Digital storytelling to attract international foundations: How to access, attract, and engage international foundations online In our ever-increasingly digitally connected world, NGOs from around the world potentially have the opportunity to access the $150 billion in annual philanthropic giving by the 260,000 foundations worldwide. Unfortunately, many NGOs lack the information necessary to understand how to go about doing so. In this webinar, participants will learn about how to leverage effective digital storytelling to attract, inspire and engage with international foundations online, while differentiating themselves from the more than 10 million NGOs worldwide, through: - Use of a storytelling framework that catalyzes international donors and demonstrates the credibility necessary to overcome common challenges faced by organizations engaging with geographically dispersed donors. - An understanding about how to research and connect with international donors and which online platforms to use to tell their own stories. This practical 30-minute webinar will also provide links to valuable resources to conduct further research on your own and to take steps to begin your NGO’s journey to access, attract and activate international foundations.

1. Digital Storytelling to Attract International
Foundations
Presented by: Elizabeth Ngonzi, MMH
Adjunct Faculty, New York University Center
for Global Affairs
@LizNgonzi

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Elizabeth Ngonzi, MMH

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Session Overview
• Developing Well-Crafted Stories
• Digital Storytelling to Attract International Foundations
• Accessing International Foundations
• Engaging International Foundations
• Resources

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Developing Well-Crafted Stories

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We Learn Through Stories
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Stories are Key to Attracting Funders
• Express what makes
organisations unique and
worthy of attention /
support.
• Enable audiences to identify
with them.
• Provide case for intended
reaction (e.g., grant).
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Every Organisation NEEDS a
Well-Crafted Story!

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Problem – Why you
do what you do
Solution – What you
do and how you do it
Impact – Why what
you do matters*
Ask – Action(s) you
want audience to take
Storytelling Framework
*Goes beyond just results

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Storytelling Framework in Video
Water Changes Everything by Charity: Water
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Digital Storytelling to Attract International
Foundations

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International Philanthropy Landscape
$150 Billion260,000 10 Million

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Ideal Digital Storytelling Ecosystem
Virtual
Events
Influencers
Email /
Mobile
Outreach
Social
Media
Peer-to-Peer
Engagement
Platforms
Search
Engines
External
Partners
Charity
Rating
Platforms
WEBSITE

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Challenges Organisations Must Overcome Online
• Prevalence of fraud
• Limited budget to execute
• Worldwide competition
• Lack of visibility online
(limited digital footprints)
• Physical distance from
donor
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Digital Storytelling Framework
This Photo by Unknown Author is licensed under CC BY-SA-NC This Photo by Unknown Author is licensed under CC BY-NC-ND This Photo by Unknown Author is licensed under CC BY-SA-NC This Photo by Unknown Author is licensed under CC BY-NC
Transparency Authenticity Clarity Relevance

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Transparency
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Authenticity
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Clarity
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Relevance
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Accessing and Engaging International
Foundations

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International Foundation Access &
Engagement Cycle
Determine
alignment with
foundation’s
strategy
Qualify ability to
give and research
grant process
Identify potential
relationships with
foundation team
and key
stakeholders
Cultivate
relationship by
sharing your
organisation’s
story in alignment
with foundation’s
priorities
Prepare and
submit grant
application
Acknowledge
grant early and
often
Steward grant
Foundation
Research
Foundations

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Accessing International Foundations
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Accessing International Foundations (cont.)
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Accessing International Foundations (cont.)

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Engaging International Foundations
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Resources

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Resources: Digital Storytelling
• My IFC 2020 Masterclass: Digital And Human Strategies To
Access International Foundations
• My Seven-Week New York University Online Course:
Digital Storytelling, Innovation & Fundraising
• My Nonprofit Tech For Good BLOG POST and WEBINAR
VIDEO: How NGOs Worldwide Can Use Digital Storytelling
to Attract U.S. Donors
• Charity: Water - Water Changes Everything

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Resources: Accessing International
Foundations
• Foundation Maps and Video Overview
• SDG Funders
• Asia Philanthropy Circle
• Worldwide Initiatives for Grantmaker Support (WINGS)
• Donors and Foundations Networks in Europe (DAFNE)
• Philanthropy in East Africa
• Global Philanthropy Forum

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Elizabeth Ngonzi, MMH
Email: Liz@LizNgonzi.com
Website: LizNgonzi.com
LinkedIn: LinkedIn.com/In/LizNgonzi
Twitter / Instagram: @LizNgonzi
YouTube Channel: Liz Ngonzi Transforms

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Session Summary
• Developing Well-Crafted Stories
• Digital Storytelling to Attract International Foundations
• Accessing International Foundations
• Engaging International Foundations
• Resources

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session evaluation form
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