Digital Storytelling to Boost Your Organization's and Personal Brand

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Digital Storytelling to Boost Your Organization's and Personal Brand Presented on June 11, 2020 by Elizabeth (Liz) Ngonzi Digital platforms have taken on greatly increased importance in recent months, and therefore having a content-rich digital presence is essential to establishing your brand – whether as an organization or as an individual. In this talk, I review the fundamentals of digital storytelling as a means of creating the brand awareness necessary to remain relevant and competitive in the current environment. Topics I cover, include: - Key Elements of a Brand - How to Tell Your Story and/or That of Your Organization - How to Leverage Digital Storytelling to Strengthen Your Brand and Engage Your Stakeholders

Digital Storytelling to Attract Funding Presented by Elizabeth Ngonzi on June 23rd in International Step by Step Association's Creating an Online Fundraising Campaign Online Workshop. Organizations seeking to attract funding in this increasingly digital world have to differentiate themselves from 10 million nonprofits worldwide. In this interactive and practical session, participants will learn about how to craft stories that are authentic, clear, relevant and transparent to prospective supporters. They will also learn about how to develop a digital storytelling ecosystem to effectively reach, engage and activate prospective supporters to give.

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Digital storytelling to attract international foundations: How to access, attract, and engage international foundations online In our ever-increasingly digitally connected world, NGOs from around the world potentially have the opportunity to access the $150 billion in annual philanthropic giving by the 260,000 foundations worldwide. Unfortunately, many NGOs lack the information necessary to understand how to go about doing so. In this webinar, participants will learn about how to leverage effective digital storytelling to attract, inspire and engage with international foundations online, while differentiating themselves from the more than 10 million NGOs worldwide, through: - Use of a storytelling framework that catalyzes international donors and demonstrates the credibility necessary to overcome common challenges faced by organizations engaging with geographically dispersed donors. - An understanding about how to research and connect with international donors and which online platforms to use to tell their own stories. This practical 30-minute webinar will also provide links to valuable resources to conduct further research on your own and to take steps to begin your NGO’s journey to access, attract and activate international foundations.

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