The document discusses using social media as a fundraising tool for organizations. It provides tips on developing a social media plan, including identifying goals and objectives, selecting appropriate tools, implementing a strategy, ensuring proper oversight, and evaluating results. The document also outlines common stages in an organization's social media use, from initial reluctance to fully embracing social media. Tips are provided on developing policies, engaging stakeholders, and creating effective social media campaigns.
Navigating Regulatory Issues of Social Media in HealthcareRacepoint Global
Larry Weber of W2 Group, Marc Reisler and Michael Manthei of Holland & Knight and Joe Shields of Pfizer discuss the ways marketers in the health care industry can successfully navigate regulatory issues and maximize their online presence.
This webinar discussed topics that are top-of-mind for health care marketers, such as:
1 - What is the FDA's position on using social media to market FDA-regulated products?
2 - What privacy issues should marketers be aware of when using social media?
3 - Who has liability for social media content?
4 - Should pharmaceutical and medical device companies have a social networking policy?
Navigating Regulatory Issues of Social Media in HealthcareRacepoint Global
Larry Weber of W2 Group, Marc Reisler and Michael Manthei of Holland & Knight and Joe Shields of Pfizer discuss the ways marketers in the health care industry can successfully navigate regulatory issues and maximize their online presence.
This webinar discussed topics that are top-of-mind for health care marketers, such as:
1 - What is the FDA's position on using social media to market FDA-regulated products?
2 - What privacy issues should marketers be aware of when using social media?
3 - Who has liability for social media content?
4 - Should pharmaceutical and medical device companies have a social networking policy?
A worksheet that museums and other memory or cultural organizations can use to help them plan their Social Media communications strategey. This worksheet accompanied the "Being There: Museums and Social Media" presentation given by Rose Sherman to the Association of Midwest Museums and Minnesota Association of Museums conference in September 2009. #AMM09
Social media activation is a creative approach to how we bring experiences to our target audiences and bring our target audiences into our experiences. In today's digital age, marketers must move beyond the traditional approach and create a valuable, customized social media experience that will engage a brand's key constituents and build lasting relationships.
Larry Weber of W2 Group, Dennis Haugan of T-Mobile and Brian Babineau of Digital Influence Group discuss how effective social media activation can help marketers:
1 - Build a rich brand experience for target audiences
2 - Develop a fluid model for content distribution and sharing
3 - Create new opportunities for engagement through partnerships
4 - Sustain and enhance engagement over time
Using Social Media To Make Your Event SuccessfulRun2LIVE, Inc.
16 page report on developing a Social Media plan that will make your next event a success. The report discusses the stages of planning and goal setting and which social media tools to use.
Social Media for Education: Walk before you run - AMA Higher Educatione-storm international
Presentation delivered by William Gaultier, CEO of e-storm and Kendra Losee, Vice Chancellor of Marketing for National University System on develop a strategic social media plan based on research with students, senior management, competitors.
A true way to get more strategic about social media beyond the tactics.
e-storm has developed this strategic framework for ebates.com, sutter home, microsoft, pleo and many other organizations.
Enjoy! and let us know what you think?
Social Media Training for Academic organizationsStephen Dill
Social Media Training course outlines for Academic organizations and their administrators, faculty, and students in order to understand and leverage the self-publishing environment to the school\’s advantage.
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessDeirdre Walsh
This presentation showcases the steps needed to develop a successful social media strategy. It focuses on building a good process for listening and engaging with key stakeholders across the Social Web.
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...Sandra Fathi
Presentation at PR News Boot Camp in Washington DC on November 29th, 2012. How brands big and small use social media to reach millions, listening and engagement, tools of the trade, best practices and case studies, dos and dont's.
A worksheet that museums and other memory or cultural organizations can use to help them plan their Social Media communications strategey. This worksheet accompanied the "Being There: Museums and Social Media" presentation given by Rose Sherman to the Association of Midwest Museums and Minnesota Association of Museums conference in September 2009. #AMM09
Social media activation is a creative approach to how we bring experiences to our target audiences and bring our target audiences into our experiences. In today's digital age, marketers must move beyond the traditional approach and create a valuable, customized social media experience that will engage a brand's key constituents and build lasting relationships.
Larry Weber of W2 Group, Dennis Haugan of T-Mobile and Brian Babineau of Digital Influence Group discuss how effective social media activation can help marketers:
1 - Build a rich brand experience for target audiences
2 - Develop a fluid model for content distribution and sharing
3 - Create new opportunities for engagement through partnerships
4 - Sustain and enhance engagement over time
Using Social Media To Make Your Event SuccessfulRun2LIVE, Inc.
16 page report on developing a Social Media plan that will make your next event a success. The report discusses the stages of planning and goal setting and which social media tools to use.
Social Media for Education: Walk before you run - AMA Higher Educatione-storm international
Presentation delivered by William Gaultier, CEO of e-storm and Kendra Losee, Vice Chancellor of Marketing for National University System on develop a strategic social media plan based on research with students, senior management, competitors.
A true way to get more strategic about social media beyond the tactics.
e-storm has developed this strategic framework for ebates.com, sutter home, microsoft, pleo and many other organizations.
Enjoy! and let us know what you think?
Social Media Training for Academic organizationsStephen Dill
Social Media Training course outlines for Academic organizations and their administrators, faculty, and students in order to understand and leverage the self-publishing environment to the school\’s advantage.
