This document discusses different types of magazine mastheads including acronyms, connotative names, compound words, and phrases. It provides examples such as NME, Kerrang, Q magazine, and Rolling Stone. For each example, it analyzes the meaning and relevance of the name as well as the graphology used in the masthead design, discussing elements like font, color scheme, and layout. The masthead names and designs are meant to represent the magazine's genre of music and target audience clearly and memorably.

1. MARY MEDRANA

2. TYPES OF NAME
ACRONYM
CONNOTATIVE
COMPOUND
PHRASE
NME
VIBE
INDIE-PENDENT
ROLLING STONE
Q
EDGE!
INDIE-VIDUAL
SMASH HITS
BMG
KERRANG
TOP OF THE POPS
CCM
RHYTHM
THE BIG
TAKEOVER
HM
BASE
SOUND ON
SOUND
M
SPIN
CROSS RHYTHMS
RSQ
BLITZ

3. MASTHEADS

4. ACRONYM
GRAPHOLOGY
 This acronym masthead is

short for ‘New Musical
Express’ because that is what
the magazine provides the
reader (new music). It is
shortened which makes it
effective as it is easily more
recognisable as it is catchy
and easy to remember.
Another effective aspect is
that it can easily fit into the
front page instead of the use
of a phrase.
The graphology of this masthead
is in red, white and black. This
colour scheme is used in all the
front covers so that it is even more
recognisable to its audience. The
red connotates power which
suggests that the magazine is
dominant than others. The colour
red is also a primary colour and is
suitable for both genders which
foreshadows the magazine’s
audience. The black and white
outlining helps the masthead to
dominate the front cover and
makes it stand out from a busy
page.

5. PHRASE
 This phrase emphasizes the
genre of music in which the
magazine implies to its audience
as the noun ‘pops’ is used.
Furthermore, the phrase rhymes
and it helps to portray the type
of audience that the magazine is
aimed towards which are the
younger generation as the
rhyme is fun and catchy. The
noun ‘Top’ suggests that this
particular magazine is dominant
than the other pop magazines
sold.
GRAPHOLOGY

The masthead is written in a fun quirky
font which reflects to the magazines
audience which are young girls. This
helps to capture their attention and
purchase the magazine. There are stars
included in the graphology which again,
is eye-catching which persuades the
reader to buy the magazine. The stars
could also foreshadow the genre of the
magazine. The background of the
masthead here is blue although not all of
TOTP’s mastheads use that colour. They
normally use other primary, bright
colours such as yellows and pinks which
are girly and eye-catching.

6. CONNOTATIVE
GRAPHOLOGY
 The connotative name of the
 The graphology here is
magazine ‘kerrang’ was
named after an
onomatopoeia for a chord
played on an electric guitar.
This relates to the genre of
the magazine which is rock as
the specific instrument is
used in rock quite often. This
is unique which will make it
stand out to rock music lovers
and will make them want to
buy the magazine.
written in a black which
connotates darkness, danger
and death which could link to
the ideology of the
magazine’s genre and
audience. The font appears to
be cracked which relates to
rock music’s violent
stereotype. The exclamation
mark included foreshadows
screaming and shouting
which has relation to
Kerrang’s audience.

7. ACRONYM
GRAPHOLOGY
 The acronym was originally
 The graphology used here is
names ‘Cue’ although was
shortened because it could
have been mistaken for a
snooker magazine. It was
called cue because it referred
to cueing a record, ready to
play. This shortened acronym
is short and simple but in
contrast is effective as it can
easily be recognisable.
simple which makes it easy to
remember. The colour scheme
used is red and white where the
red can have connotations of
domination suggesting it is a
high quality music magazine.
The white font stands out from
the red background and the font
is simple with a swipe on the Q
suggesting the magazine is
sophisticated therefore the
audience can receive
trustworthy content.

8. PHRASE
GRAPHOLOGY
 the phrase ‘rolling stone’ came
 The graphology used in the
from a muddy waters song
which relates to the genre of
music in which the magazine
provides. The phrase also gives
an impression that the magazine
does not only include new music,
but also old songs in which the
magazine is trying to bring back
to the current generation of
audience. This aspect came to
mind as the verb ‘rolling’ could
suggest music changing or
carrying on over time.
rolling stone masthead is
effective as the font used is old
schooled suggesting the
magazine’s long lasting, popular
history. This could entice the
reader to purchase the magazine
as they will identify the
magazine’s long lasting success.
The colour scheme used is red
with a black shadowing effect.
These two colours seem to
appear in most music magazines
suggests they’re all in
competition of dominance.