Q magazine targets readers aged 16 to 55, focusing on the 30-year-old demographic. The formal fonts and organized layout appeal to older readers. The cover follows design principles like placing the masthead in the primary optical area and featuring the main article. The large red masthead in a distinctive house style has appeared on every Q magazine issue. The cover portrait of Florence focuses closely on her emotive face to entice readers about her featured article and implied message that she is "a woman on the edge." In conclusion, Q magazine differs from Kerrang! in its older, calmer design targeting a broader audience versus Kerrang!'s younger rock fans.