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessDeirdre Walsh
This presentation showcases the steps needed to develop a successful social media strategy. It focuses on building a good process for listening and engaging with key stakeholders across the Social Web.
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...Sandra Fathi
Presentation at PR News Boot Camp in Washington DC on November 29th, 2012. How brands big and small use social media to reach millions, listening and engagement, tools of the trade, best practices and case studies, dos and dont's.
The use of social media as a communications and fundraising tool is becoming is now essential for charitable organizations, but does your nonprofit have a clear strategy for how social media can be used to raise funds? Learning ways to leverage social media for your cultivation and stewardship strategies will benefit the fundraising efforts in your organization.
In this training we will:
• Investigate strategies for your organization to raise money online.
• Learn how to steward current donors through social media channels.
• Identify and engage online organizational ambassadors who can connect your cause to new supporters.
Training Time
For the first time in history, there are four generations in philanthropy: Traditionalists, Baby Boomers, Gen X and Gen Y (Millenials)… and coming soon Gen Z. Although each generation is philanthropic, they have individual preferences for how they are engaged by nonprofits. This session will demonstrate how important it is to create lifetime givers by reaching out to the younger generations (under age 40) now as well as define the key characteristics of these four generations and their habits for charitable giving. Learn strategic entry points to successfully engage these younger generations in philanthropy, both as donors and in the multigenerational development office. Ultimately, today’s annual donors are tomorrow’s major donors; we need to cultivate them today.
Learning Objectives:
• Find out how and where to find and cultivate young philanthropists
• Identify myths and realities of multigenerational philanthropy
• Learn what your organization needs to be aware of to manage a multi-generational development office.
Presented in February 2015 for Denver Young Nonprofit Professionals Network
For the first time in history, there are four generations involved in philanthropy: Traditionalists, Baby Boomers, Gen X and Gen Y (Millenials). Although each generation is philanthropic, they have individual preferences for how they are engaged by nonprofits, including the use of social media. The use of social media is an important part of stewarding your next generation donors, but does your organization have a clear understanding and plan of how social media can be used to raise funds? Learning ways to leverage multi-channel communications (including social media) across generations for your cultivation and stewardship strategies will benefit the fundraising efforts in your organization.
This session will demonstrate how important it is to create lifetime givers by reaching out to the younger generations (under age 40) now as well as define the key characteristics of the four currents generations of philanthropists and their habits for charitable giving. Participants will learn strategic entry points to successfully engage across generations in philanthropy, both as donors and within the fundraising functions. Ultimately, we need to cultivate every generation for the mission sustainability.
Join BoardSource Senior Governance Consultant Emily Davis in a facilitated training to examine the critical elements of governing roles and responsibilities. Defining common language, expectations, and shared accountability around governance best practices will best serve McREL’s mission and future.
Matching McREL’s board members’ passion with the governance essentials will serve to create a strong individual board experience and establish long-term success and sustainability for the board as a whole. Participants will receive templates, checklists and related materials for implementation of knowledge shared during the training.
Learning Outcomes:
- Grasp foundational governing roles and responsibilities.
- Understand hats you wear as a board member and when to wear each one.
- Outline shared leadership activities between board and staff.
- Explore strategies for effective board recruitment and engagement
Board members play an essential role as fundraisers and ambassadors for the PS-S mission. As the biggest champions for the organization they are models for financial support – fostering confidence in other current and potential donors.
Experience how to leverage the board member ambassador role to effectively ensure financial and human resources for PS-S. There is much more to fundraising campaigns than “the ask.” In this session we will explore specific tools and strategies that go beyond an elevator pitch to support specific fundraising campaigns and efforts at PS-S.
The facilitated discussion will provide board and staff with information on:
• The role of the board in fundraising
• Specific tools for ensuring necessary financial and human resources
• Strategies for serving as an ambassador to raise funds
• Shared leadership responsibilities between board and staff
Board members play an essential role as fundraisers and ambassadors for the Swift Youth Foundation mission. As the biggest champions for the organization they are models for financial support – fostering confidence in other current and potential donors.
Experience how to leverage the board member ambassador role to effectively ensure financial and human resources for Swift Youth Foundation. There is much more to fundraising campaigns than “the ask.” In this session we will explore specific tools and strategies that go beyond the elevator pitch to support specific fundraising campaigns and efforts at Swift Youth Foundation.
The facilitated discussion will provide board and staff with information on:
• The role of the board in fundraising
• Specific tools for ensuring necessary financial and human resources
• Strategies for serving as an ambassador to raise funds
• Shared leadership responsibilities between board and staff
Board members play an essential role as fundraisers and ambassadors for their organizational missions. As the biggest champions for the organization, they are models for financial support — fostering confidence in other current and potential donors.
There is much more to fundraising campaigns than “the ask,” however. Join us to learn how to leverage the board member ambassador role to effectively ensure financial resources for your organization. In this session, we will explore specific tools and strategies that go beyond the elevator pitch and raise money.
The webinar will provide participants with information on:
• The fundraising process
• The role of the board in fundraising
• Strategies for serving as an ambassador to raise funds
• Shared leadership responsibilities between board and staff
What is social media? What is web 2.0? Why should I care and how is it going to impact my bottom line? Around every corner you turn these days we hear about social media, bloggers, social networking. The list goes on and on. EDA Consulting is hosting a low-cost webinar to show you just what these tools are, how you can use them, and how to connect them directly to fundraising and communications.
