Ask and You Shall Receive: How to Effectively Fundraise During a Global Pandemic

2. laura@expertonTheAsk.com
www.expertontheask.com
“Ask and You Shall Receive”
Laura Fredricks, JD
Global Fundraising Consultant, Speaker, Author
CEO and Founder, THE ASK©

3. THE ASK
➢It’s your Personal Development Strategy.
➢It will help you Professionally and
Personally:
➢Organization – you have to Organize
to Optimize.
➢Structure – Structure Secures your
Stability.
➢Focus – WHERE FOCUS GOES
SUCCESS GROWS!

4. When you Have a Little Time
THREE QUESTIONS EVERYONE WILL
ASK
Why Me/My
Organization?
Why Now?
What will it do?

5. Laura’s 5-Step Process for ANY
ASK©
❑1. Know EXACTLY what you Want
With numbers and dates
❑2. Prepare the Conversation
Write down 15 responses you think you will
hear, THEN how you will respond to each one
❑3. Deliver with Confidence It’s TIME to SHINE
❑4. Reiterate what you think you heard No
Assumptions
❑5. Plan your Next Move AT the ASK!
RIGHT then and THERE!

6. THE ASK Magic Formula
Every ASK should be ~
2 sentences and a
Question
Keep it simple!!!

7. People Leave Clues We Miss Them
➢What do you need from me?
➢How can I help?
➢Why is this important to you?
Do NOT skip over these they are your
Green Light to ASK !!

8. Businesses Need to Partner with Nonprofits
➢We have all witnessed the power of nonprofits
globally, but did you know:
1. From January 1, 2020 – May 5, 2020
people gave $2.1B to charities from their
donor advised funds to 8,000 charities
2. May 5, 2020 – Giving Day, 145 countries
participated and raised $65M in one day
3. Minnesota Freedom Fund - $20M raised
in days internationally for bail funds for
George Floyd protesters.

9. ASKING Mantra
“The Quality of Your Life is
Determined by the Quality
Questions You ASK Yourself and
Others”
#AwaysBeAsking

10. Let My Company
Help YOURS!!
Laura@ExpertontheAsk
.com
ALL SOCIAL MEDIA:
ExpertonTheASK
(212) 929 -9120

11. Fundraising
During the
Coronavirus
Pandemic
Sue Davies
sdavies@m3development.net
sd1203@nyu.edu
Senior Consultant, m3
Development
Adjunct Assistant Professor, NYU

12. Fundraising During the Coronavirus-10 Tips
1. Make your mission relevant
2. Mission leads Fundraising
3. Don’t Make Assumptions about anyone’s wealth,
capacity or inclination
4. Pull your closest people closer
5. Relationships continue beyond this moment. What you
do now has a long term impact
6. Timing of gifts can be impacted. Embrace & Adjust
7. Don’t Underestimate the Generosity of people,
foundations and corporations
8. Innovate in keeping with your mission
9. Focus on the steps right in front of you
10. Involve everyone in the creation of the ensemble

13. Emergency Grants
• $11.3B
• 4,093 nonprofits
• 775 Funders
• Community Foundations are Key
• Act Quickly
• Be honest

14. Resources
• Giving Compass
https://givingcompass.org/coronavirus-covid19
• Candid: https://candid.org/explore-
issues/coronavirus
• AFP Resource Guide:
https://afpglobal.org/covid19resourceguide
• Network for Good:
https://www.networkforgood.com/covid-19-
resources/
And many more