relevant.
IDENTIFY THE BEST CONVERTING SOURCE AND ASK YOURSELF “IS THIS
DIG IN FURTHER INTO INDIVIDUAL CAMPAIGNS AND ASK YOURSELF “WHICH ONES DO I KEEP OR DUMP?”
Cohort Analysis: What Is It? Why Does It Matter? FIGURE OUT HOW TO GET REPEAT BEHAVIOR AND FORM HABIT LOOPS
Cohort Analysis Who sticks around from one time period to another? Analyzing cohorts increases your chances of having people upgrade over time or buy again. If you don’t have good retention, nothing else matters. Brian Balfour, VP Growth, Hubspot • What % of the user base is still active? • What differentiates groups of people? • What actions can you take to make people stay?
Example Cohort Report
This row shows how many people signed up in February 2015.
This row shows how many people signed up in July 2015.
People signed up in February 2015. People signed up in July 2015.
These columns show how many months have elapsed since the sign up month.
These cells represent the % of people that have come back within the first month since signing up.
Darker cells represent hot spots of high retention rate. Lighter cells represent low retention rates.
The most important thing is the curve of this line.
This is a bad retention curve because this line reaches 0.
Retention starts at 40% at the first month, which means you’ve already lost 60% of your original users.
By month two, you’ve dropped to 15% of your original users.
By month 3 and onwards, barely any original users are present.
Over the course of 3 months, you’ve essentially lost all of your users.
This is a good retention curve because this line NEVER reaches 0.
Retention starts at 100% in the first month, meaning everyone has stuck around.
From month 2 onwards, you drop to 40%, but maintain there.
With improvements to your marketing, product, and efforts, you hope to increase retention every month.
1. Click on the cell 2. Click on the “View the 102 people”
Use the words and phrases from customer responses in the marketing copy to increase conversions
Message Experimentation
Thomas H. Davenport, Professor, Babson College Experimentation Figure out how one channel works for you. Experiment on other channels to figure out how to get them to work. • What do you do now that could be improved? • What inputs do you control? • Do you have a culture of using data to make decisions? The real payoff will happen when the organization as a whole shifts to a test-and-learn mind-set
This is where we lifted product adoption by 12%.
Notification • 17.2% conversion rate • over 2 months • 538 conversions
Lightbox • 30.84% conversion rate • over 3 days • 278 conversions
1 Perception is everything. Tap into values, feelings and storytelling within your marketing. 2 Segment your audience to identify the best performing customer groups - then optimize. 4 Experimentation grants huge lifts if you have the culture and process.
1996 ATLANTA CENTENNIAL OLYMPIC LOOK OF THE GAMES LOGO DESIGNSMichelle Scott
This project was completed as senior designer at Copeland Hirthler Design + Communications for the 1996 Atlanta Centennial Olympic Games as well as the "Look of the Games Standards Manual "(lead designer).
Why is eAccessibility always thought about in terms of compliance with standards like WCAG?
What happens when you consider the needs of disabled and elderly people as a challenge to be more innovative?
Inclusion expert Jonathan Hassell's QITCOM-12 gives examples of what can happen when organisations embrace innovation through inclusion.
More detailed examples available from: http://www.hassellinclusion.com/2011/10/beyond-inclusion-and-reverse-inclusion/
Оптимизация рабочего времени работников обслуживания АПСSixSigmaOnline
Студенческий 改善
Отчет студентки Северного филиала ФГБОУ ВПО "Российский государственный университет инновационных технологий и предпринимательства" в г. Великий Новгород
The use of social media as a communications and fundraising tool is an essential tool, but does your organization have a clear understanding and plan of how social media can be used to raise funds? Learning ways to leverage social media for your cultivation and stewardship strategies will benefit the fundraising efforts in your organization.
In this educational session we will:
• Investigate options for using social media as a fundraising tool.
• Identify strategies and tools for your organization to raise money online.
• Learn how to steward current donors through social media.
• Identify and engage online organizational ambassadors who can connect your cause to new supporters.
• Develop online engagement strategies for organizational staff, board members, volunteers and current donors.
Social Media Training for Academic organizationsStephen Dill
Social Media Training course outlines for Academic organizations and their administrators, faculty, and students in order to understand and leverage the self-publishing environment to the school\’s advantage.