Using social media is just one tool for developing you fundraising and communications strategy. They are an entry point and can be used as part of a larger plan to help you achieve your funding goals. We will look at models such as Students for a Free Tibet and the Obama campaign as prime examples of how organizations can raise tens of thousands and even millions of dollars through social media. Just like that crazy thing called the internet, it looks as though social media is here to stay, so take a short time to learn more about it from the comfort of your own computer.
Emily Davis will facilitate the training, answer your questions, and help you to walk away with a clearer sense of what this whole social media concept is and how it can benefit you and your organization. For more details visit the EDA Consulting website. You will receive call in and log in instructions in your confirmation email and the day before the webinar.
One of the challenges in board governance is a strong and strategic recruitment process. How can you find the right board members? How many board members do you really need? What steps do you need to take to find the best board members for your organization? How can you design a process that will foster a more inclusive board culture?
Once you’ve recruited rock star board members learn tips, tricks and tools for engagement and effective communications. Engage in discussion about addressing conflict, effective and accountable meeting facilitation – all strategies to set your board apart from the rest and keep great board members serving your mission.
The Voices Carry Child Advocacy Center’s Board of Directors plays a critical role in nonprofit leadership. Investment in reviewing and refining best practices and innovative strategies will further increase engagement and effectiveness. During the board retreat, board members will discuss and explore:
• Foundational governance roles and responsibilities
• Shared leadership between board and staff
• The role of ambassadorship in ensuring necessary resources
• Recruitment and engagement strategies for success
• Meeting facilitation and committee structure for maximum efficacy
Participants will receive templates, checklists and related materials for implementation of knowledge shared during the retreat. This governance retreat provides a unique and important opportunity for board members’ professional development and investment in Voices Carry Child Advocacy Center’s mission.
Fundamentals of Passive and Active Sonar Technical Training Short Course SamplerJim Jenkins
This four-day course is designed for SONAR systems engineers, combat systems engineers, undersea warfare professionals, and managers who wish to enhance their understanding of passive and active SONAR or become familiar with the "big picture" if they work outside of either discipline. Each topic is presented by instructors with substantial experience at sea. Presentations are illustrated by worked numerical examples using simulated or experimental data describing actual undersea acoustic situations and geometries. Visualization of transmitted waveforms, target interactions, and detector responses is emphasized.
The power of YNPN is the network of individuals – current chapter members and leaders as well as the alumni. YNPN chapters are always transitioning and can learn a great deal from leveraging the knowledge, experiences, and legacy of alumnus in their community.
Join Emily Davis, chapter leader from YNPN Denver and YNPN San Diego, who will share her experiences and recommendations for alumni engagement. Learn from other chapters and offer successful strategies of engagement.
Most everyone has dipped their toe into the social media waters over the past few years, taking a peek at Facebook and Twitter to see what the buzz is all about. But we have learned that using social media tools isn't very difficult, however using them effectively,
particularly for social change, is challenging. Beth Kanter will lead
an interactive keynote the key principles for effective social media use that turns traditional organizations into cost-effective,far-reaching and effective Networked Nonprofits.
Chorus america social media step by stepDevon Smith
Chorus America 2011pre- conference seminar. Social Media Step by Step (for beginners). Creating a social media strategic plan, Facebook, Twitter, YouTube, Tools to monitor & measure social media.
Class 1 of the Parasol Community Collaboration's Summer Training Series, Hands-On Social Media.
This class covered what social media is, how to go about understanding it, and why and how to create a social media strategy for a nonprofit or business.
A presentation of survey results that Grant Thornton, LLP has done on Social Media plus a discussion on Social Analytics and improving Profitability using Social Media.
Similar to Social Media as a Fundraising Tool (20)
Critical components of nonprofit board governance are determining strategic direction and providing oversight. While strategic planning falls squarely within these responsibilities, is often dreaded and misunderstood by nonprofit boards. With the right process it can actually increase board engagement and even be (dare we say) fun. Your strategic plan is the roadmap for programmatic and financial sustainability; don't take shortcuts that can sabotage your efforts. Go beyond a basic work plan or one-day, self-led retreat and learn the most effective processes and practices for strategic planning success.
Whether you are veteran nonprofit board member or are joining a board as your first governance experience, the essential elements of board governance are critical for healthy leadership. Join nonprofit governance expert, Emily Davis, in a discussion about governance best practices including:
Governing roles and responsibilities.
Various “hats” board members wear and when to wear each one.
Clearer roles, expectations, and commitments of board and staff in organizational leadership.
Strategies for effective recruitment and retention of boards.
Enhancing accountability among board leadership for sustainability.
Matching the passion for a mission with governance essentials will serve you as an individual board member and create engagement within the board.
Nonprofit Governance Practices and Structures that Work: Shared Leadership, O...Emily Davis Consulting
Presented for Nonprofit Day Conference 2019 (Colorado Springs)
During this session, dive deeper into the practices of high performing boards such as constructive partnership, effective committee and organizational structure, and tips for meeting facilitation. Identify specific ways to sharpen the governance tools in your toolbox to make board work more intentional and rewarding.
