The document introduces a framework for innovation success with five core focal areas: 1) Strategic Context - how the firm sets innovation strategies aligned with customer needs 2) Trajectories, Discovery and Insight - how the firm identifies trends and gathers customer insights 3) Systematic Innovation Process - how the firm conducts innovation activities consistently 4) Go to Market - how the firm executes the transition of ideas to commercial products 5) Enabling and Scalable Infrastructure - how the firm enables and scales innovation over time. The framework is intended to simplify and accelerate innovation efforts by providing a common model.

4. Based on our Innovation Model The following is based on our work identifying a structured, nested innovation model anchored by these four competencies and capabilities. Align Market & Customer Environment Existing Product/Service Portfolio and Capabilities Strategic Alignment to Vision & MOST Organizational Readiness

6. . 4.Go-to-market execution 5. Enabling and Scalable Infrastructure Common Environment, Networking & Collaboration-Building Tools 3. Systematic Innovation Process 2. Trajectories, Discovery, Insight Identify Potential Screen & Rationalize 1. Strategic Context Desire & Motivation to Innovation Existing Capabilities & Skills Strategies, Strategic Intent Resources and funding Trend Spotting Scenario Planning Product Development Launch Execution Software Infrastructure Scouting Voice of Customer Align Market & Customer Environment Existing Product/Service Portfolio and Capabilities Organizational Readiness Critical FOCAL Areas & Alignment Establish Strategy Evaluate Skills Strategic Alignment to Vision & MOST (Mission, Objectives, Strategies & Tactics)

8. . 4.Go-to-market execution 5. Enabling and Scalable Infrastructure Common Environment, Networking & Collaboration-Building Tools 3. Systematic Innovation Process 2. Trajectories, Discovery, Insight Identify Potential Screen & Rationalize 1. Strategic Context Desire & Motivation for innovation Existing Capabilities & Skills Strategies, Strategic Intent Resources and funding Trend Spotting Scenario Planning Product Development Launch Execution Software Infrastructure Scouting Voice of Customer Strategic Context Align Market & Customer Environment Existing Product/Service Portfolio and Capabilities Organizational Readiness Establish Strategy Evaluate Skills Strategic Alignment to Vision & MOST (Mission, Objectives, Strategies & Tactics)

12. . 4.Go-to-market execution 5. Enabling and Scalable Infrastructure Common Environment, Networking & Collaboration-Building Tools 3. Systematic Innovation Process 2. Trajectories, Discovery, Insight Identify Potential Screen & Rationalize 1. Strategic Context Desire & Motivation to Innovation Existing Capabilities & Skills Strategies, Strategic Intent Resources and funding Trend Spotting Scenario Planning Product Development Launch Execution Software Infrastructure Scouting Voice of Customer Opportunity Identification and Validation Align Market & Customer Environment Existing Product/Service Portfolio and Capabilities Organizational Readiness Establish Strategy Evaluate Skills Strategic Alignment to Vision & MOST (Mission, Objectives, Strategies & Tactics)

16. . 4.Go-to-market execution 5. Enabling and Scalable Infrastructure Common Environment, Networking & Collaboration-Building Tools 3. Systematic Innovation Process 2. Trajectories, Discovery, Insight Identify Potential Screen & Rationalize 1. Strategic Context Desire & Motivation to Innovation Existing Capabilities & Skills Strategies, Strategic Intent Resources and funding Trend Spotting Scenario Planning Product Development Launch Execution Software Infrastructure Scouting Voice of Customer Repeatable Innovation Process Align Market & Customer Environment Existing Product/Service Portfolio and Capabilities Organizational Readiness Establish Strategy Evaluate Skills Strategic Alignment to Vision & MOST (Mission, Objectives, Strategies & Tactics)

19. . 4.Go-to-market execution 5. Enabling and Scalable Infrastructure Common Environment, Networking & Collaboration-Building Tools 3. Systematic Innovation Process 2. Trajectories, Discovery, Insight Identify Potential Screen & Rationalize 1. Strategic Context Desire & Motivation to Innovation Existing Capabilities & Skills Strategies, Strategic Intent Resources and funding Trend Spotting Scenario Planning Product Development Launch Execution Software Infrastructure Scouting Voice of Customer Go-to-Market Capabilities Align Market & Customer Environment Existing Product/Service Portfolio and Capabilities Organizational Readiness Establish Strategy Evaluate Skills Strategic Alignment to Vision & MOST (Mission, Objectives, Strategies & Tactics)

22. . 4.Go-to-market execution 5. Enabling and Scalable Infrastructure Common Environment, Networking & Collaboration-Building Tools 3. Systematic Innovation Process 2. Trajectories, Discovery, Insight Identify Potential Screen & Rationalize 1. Strategic Context Desire & Motivation to Innovation Existing Capabilities & Skills Strategies, Strategic Intent Resources and funding Trend Spotting Scenario Planning Product Development Launch Execution Software Infrastructure Scouting Voice of Customer Scalable Infrastructure Align Market & Customer Environment Existing Product/Service Portfolio and Capabilities Organizational Readiness Establish Strategy Evaluate Skills Strategic Alignment to Vision & MOST (Mission, Objectives, Strategies & Tactics)

25. . 4.Go-to-market execution 5. Enabling and Scalable Infrastructure Common Environment, Networking & Collaboration-Building Tools 3. Systematic Innovation Process 2. Trajectories, Discovery, Insight Identify Potential Screen & Rationalize 1. Strategic Context Desire & Motivation to Innovation Existing Capabilities & Skills Strategies, Strategic Intent Resources and funding Trend Spotting Scenario Planning Product Development Launch Execution Software Infrastructure Scouting Voice of Customer Align Market & Customer Environment Existing Product/Service Portfolio and Capabilities Organizational Readiness Establish Strategy Evaluate Skills Strategic Alignment to Vision & MOST (Mission, Objectives, Strategies & Tactics)