Social media in higher education and business – what can we learn?Miia Äkkinen
Social media in higher education and business - what can we learn? Presentation on November 24, 2011 at seminar "Future challenges in learning and knowledge transfer" organized by project Nordic Knowledge on the Web, a co-operation project between universities in Vaasa, Finland, Umeå/Sweden and Bodö/Norway.
The open academic: Why and how business academics should use social media to ...Ian McCarthy
Abstract: The mission of many business schools and their researchers is to produce research that that impacts how business leaders, entrepreneurs, managers, and innovators, think and act. However, this mission remains an elusive ideal for many business school academics because they struggle to design and produce research capable of overcoming the "research-practice gap." To help those scholars address this gap, we explain why and how they should use social media to be more 'open' to connecting with, learning from, and working with academics and other stakeholders outside of their field. We describe how social media can be used as a boundary-spanning technology to help bridge the research-practice gap. To do this, we present a process model of five research activities: networking, framing, investigating, dissemination, and assessment. Using recently published research as an illustrative example, we describe how social media was used to make each activity more open. We conclude with a framework of different social media-enabled open academic approaches (connector, observer, promoter, and influencer) and some dos and don'ts for engaging in each approach. This paper aims to help business academics rethink and change their practices so that our profession is more widely regarded for how its research positively impacts practice and societal well-being more generally.
Social Media for Education: Walk before you run - AMA Higher Educatione-storm international
Presentation delivered by William Gaultier, CEO of e-storm and Kendra Losee, Vice Chancellor of Marketing for National University System on develop a strategic social media plan based on research with students, senior management, competitors.
A true way to get more strategic about social media beyond the tactics.
e-storm has developed this strategic framework for ebates.com, sutter home, microsoft, pleo and many other organizations.
Enjoy! and let us know what you think?
Educators as Partners in Digital Engagement: What you can do...Paul Brown
Educational session originally presented at the 2016 Association of College Unions International (ACUI) Region IV Conference in Boulder, Colorado. Discusses engaging sixth students online and teaching them digital skills.
Research & pedagogy In digital environment : Imperatives & Implications Sanjeev Deshmukh
The digital environments calls for a number of innovative measures to sustain and enhance research. Social media and use of alt-metrics can enhance visibility of research.
Using social media to support learning in higher educationSue Beckingham
My keynote presentation considers how social media and digital technologies can be utilised effectively to enhance both informal and formal learning. Drawing upon the 5C Framework (Nerantzi and Beckingham 2014) I will share examples of how social media is used to connect, communicate, curate, collaborate and create; and through a student-staff partnership called ‘SMASH’ (Social Media for Academic Studies at Hallam) how with my students we have explored how social media can be used for ‘learning activities’ within and beyond the classroom, to ‘organise learning’ using relevant social media tools to curate and organise information, and the importance of ‘showcasing learning’ to enable students to openly share outcomes and projects.
Critical components of nonprofit board governance are determining strategic direction and providing oversight. While strategic planning falls squarely within these responsibilities, is often dreaded and misunderstood by nonprofit boards. With the right process it can actually increase board engagement and even be (dare we say) fun. Your strategic plan is the roadmap for programmatic and financial sustainability; don't take shortcuts that can sabotage your efforts. Go beyond a basic work plan or one-day, self-led retreat and learn the most effective processes and practices for strategic planning success.
Whether you are veteran nonprofit board member or are joining a board as your first governance experience, the essential elements of board governance are critical for healthy leadership. Join nonprofit governance expert, Emily Davis, in a discussion about governance best practices including:
Governing roles and responsibilities.
Various “hats” board members wear and when to wear each one.
Clearer roles, expectations, and commitments of board and staff in organizational leadership.
Strategies for effective recruitment and retention of boards.
Enhancing accountability among board leadership for sustainability.
Matching the passion for a mission with governance essentials will serve you as an individual board member and create engagement within the board.
Nonprofit Governance Practices and Structures that Work: Shared Leadership, O...Emily Davis Consulting
Presented for Nonprofit Day Conference 2019 (Colorado Springs)
During this session, dive deeper into the practices of high performing boards such as constructive partnership, effective committee and organizational structure, and tips for meeting facilitation. Identify specific ways to sharpen the governance tools in your toolbox to make board work more intentional and rewarding.