Your nonprofit Board of Directors plays a critical role in nonprofit leadership and sustainability. Investment in reviewing and refining best practices and innovative strategies will further increase engagement and effectiveness, therefore better serving the organization’s mission. During the board training, board members will discuss and explore:
• Foundational governance roles and responsibilities
• Shared leadership between board and staff
• The role of the board in ensuring necessary financial and human resources (e.g. fundraising and chief executive oversight and support)
• Organizational and board lifecycles
Participants will receive templates, checklists, and resources for implementation following the training. Governance trainings provide a unique and important opportunity for board members’ professional development and investment in the organizational mission.
The array of foundations can be distilled into two categories – operational and grantmaking foundations. Grantmaking foundations, whether private or community, have unique demands on their missions and their boards. Healthy and intentional governance leadership at foundations, like any nonprofit organization, is essential for successful service to the mission.
Whether you are part of a family foundation, a corporate foundation, or your local community foundation, join this webinar to take a closer look at governance essentials for grantmaking foundation boards and learn how to set the board up for success. We will explore key findings from Leading With Intent, BoardSource’s governance index, to identify trends in foundations’ board performance and impact. Combining current trends with established best practices in governance, learn what is needed for your board to thrive.
Whether you are interested in joining a board, you are a first-time board member, or are a veteran board member, ensuring necessary financial resources for nonprofits is critical. There is so much more to the “F” word (fundraising) than asking for money. Join in this online conversation to learn about:
• The role of fundraising in governance excellence
• Board and staff roles in securing revenue
• Strategies for board ambassadors to serve the organization’s mission
• Fundraising policies and practices
Presented as part of the Adobe corporate responsibility program
A critical component of board governance is overseeing the organization and determining its strategic direction. Strategic planning is more than a work plan for the organization. Learn how organizations can benefit from the strategic planning process itself, how to identify the right facilitator, and specific tools for implementation and accountability.
Board members play a critical role in ensuring necessary resources – both human and financial – for any organization, however breaking down exactly what that means is often a mystery. Experience how to leverage the board ambassador role for ensuring financial resources and healthy processes for recruiting and engaging current and prospective board members.
The facilitated discussion will provide board and staff with information on:
• Nonprofit governance roles and responsibilities
• Shared leadership roles between board and staff
• The comparison between corporate and not-for-profit boards
• Strategies for serving as an ambassador to raise funds
• Specific tools for a strong board building cycle
Join this interactive session for the HomeAid Colorado board on best practices and strategies for strengthening current practices and setting the board and the mission up for success.
Understanding shared governance responsibilities of a nonprofit board and executive director can be a tricky balance. The executive director serves as the liaison between the board and staff and the board sets organizational direction, provides oversight, and ensures necessary resources. Dive further into the board’s role and relationship with the executive director to find a successful partnership including:
• Guidelines for and examples of sharing leadership
• Board’s role in supporting and evaluating the executive director
• Keys to a strong board chair and executive director working relationship
Board members play an essential role as fundraisers and ambassadors for their organizational missions. As the biggest champions for the organization, they are models for financial support — fostering confidence in other current and potential donors.
There is much more to fundraising campaigns than “the ask,” however. Join BoardSource to learn how to leverage the board member ambassador role to effectively ensure financial resources for your organization. In this session, we will explore specific tools and strategies that go beyond the elevator pitch and raise money.
The webinar will provide participants with information on
the fundraising process
the role of the board in fundraising
strategies for serving as an ambassador to raise funds
shared leadership responsibilities between board and staff
Serving on a board of directors is a critical element of nonprofit leadership, however most board members do not know how to best fulfill their roles and organizational expectations. Leveraging best practices and innovative strategies can create and support an engaged, effective board. Join us for a discussion on governance best practices that will help you better:
• Grasp governing roles and responsibilities.
• Understand hats you wear as a board member.
• Understand board and committee structures.
• Manage effective meetings and communications.
• Outline recruitment and retention efforts.
Attendees will receive templates, checklists and related materials for implementation of knowledge shared during the workshop. Join in the discussion to learn how to best serve the organizational mission and board expectations.
One of the challenges in board governance is strong recruitment. Join us for this session to learn tips, tricks, and tools for recruiting new board members.
Networking can be an invaluable tool for you personally and for the organization in which you are involved. Capturing the skills needed to engage in effective networking makes all the difference in both gaining desired outcomes while ensuring an enjoyable experience. Join this session to learn about active listening skills, engaging follow up strategies, and concrete places and ways to become a crucial connector.
The use of digital media as a communications and fundraising tool is has become essential for nonprofit organization, but does your organization have a clear understanding and plan of the role online communications plays in raising funds? Learning ways to leverage multichannel communications for your cultivation and stewardship strategies will benefit your bottom line and better serve your mission.
• Understand the strategic role online communications plays in fund development. Investigate options for using digital media as a fundraising tool.
• Learn the role of social media in the fundraising process.
Develop online engagement strategies for organizational staff, board members, volunteers and current donors.
Board members play an essential role as fundraisers and ambassadors for the FCMOD mission. As the biggest champions for the organization they are models for financial support – fostering confidence in other current and potential donors.
Experience how to leverage the board member ambassador role to effectively ensure financial and human resources for FCMOD. There is much more to fundraising campaigns than “the ask.” In this session we will explore specific tools and strategies that go beyond the elevator pitch to support specific fundraising campaigns and efforts at FCMOD.
