The document outlines a multi-layered framework for collaborative innovation with five main layers: strategic needs, people/skills/culture, processes/platforms, approach types, and strategic alignment. It discusses each layer in detail, emphasizing the importance of strategic alignment, developing the right culture and skills, and establishing a consistent innovation process to move ideas through different stages from generation to commercialization. The goal is to develop a common framework that simplifies and accelerates innovation efforts.

5. The Multi-Layers Building an Innovation Business Architecture Strategic Needs People, Skills & Culture Approach Type Processes & Platforms

8. Screen & Rationalize Identify Potential The value of consistently mapping back to these four reference points is important to gain consistency and validation of return on innovation investment Evaluate Establish The four orientation points are briefly explained Existing Portfolio and Capabilities Organizational Readiness, Motivation & Desire Align Market & Customer Environment Understand markets and customer needs and aligning your products & services to meet these needs. Understand existing competitors and new entrants to exploit gaps and white space opportunities Establish corporate strategies and where innovation links Establish and align the vision, mission, objectives, strategy and tactics for realization, Clarify the desire and motivation of the organization to innovate. Ensure that business leaders are prepared to innovate. Align compensation and evaluation to innovation activity Existing product and service portfolio and identified gaps resolution. Existing capabilities and capacity. Strategic Alignment to Vision & MOST (Mission, Objectives, Strategies & Tactics)

9. Innovation Management Universal Need Environment Strategic Intent Innovation Funding Communications Strategic Leadership & Direction Thinking through the Strategic and Organizational Issues Culture & Climate Customer needs / wants Foresight, Scenarios Context & Visioning Identify Potential Establish Strategy Screen & Rationalize Evaluate Skills Likely new entrants and competitive challenges Changing environmental conditions (legal, regulatory, etc) Clarify the Innovation Dynamics Needed Value creation objectives Considerations for Time Resource Allocation & People Considerations Capability & Competency Build Training Strategic Needs Critical Strategic Questions and Considerations Alignment & Orientation of Product & Services Align Market & Customer Environment Existing Portfolio and Capabilities Strategic Alignment to Vision & MOST (Mission, Objectives, Strategies & Tactics) Organizational Readiness. Motivation & Desire Capability gaps Ability to deliver

11. People, Skills & Culture Strategy People, Skills & Culture Approach Types Processes & Platforms Incentives Creativity No fear of risk Open communication Trust

13. People, skills, competencies Creativity Invention & Innovation Culture & Climate for Innovation Relationship Building Innovation Techniques Training Reward & Recognition Capability Building Identify Potential Screen & Rationalize People, Skills & Structures Recruiting new Skills Encouraging Leadership & Knowledge Thinking through the People, skills & competencies Existing Portfolio and Capabilities Strategic Alignment & Validation Operational Readiness, Motivation & Desire Align Market & Customer Environment Establish Strategy Evaluate Skills

14. Innovation Techniques & Training Relationship & Trust Building Capability & Capacity Building Addressing the People, Culture, Skills & Structure Governance & Managing Risk Communicating Listening & Feedback Broad Leadership Facilitation Value of networks, teams and the individual Building ‘thinking time’ into the process Accumulating Tacit Knowledge and putting it to different use Building that sense of community purpose. Encouraging Diversity & Creative Tension Challenging the status quo and inertia Exposure to new perspectives Emotional Equity needs to be forward focused Internal markets for ideas, talent and resources Depoliticize decision-making and personal bias Find new ways to ‘unleash’ human imagination Achieve a sense of identity and passion Building new Skills & habits Encourage Creativity Invention & Innovation Culture & Climate for Innovation Recruiting new Skills Relationship Building Reward & Recognition Encouraging Leadership & Knowledge Capability Building Dealing with Fear & Change Strive to humanize the process-people are the active ingredient Resolving Barriers & Constraints

15. Processes & Platforms Strategy People, Skills & Culture Approaches Processes & Platforms Innovation Pipeline Information Gathering Idea to Commericalisation 5 Focal Areas Lifecycle Management 4 P‘s Complete view

17. Providing Feedback Generate Incubate Filter Evaluate Select Prototype Platform, Pipeline & Portfolio Management Regular Innovation Development Program is Established Synchronize Build Manage Monitor Measure Process & Platforms Strategic Considerations People and Skills

19. A Consistent Innovation Process Needs to Be In Place Providing Feedback Generate Incubate Filter Evaluate Select Prototype Platform, Pipeline & Portfolio Management Synchronize Build Manage Monitor Measure Generate Incubate Filter Evaluate Select Prototype Generate ideas about a specific problem or opportunity using idea generation techniques such as brainstorming or a distributed community Capture the ideas in a public forum or applicable application to allow team members to comment on, review and rank ideas. Tag and categorize ideas for easy searching and filtering. Filter all ideas to find the ones that are relevant to a specific need, challenge or opportunity Using established transparent criteria, evaluate all ideas that address a specific challenge or problem Once the evaluation is complete, rank the ideas that are relevant to a problem or challenge and select the ideas according to their ranking, evaluation, ability to address the problem or challenge. Develop rough rapid prototypes that demonstrate the main concepts of the idea and gain feedback from potential customers

21. Finally within Process & Platforms Stepping back and viewing the approach so far We establish a more ‘holistic’ view of building an innovation business architecture and the four alignment points.

22. Approach Type To be discussed in next presentations Align Market & Customer Environment Strategic Alignment & Validation Existing Portfolio and Capabilities Organizational Readiness, Motivation & Desire Identify Potential Screen & Rationalize Strategic Considerations Processes & Platforms The Innovation Business Architecture Layered Process and the 4 Orientation Points People , Skills & Culture Establish Strategy Evaluate Skills

23. . 4.Go-to-market execution 5. Enabling Infrastructure Common Environment, Networking & Collaboration-Building Tools 3. Systematic Innovation Process 2. Front End Strategic Alignment & Validation Align Market & Customer Environment Existing Product & Service Management New idea Generation & Opportunity Identification Identify Potential Screen & Rationalize 1. Strategic Context Desire & Motivation for innovation Existing Capabilities & Skills Strategies, Strategic Intent Resources and funding Trend Spotting Scenario Planning Product Development Launch Execution Software Infrastructure Scouting Voice of Customer Moving to the Mapping the 4 orientations within the 5 focal points (next deck). Establish Strategy Evaluate Skills