Your nonprofit Board of Directors plays a critical role in nonprofit leadership and sustainability. Investment in reviewing and refining best practices and innovative strategies will further increase engagement and effectiveness, therefore better serving the organization’s mission. During the board training, board members will discuss and explore:
• Foundational governance roles and responsibilities
• Shared leadership between board and staff
• The role of the board in ensuring necessary financial and human resources (e.g. fundraising and chief executive oversight and support)
• Organizational and board lifecycles
Participants will receive templates, checklists, and resources for implementation following the training. Governance trainings provide a unique and important opportunity for board members’ professional development and investment in the organizational mission.
The array of foundations can be distilled into two categories – operational and grantmaking foundations. Grantmaking foundations, whether private or community, have unique demands on their missions and their boards. Healthy and intentional governance leadership at foundations, like any nonprofit organization, is essential for successful service to the mission.
Whether you are part of a family foundation, a corporate foundation, or your local community foundation, join this webinar to take a closer look at governance essentials for grantmaking foundation boards and learn how to set the board up for success. We will explore key findings from Leading With Intent, BoardSource’s governance index, to identify trends in foundations’ board performance and impact. Combining current trends with established best practices in governance, learn what is needed for your board to thrive.
Whether you are interested in joining a board, you are a first-time board member, or are a veteran board member, ensuring necessary financial resources for nonprofits is critical. There is so much more to the “F” word (fundraising) than asking for money. Join in this online conversation to learn about:
• The role of fundraising in governance excellence
• Board and staff roles in securing revenue
• Strategies for board ambassadors to serve the organization’s mission
• Fundraising policies and practices
Presented as part of the Adobe corporate responsibility program
A critical component of board governance is overseeing the organization and determining its strategic direction. Strategic planning is more than a work plan for the organization. Learn how organizations can benefit from the strategic planning process itself, how to identify the right facilitator, and specific tools for implementation and accountability.
Board members play a critical role in ensuring necessary resources – both human and financial – for any organization, however breaking down exactly what that means is often a mystery. Experience how to leverage the board ambassador role for ensuring financial resources and healthy processes for recruiting and engaging current and prospective board members.
The facilitated discussion will provide board and staff with information on:
• Nonprofit governance roles and responsibilities
• Shared leadership roles between board and staff
• The comparison between corporate and not-for-profit boards
• Strategies for serving as an ambassador to raise funds
• Specific tools for a strong board building cycle
Join this interactive session for the HomeAid Colorado board on best practices and strategies for strengthening current practices and setting the board and the mission up for success.
The power of YNPN is the network of individuals – current chapter members and leaders as well as the alumni. YNPN chapters are always transitioning and can learn a great deal from leveraging the knowledge, experiences, and legacy of alumnus in their community.
Join Emily Davis, chapter leader from YNPN Denver and YNPN San Diego, who will share her experiences and recommendations for alumni engagement. Learn from other chapters and offer successful strategies of engagement.
Understanding shared governance responsibilities of a nonprofit board and executive director can be a tricky balance. The executive director serves as the liaison between the board and staff and the board sets organizational direction, provides oversight, and ensures necessary resources. Dive further into the board’s role and relationship with the executive director to find a successful partnership including:
• Guidelines for and examples of sharing leadership
• Board’s role in supporting and evaluating the executive director
• Keys to a strong board chair and executive director working relationship
Board members play an essential role as fundraisers and ambassadors for their organizational missions. As the biggest champions for the organization, they are models for financial support — fostering confidence in other current and potential donors.
There is much more to fundraising campaigns than “the ask,” however. Join BoardSource to learn how to leverage the board member ambassador role to effectively ensure financial resources for your organization. In this session, we will explore specific tools and strategies that go beyond the elevator pitch and raise money.
The webinar will provide participants with information on
the fundraising process
the role of the board in fundraising
strategies for serving as an ambassador to raise funds
shared leadership responsibilities between board and staff
Board members play an essential role as fundraisers and ambassadors for their organizational missions. As the biggest champions for the organization, they are models for financial support — fostering confidence in other current and potential donors.