The facilitated discussion will provide board and staff with information on:
• The role of the board in fundraising
• Specific tools for ensuring necessary financial and human resources
• Strategies for serving as an ambassador to raise funds
• Shared leadership responsibilities between board and staff
Presented for Volunteers for Outdoor Colorado
For the first time in history, there are four generations in philanthropy: Traditionalists, Baby Boomers, Gen X and Gen Y (Millenials)… and coming soon Gen Z! Although each generation is philanthropic, they have individual preferences for how they are engaged by nonprofits. This session will uncover ways to create lifetime givers by reaching out to the younger generations (under age 40) now as well as define the key characteristics of the four currents generations and their habits for charitable giving. VOC board members will learn strategic entry points to successfully engage these younger generations in philanthropy, both as donors and in the multigenerational development office. Ultimately, today’s annual donors are tomorrow’s major donors; cultivate them today.
Learning Objectives:
• Find out how and where to find and cultivate young philanthropists
• Identify myths and realities of multigenerational philanthropy
• Learn what VOC needs to be aware of to manage a multi-generational development office.
Participants will receive templates, checklists and related materials for implementation of knowledge shared during the session.
Robert’s Rules of Order. Shared leadership. Rotating roles. Consent agendas. Mission moments. What are the best ways to run more democratic meetings? Spending your and your board’s time reporting out for hours and learning parliamentary procedures is no way to spend a rewarding and engaging meeting. Attend this session and learn about the tips, tricks, and tools for facilitating effective board meetings that will help board members actually look forward to attending!
This fundraising webinar will help you feel more at ease with this daunting duty by discussion topics such as:
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- the staff's role in fundraising
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• Various “hats” board members’ wear and when to wear each one.
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• Strategies for effective recruitment and retention of board members.
Matching the board members’ passion with the governance essentials will serve to create a strong individual board experience and establish long-term success and sustainability for the board as a whole.
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Social Media as a Fundraising Tool
1. Social Media as a
Fundraising Tool
Emily Davis, MNM
EDA Consulting LLC
www.edaconsulting.org
2. The Power of Social Media
edaconsulting.org Social Media as a Fundraising Tool
3. What are your fears?
edaconsulting.org Social Media as a Fundraising Tool
4. • Recruitment,
cultivation,
STEWARDSHIP
• Build relationships
• Tell your story
• Bring people into your
organization
• Transparency
• Get feedback
• Cost effective & green
• Quick & easy!
edaconsulting.org Social Media as a Fundraising Tool
5. Cons to Using Social Media
• Loss of control
• Time investment (training,
maintenance )
• New communication structure
• Ideas and opinions that are
shared may change over time
• Getting staff/board investment
in new technology
• Transparency
edaconsulting.org Social Media as a Fundraising Tool
7. Crawl
Characteristics Areas of Improvement First Steps
Not using social media Need basic marketing 1. Develop
consistently plan (i.e. branding, print communications
materials, online strategy (audience,
Resistant to change outreach, etc.) goals & objectives,
etc.)
Struggle with control Leadership-driven
change in culture to 1. Listen & develop online
adopt online presences
engagement
1. Leadership initiated
discussion about
engagement
edaconsulting.org Social Media as a Fundraising Tool
8. Walk
Characteristics Areas of Improvement First Steps
Using 1 or more Learn & use best practices 1. Low-risk pilot program
social media to demonstrate ROI
platforms, but not Focus on 1 – 2 social
consistently media platforms 1. Build implementation
capacity internally
Online presence Need to link to campaign,
connected to program(s), objective(s) 1. Create/revise social
marketing goals media policy
Need to link goals,
objectives, and activities 1. Integrate and
document
Need to identify audiences measurement data
Collect data for
measurement
edaconsulting.org Social Media as a Fundraising Tool
9. Run
Characteristics Areas of First Steps
Improvement
Strategic use of multiple Need more 1. Social media staff
social media tools sophisticated trains & coaches other
measurement tools org staff
Part time of full time staff
for digital communications Find ways to increase 1. Research more
more involvement sophisticated
Board using social media from staff across the measurement data,
in governance organization tools, and processes
Social media usage 1. Evaluate, revise
integrated throughout org strategies
Has developed 1. Share success stories
relationships & with other orgs
technology integration
edaconsulting.org Social Media as a Fundraising Tool
10. Fly
Characteristics
Embracing culture of learning
Use social media data to help the leadership guide decisions
Demonstrate clear and compelling results
Networked with other organizations showing similar success
Internalized social media communication best practices including:
Strategy
Implementation
Integration
Evaluation
edaconsulting.org Social Media as a Fundraising Tool
11. What do you need for great
social media work?
