Liz Ngonzi presented on leveraging emerging technologies to make events more manageable. She discussed event management processes and tools like Super Planner App and VenuesOnline.com that help with tasks like venue selection, catering, and AV needs. Ngonzi also reviewed how to market events through various online and mobile channels and the pros and cons of each. She provided a case study of marketing Cornell's HEC86 event and concluded by reinforcing the learning objectives around event processes, technologies, and marketing strategies.

1. Cornell University School of Hotel AdministrationHADM 2275 LectureMarch 14, 2011Leveraging Emerging Technologies to Make You More Marketable and Your Events More Manageable Presented by Liz Ngonzi Founder / CEO, Amazing Taste, LLC

2. Lecture Overview Lecture Learning Objectives 2 Minutes About Elizabeth Ngonzi 2 Minutes About Amazing Taste 2 Minutes Case Example: HEC8610 Minutes Event Management Process 10 Minutes Strategic Events Management Tools 35Minutes Marketing Case Study: HEC8615 Minutes Learning Objectives Review 2 Minutes More Information 2 Minutes

4. Reference at least two emerging technologies increasing efficiency of event management.

6. About Amazing Taste, LLC About Amazing Taste Values-led consulting firm that connects public sector organizations with private sector entities to achieve their strategic objectives through marketing campaigns, events and educational activity. Works with domestic and international: Educational institutions Gender rights organizations Healthcare foundations Political campaigns Youth development organizations

8. How many people and who are they?

9. What will they do during the event?

10. How much space do we need?

11. What are our F&B requirements?

12. When should we hold the event?

13. Who’s paying?

14. What’s our budget?

15. Where do we want to host the event?

16. What types of services would help make this event a success?

17. Who do we want to attract to the event?

18. What’s the best way of doing so?

19. How much time to do we have to communicate to them?

20. Who’s coming to the event and do they make any special requests?

21. How are we going to raise additional funds during the event?

22. Who attended the event?

23. Were there any memorable moments?

24. How did we do?

25. What did guests enjoy about the event?

27. How many guests are anticipated and who are they?

28. What will they do during the event?

29. What type and how much space is needed?

30. What are the F&B requirements?

31. When is it being held and why?

32. Who’s paying?

33. What’s the budget to produce the weekend?

34. What types of services would help make the event a success?

35. What’s the best way for us to market HEC to our target guest?

36. How much time to do we have to communicate to them?

37. Do any of our target guests have special needs?

38. How are we going to raise additional funds during the event?

39. Who attended the event?

40. Were there any memorable moments?

41. How did the weekend run?

42. What did guests enjoy about the event?

44. Plan Organize Market Produce Evaluate Provides event planners with complete solution to increase event attendance and decrease event costs. Its software automates full event planning and management processes, to enable planners to focus on strategic decisions rather than repetitive, time consuming tasks.

46. What are our F&B requirements?

47. What are our A/V needs?Demo: http://vimeo.com/13895051

49. Who’s paying?

50. What’s our budget?

51. Where do we want to host the event?

53. Plan Market Organize Produce Evaluate

55. Which Aspects Guests Enjoyed Most About the Event

56. What Guests Believe Should be Changed in Future

57. If Guests Will Attend Event in Future and Tell Their Friends To Do So as WellZoomerang Tutorial

58. HEC86 Marketing Case Study

60. Reference at least two emerging technologies increasing efficiency of event management.