Uploaded byJonathan Hassell
eAccessibility: Compliance towards Innovation
The document discusses the importance of eaccessibility as a means for innovation rather than merely compliance, emphasizing user-focused design especially for disabled and elderly individuals. It highlights case studies, such as the success of Oxo Good Grips and the BBC's mydisplay project, which illustrate how understanding user needs can lead to substantial market benefits and improved user experiences. The author, Jonathan Hassell, offers assistance in research, idea generation, and innovation training to support the creation of inclusive designs.
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eAccessibility: Compliance towards Innovation
- 1. eAccessibility: Compliance towards Innovation ProfJonathan Hassell Director, Hassell Inclusion ltd. QITCOM 2012 eAccessibility Panel Tues 6th March 2012
- 2. Thinking of eAccessibilityas Compliance is okay… It gets rid of some of your legal and reputational risks
- 3. But it’s notthe key to your success… And, without thinking of the people you’re helping, it’s not exactly exciting…
- 4. How to flourishin the wild west…
- 5.
- 6. Great innovations User-focused innovation…
- 7. Listening to yourdiverse audiences need’s… identifies challenges… but innovation often follows a challenge
- 8. How disabled &elderly people can free you from fixation…
- 9. Opportunities: mainstream inclusion vsbeyond inclusion
- 10. Follow the statsto find the greatest audiences..
- 11. Don’t be afraidof doing things for disabled audiences
- 12. You can reapbig benefits: OXO Good Grips • Well-known pioneer of Inclusive Design in the USA • Sam Farber’s wife, a keen cook, suffered from arthritis “Why do ordinary kitchen tools hurt your hands?” • First 15 products launched in 1990 • Sales growth over 35% per year from 1991 to 2002 • The line has now grown to over 500 products • Over 100 design awards received Centre for Business Innovation “Connected Communities, helping you Do more with Less” - 12 - Engineering Design Centre © 2011 Centre for Business Innovation Ltd
- 13. How listening toyour users can prompt innovative thinking - case study: MyDisplay for the BBC
- 14. Comment: at 08:24amon 14 Jul 2010, thrifty wrote: * The background colour is forced to white - high contrast contributes to eye strain & headaches. Perhaps a light grey would help here? Comment: at 08:05am on 14 Jul 2010, chris b wrote: … Awful 'UK News/World New' panel - … Terrible contrast too between the text and dark background. The problem which kicked off MyDisplay? How the BBC News redesign couldn’t win…
- 15. MyDisplay initial purpose: Away of turning complaints into positive user experiences
- 16. Before starting: assessthe business opportunity/risk – how many people could have these difficulties in the UK? 2m 1.9m 1.8m 80k low-vision dyslexic adults with cognitively but not blind low-literacy impaired levels (ADHD, (<age 8) Aspergers) Sources: DFEE
- 17. Looking for linkswith a wider picture: – the gap in Internet use in the UK 67% 42% of the general population have of disabled people have ever used the internet used the internet Could this issue be constraining UK Internet take-up...? Sources: EEDP (2008) and ONS (2007)
- 18. Explaining the gap... –our accessibility model expects too much of users... 1. an Assistive Technology or OS/browser setting to exist to make the site accessible to all • often they don’t (e.g. text to sign language, text to ‘Easy Read’) 2. if it does, the model expects web users to: a. be aware that the Assistive Technology or OS/browser setting/tool exists to meet their need • (even with sites like BBC My Web My Way to point the way) most are not b. be able to afford that technology • most are C2DE so have difficulty affording expensive techs c. be able to work out how to install it • most are not technical (don’t know what a browser is) and scared of downloads d. be able to work out how to use it • most are unconfident e. and then be able to use it to access online content • most never get this far, even if the site is WCAG AAA... • … and to do this for every device on which they use the web
- 19. Resulting product: Two clicksto preview a change…
- 20. Three more totweak and save your theme…
- 21. And the restof BBC Online (incl. mobile) uses your preferences… that’s it…
- 22. Works in Arabictoo...
- 23. How linking newtechnologies & unmet needs can create great products - case study: uKinect
- 24. In use Watch the video at: http://www.ukinect.co.uk
- 25. I’m happy tohelp you get things moving…
- 26. How I canhelp – research to find user-needs
- 27. How I canhelp – collision for ideas generation & incubation
- 28. How I canhelp – finding you the right experts
- 29. Innovation Training & supportfor embedding Standards Strategy &research www.hassellinclusion.com
- 30. e: jonathan@hassellinclusion.com t: @jonhassell w:www.hassellinclusion.com
Editor's Notes
- #24 So that ’ s a summary of our Phase 2 application. Thanks for you attention. And do you have any questions?
- #25 Here’s a summary of what we were able to achieve in our Phase One.
- #30 Strategy and research researching users needs from technology and how evolving technology directions will present challenges and opportunities to supporting those needs standards setting the right international standards BS8878 => ISO... embedding training consultancy support tools innovation innovation through inclusion inclusion solutions finding the hard/costly barriers for inclusion finding ways to create solutions for them licensing those solutions at low cost to the widest number of websites