• A plan linking efforts to • Culture that embraces
programs & mission social media
• Selected, targeted • Willingness to listen,
social media platforms learn, & adapt
• Skills & commitment to • Measurement & eval
using social media strategies
• Organizational • Ability to take small
investment steps to build from
edaconsulting.org Social Media as a Fundraising Tool
12. Ten Tips for Using Social Media
edaconsulting.org Social Media as a Fundraising Tool
13. Ten Tips for Using Social Media
edaconsulting.org Social Media as a Fundraising Tool
14. Purpose
Goals & Objectives
Tools & Implementation
Engagement
Insurance
Measurement
Elements of a social media plan
edaconsulting.org Social Media as a Fundraising Tool
15. Why Plan?
• Map for activities
• Explain why you are using social media
• Measurement
• Clear guidelines, expectations
• Other?
edaconsulting.org Social Media as a Fundraising Tool
16. Identify Purpose(s)
Learn more about social media
Reach a different demographic
Connect more with a current
demographic
Access other research or
resources
Promote
brand/event/idea/product
Communicate
Share your story
Other?
edaconsulting.org Social Media as a Fundraising Tool
17. Goal and Objectives
Increase website traffic
Sell more product
Share ideas
Learn about resources in
your field
Promote an event or idea
Develop your brand
Test ideas
Other?
edaconsulting.org Social Media as a Fundraising Tool
18. Tools and Implementation
• Blog • Facebook
– How often will you blog? – Profile/Group/Page
– What will you blog about? – Who will manage?
– Who will blog? – Facebook Ads?
• Twitter – Will you link to Twitter?
– How often will you tweet? Ping?
– What will you tweet • LinkedIn
about? – Group and subgroups?
– How will you track? – Who will you invite to join?
– Who will you follow? – Who will be admins?
– Who will tweet? – How often will you post?
edaconsulting.org Social Media as a Fundraising Tool
19. Implementation
Who will manage your social
media?
Who will contribute to your social
media?
Board members
Staff members
Volunteers
Stakeholders
Way to tell your organization’s
story
Ask questions
Solicit dialogue
edaconsulting.org Social Media as a Fundraising Tool
20. Some Insurance
Keep it simple, but include:
Purpose of the social media
tool or online sharing
Who can use the online tools
What is your org’s purpose in
using these tools
Examples of information that
should be shared
User guidelines
Consequences for violation(s)
Reconfirm commitment to
mission
edaconsulting.org Social Media as a Fundraising Tool
21. Evaluation Examples
Record website hits
Track with Bit.ly or tinyurl
Use hashtags to track posts
Are you listed? (Twibes)
Facebook Ads
Feedburner/ Feedblitz
Record/note how many people:
Become a fan/ Join a group
Send links
Recruit other friends
Promote on their profile,
blog, website
Cost: Care2 ROI calculator
edaconsulting.org Social Media as a Fundraising Tool
22. There is NO judgment about where your organization
falls on the spectrum. Social media is a process!
Social media is as much art as it is science.
Social media is always evolving – emerging technology
is always changing as is our learning.
Ten Tips to Using Social Media are a foundation for
any social media.
edaconsulting.org Social Media as a Fundraising Tool
23. Please Don’t
• Be inauthentic
• ONLY ask for money
• Speak at your followers
• Ignore stakeholder input
• Make it hard to participate
• Stray or ignore your plan
edaconsulting.org Social Media as a Fundraising Tool
24. Blogging, Twitter,
FACEBOOK & Linkedin
edaconsulting.org Social Media as a Fundraising Tool
25. Why is a blog useful?
• Face & voice to campaigns
• Share org news
• Build community
• Tell your story
• Personal connection
• Deepen relationships
• Share opinions & personalize work
• Organizational history online
• Internal, organizational
communications
• Dynamic content
edaconsulting.org Social Media as a Fundraising Tool
26. Blogging Stats for Fundraisers
• 12 million Americans • Online 6% more than
blog average Internet user
• Over half of Americans • Incomes greater than
read blogs $75,000
• 11% more likely to • 55% more visitors
purchase online then • 97% more links to
the average Internet website – drives traffic
user & SEO
• Make more purchases
online
edaconsulting.org Social Media as a Fundraising Tool
27. Blog Best Practices
• Plan and be consistent
• Two-way
communication
• Everyone participates
• Network within the
blogging community
• Let go of some control
• Promote your blog
• Cross communicate
edaconsulting.org Social Media as a Fundraising Tool
28. Sample Blog Topics
• Organizational announcements
• Program and organizational successes
• News and resources related to organizational
mission – ask permission!
• Volunteer/board/client spotlights
• Videos and interviews
• Call for support – donations, volunteers, board
recruitment
• Guest opinions
edaconsulting.org Social Media as a Fundraising Tool
29. What is Twitter?
• Microblogging
• Real time access to info
• Succinct communication
(140 characters)
• Branding
• Marketing & outreach
• Education
• Online community
• Donor engagement
edaconsulting.org Social Media as a Fundraising Tool
30. Why Use Twitter?
• 4 billion tweets in first • Access new audiences
quarter of 2010 • Ask and listen to what
• Viral recs people are talking about
• Build a network easily • Get advice
• Recruit people Share • Learn from others
links & ideas quickly • Promote your website
other partner website and
• Low-cost knowledge
• Provide information • Hone your messaging for
across networks programs and fundraising
• Education
edaconsulting.org Social Media as a Fundraising Tool
31. Creating Content
• Ask questions of yourself
• Watch what others post about
• Ask people what they are
interested in
• Follow topics
• Retweet!
