Social Tables and TINT are joining forces to teach you how to avoid common event marketing mistakes and how to win big at your next event. Jose of TINT and Laura of Social Tables will cover 7 event marketing sins you might be committing (and how to avoid them): 1) Leveraging Event Technology 2) Event Promotion: Twitter, FB, LinkedIn Groups 3) Event Hashtags 4) Platforms for Attendee Engagement 5) Sponsorships, Influencers, and Community Relationships 6) Giveaways 7) Taking Advantage of the Event Follow-up

1. +
7 Event Marketing Sins
You’re Committing

2. +Webinar rules of engagement
● Quick housekeeping!
● Ask as many questions as you’d like! We’ll tackle as many as we can
throughout the webinar and at the end. For any lingering questions,
you can always contact us.
● Leave any time!
● Steal everything!
● Don’t forget, we’ll send out the recording all who have registered.
● Reminder: Amazon Gift Card Giveaway!

3. +Introductions
Laura Lopez
Community Manager @ Social Tables
Social Tables: The #1 software for planners and
properties to work together online, we are the
industry leading provider of cloud-based collaboration
software that positions teams to work together online.

4. +Introductions
Jose Gallegos
Community Strategist @ TINT
TINT: Where your content and community
come together. Trusted by over 45,000+
brands worldwide.

5. +Agenda
In today’s webinar, we’ll tackle the 7 event marketing sins and solutions to
overcome these challenges.
● Not Having a Pre-Event Promotion Strategy
● Not Leveraging Event Technology
● Not Using Platforms for Attendee Engagement
● Not Setting Up an Event Hashtag
● Not Enlisting the Help of Your Community
● Forgetting about Giveaways
● Not Taking Advantage of the Event Follow-up

6. +
Exercise!
Take the next 15 seconds and brainstorm why people attend events.

7. +Why do people attend events?
Source:
Marriott’s Meetings Imagined

8. +
Raise your hand if…

9. +
Reality Check
Even if you’ve committed this marketing sin, there’s a way to bounce back .
Sin: Not Having a Pre-Event
Promotion Strategy

10. +Sin: Not Leveraging
Event Technology
There’s a tech tool for that.
● Speaker engagement?
● Event website?
● Include remote attendees?
● Disseminate event communications?
Source: Social Tables

11. +Sin: Not Using Platforms for
Attendee Engagement
How do you motivate your audience to
bring offline conversation to their online
networks?
TINT & Zoomph
User Generated Content is Powerful!

12. +Sin: Not Setting Up an
Event Hashtag
The Event Hashtag:
One of the easiest touch points for talking about your
event in pre-, during, and post-event communications.
Why use a hashtag?
● It’s the #1, free marketing tool for your event.
● Glean ideas on what attendees want to see (or
not) from your event to build a better
experience.
● Spark conversations during the event.
● Keep the conversation going, post-event.
Source: Tweet Beam

13. +Sin: Not Enlisting the Help of
Your Community
Scary fact: 50% of all event ticket sales are made in the
week of your event.
Not so scary fact: Your potential event attendees are all
people you know (and likely communicate with
regularly).
● According to research by McKinsey and Company,
anywhere between 20% to 50% of a company’s
revenue is driven by referrals and/or word of
mouth. In some industries this number may even be
as high as 80%!

14. +
Translation:
If events tie into your
company’s lead/ revenue
generation, you should be
leveraging the potentially
80% of your customer base
that is willing to refer you
and your events.
Source: Promoter.io

15. +Sin: Forgetting About
Giveaways
● Don’t be basic!
● Find out what your audience cares about. It’s
more than just giving away a product, it's giving
finding a common ground and building a
connection.
● Giveaway something that will help them with
their job
● Examples:
Community Managers - Social Media Calendar,
Social Media Book, Checklist
CEO’s - Personal development resource,
networking event

16. +Sin: Not Taking Advantage of
the Event Follow-up
The show’s over… so why is the event follow-up important?
Source: Marketo
1. Critical for staying top of mind with post-show leads.
2. Glean ideas on how to improve next year’s event.
3. Gives you an opportunity to track your event’s ROI.
4. Did you meet your event’s objectives? # of attendees? Reach
target audience?
5. Provide an added layer of value, outside of the event.
6. One last effort to ride the event engagement wave.

17. +Sin: Not Taking Advantage of
the Event Follow-up
What makes for a great event follow-up?
● It has to be timely.
● Leverage your most effective mode of communication.
○ Email: How can you continue to provide value?
○ Social media: Send thank yous to sponsors or speakers,
outspoken attendees. Show people what they missed.
○ Content: Blog post featuring highlights from the event,
attendee testimonials
● Provide an offer to those who attended.
○ Special deal on next year’s event, early access to a
product, contest entry.
Source: AMA, Social Tables

18. +
Q & A

19. +
Amazon Gift Card Giveaway
Drumroll please...

20. Thank You!
@TINT
Jose@tintup.com
@SocialTables
LauraL@socialtables.com