1. Adam Cunliffe
Market Research
I have conducted a questionnaire that is has been handed out to a group of randomly selected
people of all ages and genders. I have done this for market research for a magazine that I am going
to create. The results are going to help me to decide what genre and age group and target audience
to chose, how to lay out my magazine and also what types of things that I can include on the cover
and inside.
Gender?
30% male
female
70%
This graphs shows that the majority of the people that i have asked were males and this will be a
significant factor when thinking about the target audience of my magazine because this means that
men will be more likely to read an enjoy a magazine that i produce. With this I can specifically
choose to include things that males will enjoy and choose not to make the focal colour pink which is
associated with the female gender.
Age?
20% 11 to 16
40% 17 to 25
26 to 35
36 to 45
40%
45 plus
From this graph we see that most of the people that i have surveyed were in the age of 17 to 25 year
old. This shows that the demographic of the people that i surveyed are a younger people because
80% of the people are under 35 this shows that my magazine should be aimed at mainly the younger
generation aimed at mainly people aged 25. From this I can choose what to include in my magazine
and choose the articles that will fit the age range that I am aiming at and not write articles about
bands that are not current at the moment like ‘The Rolling Stones’.

2. Adam Cunliffe
Genre?
10% 10%
Pop
10% Rock
Indie
10%
Dance
40%
Metal
20% Other
This shows that o the people that I have asked to answerer my questionnaire that most of the
people seem to enjoy the genre of rock and indie more. I think that this is to the fact that the
majority of people that I asked were of the make genre. This can give me a clue as to what genre I
should choose to make my magazine, because even though the majority chose rock it doesn’t mean
that there was a wide verity of choice this can lead me to going towards a more wide based
audience and choosing to aim my magazine at the masses and include a small portion of each genre.
Price?
10% 10%
£1 to £2
20% 20% £2 to £3
£3 to £4
£4 to £5
£ 5 plus
40%
The magazine that I will create is going to be around the £3 - £4 region because the majority of the
people that I said are willing to pay that. This also appeals to the people willing to pay more because
they will think this is cheap. With the price that will be charged for the magazine it lets me to be able
to get the quality needed to make the magazine a success with advertising and better quality photos
and even the paper it is printed on.

3. Adam Cunliffe
Do You Read Music Magazine?
40%
Yes
No
60%
As I can see most of the people that answered my survey do already read music magazine however
they all said that if there was an affordable magazine that they could relate to and was interesting to
them that they would go out and buy it at leadt once just to see what it is like. This is where I can
catch peoples attention with the first issue making sure that people notice it and that I can bee seen
and bought so that people can get hooked.
What Attracts You To A Magazine?
10%
Picture
50% Colour
40% Offers
From the people who answered it is clear to see that most people look at the main image and the
colour to make up there minds about whether or not that they but the magazine this means with a
good main picture of the main article and colour that stand out against the background I can catch
the peoples eyes so that they can become the first people to become attracted to my magazine and
makes them want to get it all the time to read.
To conclude the questionnaire is telling me that I should aim my magazine at the male gender and
also males mainly. This is going to be the bigger demographic for my magazine so i should be more
of a success. The majorty of people chose rock so i am going to base my magazine around this but it

4. Adam Cunliffe
will have aspects of all the genres included. The price pint is going to be cheap so it can be hit by my
target audience. And i am goint to make the main image and cover the focal point of this.