• Blog posts
• Website content
• Pictures
edaconsulting.org Social Media as a Fundraising Tool
32. Twitter To Dos
• Tweet 5 – 20 times per day (includes RTs)
• Identify hashtags
• Thank those who follow you thru DM
• Search for people to follow
• Choose a social media dashboard tool
• Share info with people beyond your inner circle
• Explore lists
• Paper.li
edaconsulting.org Social Media as a Fundraising Tool
33. Tweetraising
• Twestival: Raised
$250,000 for charity:
water (2009)
• Tweetsgiving: $11,000 in
48 hours
• Twollars
• Tweet4Good
• Challenges
• Matching gifts
edaconsulting.org Social Media as a Fundraising Tool
35. Facebook Pages
• Fans instead of Friends • Content shows up in
• Page = Business profile fans’ walls
• Share – badges, thru • Recommended for
profile wall businesses, npos,
• Applications (i.e. celebrities, brands
Twitter) • Purchase ads for
• Event creation promotion
• Become a fan of other
pages
edaconsulting.org Social Media as a Fundraising Tool
36. Facebook Cause
• 46% increase in online
giving between 2008 &
2009
• Nonprofits have raised
$26 million using • Specific calls to action
Causes • Project-based
• Causes can now publish campaigns
to news feeds • Peer-to-peer
• Portal to your website fundraising (birthdays)
edaconsulting.org Social Media as a Fundraising Tool
37. Facebook Cause
• 2.3 million monthly users How to…
• Nonprofits have raised •http://www.youtube.com/
$30 million using Causes watch?v=GmLwBNEqmcg
• Specific calls to action •http://www.fundraising12
• Project-based campaigns 3.org/article/starting-
• Peer-to-peer fundraising cause-facebook
• Share stories & track
success
• Portal to your website
edaconsulting.org Social Media as a Fundraising Tool
39. Why Use LinkedIn?
• Groups provide • Provide information
resources (give and across networks
receive) • Education
• Learn from others • Access new audiences
• Build a network easily • Ask and listen to what
• Recruit people people are talking about
• Promote your mission
• Share links & ideas
• Hone your messaging
quickly
• Low-cost/ FREE!
edaconsulting.org Social Media as a Fundraising Tool
40. LinkedIn Groups
• Similar to Facebook
• Create subgroups
• Create discussion
topics
• Share news links
• Ask questions
• Share organizational
news
edaconsulting.org Social Media as a Fundraising Tool
41. Understanding Social Networks
“Organizations don’t have to create… social
networks; they exist all around us in a
variety of forms. Networked Nonprofits
strengthen and expand these networks by
building relationships within them to
engage and activate them for their
organizations’ efforts. Networked
Nonprofits also know how to identify,
reach, and cultivate the influencers in
their social networks, which is the key to
growing very big quickly and
inexpensively.” (Fine and Kanter, 2010)
edaconsulting.org Social Media as a Fundraising Tool
43. Print Resources
• Fundraising and the Next
Generation
• The Networked Nonprofit
• I’m on Facebook, Now What?
• I’m on LinkedIn, Now What?
• Mobilizing Youth 2.0
• The Complete Facebook Guide
for Small Nonprofits
• Twitter Jump Start: The
Complete Guide for Small
Nonprofits
edaconsulting.org Social Media as a Fundraising Tool
44. Online Resources
• Socialbrite.com
• IdealWare
• Mashable.com
• Nonprofit Technology Network (NTEN)
• Alltop Nonprofit
• Beth Kanter: http://beth.typepad.com/
• Social Media Plan Outline:
www.ideaencore.com
• www.delicious.com/coloradononprofithelpdesk
• A. Fine Blog
• frogloop
edaconsulting.org Social Media as a Fundraising Tool
45. Thank You!
Emily Davis, MNM
EDA Consulting LLC
(720) 515-0581
emily@edaconsulting.org
www.edaconsulting.org
www.edaconsulting.org/blog
s
www.Facebook.com/edanpo
consulting
Twitter: @edaconsulting
edaconsulting.org Social Media as a Fundraising Tool
Editor's Notes
Introductions Your name and role/title Experience with social media What brings you to this training? What is one burning question you want answered? Question 1: What are your fears? That ’s for the younger generations. I don ’t have time to learn. It ’s too complicated. I’m not tech savvy. Not sure what to DO with it. Our current strategies work just fine. We don ’t know how to use “it.” I ’m worried about my privacy. I use some social media and it won ’t work. Question 2: What are benefits to using social media? Donor recruitment, cultivation, & STEWARDSHIP Build relationships Viral recommendations Leverage networks Get feedback Cost effective & green Communicate your cause: Tell your story Bring people to the inner circle Transparency Test ideas It’s where the next gen IS! Question 3: What are drawback to using social media? Loss of control Time investment New communication structure Engagement – internal & external Transparency 6/19/12 www.edaconsulting.org EDA Consulting LLC
That ’s for the younger generations. I don ’t have time to learn. It ’s too complicated. I’m not tech savvy. Not sure what to DO with it. Our current strategies work just fine. We don ’t know how to use “it.” I ’m worried about my privacy. I use some social media and it won ’t work. What are some comments you ’ve heard about social media, particularly as it relates to using social media? Lisa Parker from the Lawrence Welk Family Foundation just shared in a session how her mom, Shirley Fredricks, was on Facebook before she was…Shirley actually encouraged Lisa to start using it. DON ’T MAKE ASSUMPTIONS! My mom was watching MTV and playing Nintendo before I ever was. The whole point to social media is that it is EASY and ACCESSIBLE…young people who use it need/want something that is quick and simple. Maybe the current strategies work, but they will be outdated pretty quickly as technology continue to evolve. Social media is here and it will continuing growing and evolving so it make sense to learn about it and use it now. EDA Consulting
EDA Consulting LLC 6/19/12 www.edaconsulting.org
