1. Daniella Johnston
Questionnaire
1. Gender?
Male Female
2. Which age category do you fit into?
16 or under 17 – 30 30 and above
3. Current employment status?
Employed Unemployed Student/In education
4. What is your favourite genre of music?
Pop RnB Rock Indie Dance Other
5. Do you regularly watch music videos?
Yes No
6. What attracts you most to a music video?
Storyline Characters Lyrics/song Location Editing
Live performances Other
7. How do you watch music videos?
Television YouTube Vevo Fan Sites Mobile
Social Networking Other
8. Do you think it is important for the artist to appear in the video?
Yes No

2. Daniella Johnston
9. What is your favourite music video and why?
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10. Do you feel most music videos have a concept behind them? (creating a mood or feeling to be
evoked in the experience of viewing)
Yes No
11. Do you feel most music videos have a narrative? (a story behind them or a sequence of
events)
Yes No
12. Do you feel most music videos use a performance style, where artists are often singing in
concert to fans?
Yes No
13. Out of the different types of video mentioned above, which would you say is the most
important/effective in a music video?
Conceptual Narrative Performance Combination of all 3
14. Below is a shot taken from a recent music video.
a) Name the song
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b) Tell us where you saw it first
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