There is much more to fundraising campaigns than “the ask,” however. Join us to learn how to leverage the board member ambassador role to effectively ensure financial resources for your organization. In this session, we will explore specific tools and strategies that go beyond the elevator pitch and raise money.
The webinar will provide participants with information on:
• The fundraising process
• The role of the board in fundraising
• Strategies for serving as an ambassador to raise funds
• Shared leadership responsibilities between board and staff
Board members play an essential role as fundraisers and ambassadors for the PS-S mission. As the biggest champions for the organization they are models for financial support – fostering confidence in other current and potential donors.
Experience how to leverage the board member ambassador role to effectively ensure financial and human resources for PS-S. There is much more to fundraising campaigns than “the ask.” In this session we will explore specific tools and strategies that go beyond an elevator pitch to support specific fundraising campaigns and efforts at PS-S.
The facilitated discussion will provide board and staff with information on:
• The role of the board in fundraising
• Specific tools for ensuring necessary financial and human resources
• Strategies for serving as an ambassador to raise funds
• Shared leadership responsibilities between board and staff
Board members play an essential role as fundraisers and ambassadors for the Swift Youth Foundation mission. As the biggest champions for the organization they are models for financial support – fostering confidence in other current and potential donors.
Experience how to leverage the board member ambassador role to effectively ensure financial and human resources for Swift Youth Foundation. There is much more to fundraising campaigns than “the ask.” In this session we will explore specific tools and strategies that go beyond the elevator pitch to support specific fundraising campaigns and efforts at Swift Youth Foundation.
The facilitated discussion will provide board and staff with information on:
• The role of the board in fundraising
• Specific tools for ensuring necessary financial and human resources
• Strategies for serving as an ambassador to raise funds
• Shared leadership responsibilities between board and staff
The Voices Carry Child Advocacy Center’s Board of Directors plays a critical role in nonprofit leadership. Investment in reviewing and refining best practices and innovative strategies will further increase engagement and effectiveness. During the board retreat, board members will discuss and explore:
• Foundational governance roles and responsibilities
• Shared leadership between board and staff
• The role of ambassadorship in ensuring necessary resources
• Recruitment and engagement strategies for success
• Meeting facilitation and committee structure for maximum efficacy
Participants will receive templates, checklists and related materials for implementation of knowledge shared during the retreat. This governance retreat provides a unique and important opportunity for board members’ professional development and investment in Voices Carry Child Advocacy Center’s mission.
Join BoardSource Senior Governance Consultant Emily Davis in a facilitated training to examine the critical elements of governing roles and responsibilities. Defining common language, expectations, and shared accountability around governance best practices will best serve McREL’s mission and future.
Matching McREL’s board members’ passion with the governance essentials will serve to create a strong individual board experience and establish long-term success and sustainability for the board as a whole. Participants will receive templates, checklists and related materials for implementation of knowledge shared during the training.
Learning Outcomes:
- Grasp foundational governing roles and responsibilities.
- Understand hats you wear as a board member and when to wear each one.
- Outline shared leadership activities between board and staff.
- Explore strategies for effective board recruitment and engagement
One of the challenges in board governance is a strong and strategic recruitment process. How can you find the right board members? How many board members do you really need? What steps do you need to take to find the best board members for your organization? How can you design a process that will foster a more inclusive board culture?
Once you’ve recruited rock star board members learn tips, tricks and tools for engagement and effective communications. Engage in discussion about addressing conflict, effective and accountable meeting facilitation – all strategies to set your board apart from the rest and keep great board members serving your mission.
Serving on a board of directors is a critical element of nonprofit leadership, however most board members do not know how to best fulfill their roles and organizational expectations. Leveraging best practices and innovative strategies can create and support an engaged, effective board. Join us for a discussion on governance best practices that will help you better:
• Grasp governing roles and responsibilities.
• Understand hats you wear as a board member.
• Understand board and committee structures.
• Manage effective meetings and communications.
• Outline recruitment and retention efforts.
Attendees will receive templates, checklists and related materials for implementation of knowledge shared during the workshop. Join in the discussion to learn how to best serve the organizational mission and board expectations.