The new technology and information is going to happen whether you are a part of it or not. It ’s important that you consider this as a tool. Learning how to use technology now will help as it continue to develop and advance…the longer you wait the harder it will get. There are ways to protect information, but having so much access is a risk. If you think your personal information isn ’t already out there you are wrong. Just be smart about managing the information. Maintenance EDA Consulting
Social media is like an organizational life cycle You adjust to the different stages related to your capacity, to different tools and resource This is a spectrum – where do you find yourself in that spectrum? Know where you are so you can know where to go. 6/19/12 www.edaconsulting.org EDA Consulting LLC
EDA Consulting LLC 6/19/12 www.edaconsulting.org
Plan that links online communications to programs/mission. Select, targeted social media platforms . Skills and commitment to using social media. Organizational investment in the power of social media. Organizational culture that is open to networking. Willingness to listen, learn and adapt to advance organization’s brand online. Measurement and evaluation strategies. Ability to take small steps that will build on themselves. 6/19/12 www.edaconsulting.org EDA Consulting LLC
EDA Consulting
It is important to have some insurance when it comes to social media. Very infrequently have I seen posts, comments, etc. that are inappropriate for the platform, but you want to be prepared. Be sure to outline the purpose of your social media tools, how to use the tools, what is acceptable, and what will not be tolerated including spam. Always reserve the right to ask someone not to participate or block them from posting. A good example is a nonprofit network I consult for - it is not appropriate to post information that is related to real estate on a nonprofit-focused network. Be sure to have action steps clearly outlined in your policy when someone has violated that policy. EDA Consulting
Cost – Care2 determined that its per-friend acquisition cost on MySpace was $12.27 Rinse and repeat EDA Consulting
EDA Consulting LLC 6/19/12 www.edaconsulting.org
EDA Consulting LLC 6/19/12 www.edaconsulting.org
EDA Consulting
I like blogging better than e-newsletters… Some people use them for their main websites – can make it as simple or sophisticated as you like. Start with an internal blog before starting one that you share with your donors. Readers are able to comment and share information Use resources like Feed Burner, Feed Blitz and Google analytics Some groups and campaigns can provide a platform where supporters can operate their own blogs through that org or campaign (Obama is a good example of this) EDA Consulting
From Mobilizing Generation 2.0 (Ben Rigby, 2008) EDA Consulting
Every time you post a comment on another blog it links back to yours. I am a guest blogger for NP2020, NCNA, BlogHer and others…helps to promote my cause and my knowledge. Blogging makes your org more transparent and responsive….new structure! EDA Consulting
10/12/11 EDA Consulting Social Media Training Series Nonprofit Cultivation Center
It was created in March 2006 by Jack Dorsey and launched that July. The service rapidly gained worldwide popularity, with over 300 million users as of 2011, [6] generating over 300 million tweets and handling over 1.6 billion search queries per day. [3][8][9] It has been described as "the SMS of the Internet." [10] EDA Consulting
EDA Consulting
What are you focusing on? What are you doing right now? EDA Consulting
Twitter isn’t the point, it’s about relationships and people give to people Build your community of supporters first Be clear about your funding request and its impact Be enthusiastic to create viral recommendations Who is behind the scenes to bring donors in and take them to the next level? Recognition? One-on-one interactions still count – be sure to meet with people one on one Don’t over ask and over plan – know that your message could go viral and will be in the hands of others Recognize your donors and volunteers online Provide online status reports Provide relationships into the future… don’t let your message and fund raising end after your Twitter campaign Evaluate and revise for next campaign EDA Consulting
A great way to send information to your supporters that will show in their profile wall without overwhelming their inboxes. EDA Consulting
People are more likely to donate to a project rather than just general operating Causes are not just for raising money, but as a portal to direct them to your website. In 2009, the vast majority of nonprofits were not really using Causes Why are you on Causes? What do you want to accomplish? Causes are based on people reaching out to their own networks to help advocate, build awareness and raise money for your organization – you’ve got to keep those people engaged by adding value and making specific calls to action EDA Consulting
People are more likely to donate to a project rather than just general operating Causes are not just for raising money, but as a portal to direct them to your website. In 2009, the vast majority of nonprofits were not really using Causes Why are you on Causes? What do you want to accomplish? Causes are based on people reaching out to their own networks to help advocate, build awareness and raise money for your organization – you’ve got to keep those people engaged by adding value and making specific calls to action EDA Consulting
EDA Consulting
EDA Consulting
EDA Consulting
Use strategy to build from where you are. EDA Consulting
Reeves Fdn: Just by having one manager post 2 – 3 times per week, their page visits went up 60% and their unique visitors increased by 26% Livestrong: Twitter is their number ONE referring site Sierra Club: Give hints and tips, answer your questions, inside scoop on news and politics, expert blogs EDA Consulting LLC 2012 8/9/12 Nonprofit Social Media Training Series
EDA Consulting LLC 2012 8/9/12 Nonprofit Social Media Training Series
EDA Consulting LLC 2012 8/9/12 Nonprofit Social Media Training Series