One of the challenges in board governance is strong recruitment. Join us for this session to learn tips, tricks, and tools for recruiting new board members.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
4. Cons to Using Social Media
• Loss of control
• Time investment (training,
maintenance )
• New communication structure
• Ideas and opinions that are
shared may change over time
• Getting staff/board investment
in new technology
• Transparency
9/30/12 www.edaconsulting.org
5. • Recruitment,
cultivation,
STEWARDSHIP
• Build relationships
• Tell your story
• Bring people into your
organization
• Transparency
• Get feedback
• Cost effective & green
• Quick & easy!
9/30/12 www.edaconsulting.org
7. Crawl
Characteristics Areas of Improvement First Steps
Not using social media Need basic marketing 1. Develop
consistently plan (i.e. branding, print communications
materials, online strategy (audience,
Resistant to change outreach, etc.) goals & objectives,
etc.)
Struggle with control Leadership-driven
change in culture to 1. Listen & develop online
adopt online presences
engagement
1. Leadership initiated
discussion about
engagement
9/30/12 www.edaconsulting.org
8. Walk
Characteristics Areas of Improvement First Steps
Using 1 or more Learn & use best practices 1. Low-risk pilot program
social media to demonstrate ROI
platforms, but not Focus on 1 – 2 social
consistently media platforms 1. Build implementation
capacity internally
Online presence Need to link to campaign,
connected to program(s), objective(s) 1. Create/revise social
marketing goals media policy
Need to link goals,
objectives, and activities 1. Integrate and
document
Need to identify audiences measurement data
Collect data for
measurement
9/30/12 www.edaconsulting.org
9. Run
Characteristics Areas of First Steps
Improvement
Strategic use of multiple Need more 1. Social media staff
social media tools sophisticated trains & coaches other
measurement tools org staff
Part time of full time staff
for digital communications Find ways to increase 1. Research more
more involvement sophisticated
Board using social media from staff across the measurement data,
in governance organization tools, and processes
Social media usage 1. Evaluate, revise
integrated throughout org strategies
Has developed 1. Share success stories
relationships & with other orgs
technology integration
9/30/12 www.edaconsulting.org
10. Fly
Characteristics
Embracing culture of learning
Use social media data to help the leadership guide decisions
Demonstrate clear and compelling results
Networked with other organizations showing similar success
Internalized social media communication best practices including:
Strategy
Implementation
Integration
Evaluation
9/30/12 www.edaconsulting.org
11. What do you need for great
social media work?
• A plan linking efforts to • Culture that embraces
programs & mission social media
• Selected, targeted • Willingness to listen,
social media platforms learn, & adapt
• Skills & commitment to • Measurement & eval
using social media strategies
• Organizational • Ability to take small
investment steps to build from
9/30/12 www.edaconsulting.org
12. TEN TIPS FOR USING SOCIAL MEDIA
9/30/12 www.edaconsulting.org
13. 1. Social Media is A Tool, Not THE Tool
9/30/12 www.edaconsulting.org
18. 6. The Next Generation
9/30/12 www.edaconsulting.org
19. 7. It Ain’t Free
“Many nonprofits
(particularly the smaller
ones) lack the resources
to communicate
effectively. The Internet
offers the opportunity to
cost-effectively build a
community of
supporters.”
-ePhilanthropyFoundation.org
9/30/12 www.edaconsulting.org
20. 8. Not Everyone “Diggs” Social Media
9/30/12 www.edaconsulting.org
24. Purpose
Goals & Objectives
Tools & Implementation
Engagement
Insurance
Measurement
Elements of a social media
plan
9/30/12 www.edaconsulting.org
25. Why Plan?
• Map for activities
• Explain why you are using social media
• Measurement
• Clear guidelines, expectations
• Other?
9/30/12 www.edaconsulting.org
26. Identify Purpose(s)
Learn more about social media
Reach a different demographic
Connect more with a current
demographic
Access other research or
resources
Promote
brand/event/idea/product
Communicate
Share your story
Other?
9/30/12 www.edaconsulting.org
27. Goal and Objectives
Increase website traffic
Sell more product
Share ideas
Learn about resources in
your field
Promote an event or idea
Develop your brand
Test ideas
Other?
9/30/12 www.edaconsulting.org
28. Tools and Implementation
• Blog • Facebook
– How often will you blog? – Profile/Group/Page
– What will you blog about? – Who will manage?
– Who will blog? – Facebook Ads?
• Twitter – Will you link to Twitter?
– How often will you tweet? Ping?
– What will you tweet • LinkedIn
about? – Group and subgroups?
– How will you track? – Who will you invite to join?
– Who will you follow? – Who will be admins?
– Who will tweet? – How often will you post?
9/30/12 www.edaconsulting.org
29. Implementation
Who will manage your social
media?
Who will contribute to your social
media?
Board members
Staff members
Volunteers
Stakeholders
Way to tell your organization’s
story
Ask questions
Solicit dialogue
9/30/12 www.edaconsulting.org
30. Some Insurance
Keep it simple, but include:
Purpose of the social media
tool or online sharing
Who can use the online tools
What is your org’s purpose in
using these tools
Examples of information that
should be shared
User guidelines
Consequences for violation(s)
Reconfirm commitment to
mission
9/30/12 www.edaconsulting.org
31. Evaluation Examples
Record website hits
Track with Bit.ly or tinyurl
Use hashtags to track posts
Are you listed? (Twibes)
Facebook Ads
Feedburner/ Feedblitz
Record/note how many people:
Become a fan/ Join a group
Send links
Recruit other friends
Promote on their profile,
blog, website
Cost: Care2 ROI calculator
9/30/12 www.edaconsulting.org
32. There is NO judgment about where your
organization falls on the spectrum. Social media
is a process!
Social media is as much art as it is science.
Social media is always evolving – emerging
technology is always changing as is our learning.
Ten Tips to Using Social Media are a foundation
for any social media.
9/30/12 www.edaconsulting.org
33. Please Don’t
• Be inauthentic
• ONLY ask for money
• Speak at your followers
• Ignore stakeholder input
• Make it hard to participate
• Stray or ignore your plan
9/30/12 www.edaconsulting.org
34. Understanding Social Networks
“Organizations don’t have to create… social
networks; they exist all around us in a
variety of forms. Networked Nonprofits
strengthen and expand these networks by
building relationships within them to
engage and activate them for their
organizations’ efforts. Networked
Nonprofits also know how to identify,
reach, and cultivate the influencers in
their social networks, which is the key to
growing very big quickly and
inexpensively.” (Fine and Kanter, 2010)
9/30/12 www.edaconsulting.org
37. Print Resources
• Fundraising and the Next
Generation
• The Networked Nonprofit
• I’m on Facebook, Now What?
• I’m on LinkedIn, Now What?
• Mobilizing Youth 2.0
• The Complete Facebook Guide
for Small Nonprofits
• Twitter Jump Start: The
Complete Guide for Small
Nonprofits
9/30/12 www.edaconsulting.org
38. Online Resources
• Socialbrite.com
• IdealWare
• Mashable.com
• Nonprofit Technology Network (NTEN)
• Alltop Nonprofit
• Beth Kanter: http://beth.typepad.com/
• Social Media Plan Outline:
www.ideaencore.com
• www.delicious.com/coloradononprofithelpde
sk
• A. Fine Blog
• frogloop
9/30/12 www.edaconsulting.org
Plan that links online communications to programs/mission. Select, targeted social media platforms . Skills and commitment to using social media. Organizational investment in the power of social media. Organizational culture that is open to networking. Willingness to listen, learn and adapt to advance organization’s brand online. Measurement and evaluation strategies. Ability to take small steps that will build on themselves. 6/19/12 www.edaconsulting.org EDA Consulting LLC
EDA Consulting
EDA Consulting LLC 6/19/12 www.edaconsulting.org
EDA Consulting
EDA Consulting
EDA Consulting
EDA Consulting
EDA Consulting
EDA Consulting
EDA Consulting
EDA Consulting LLC 2012 8/9/12 Nonprofit Social Media Training Series
EDA Consulting
EDA Consulting
EDA Consulting
EDA Consulting LLC 6/19/12 www.edaconsulting.org
EDA Consulting LLC 6/19/12 www.edaconsulting.org
EDA Consulting
EDA Consulting LLC 2012 8/9/12 Nonprofit Social Media Training Series
EDA Consulting LLC 2012 8/9/12 Nonprofit Social Media Training Series
EDA Consulting LLC 2012 8/9/12 Nonprofit Social Media Training Series