The journey from random to strategic business development activities/strategies starts with the understanding of your peculiar Business Development Space and the possibilities therein. This presentation is the first in a series. It enables you evaluate your Business Development Space and what you can do with it.
This is the presentation that was delivered at the end of the DOCC project at SPJIMR. The project was carried out at the Pune based NGO, Applied Environmental Research Foundation (AERF). The project involved developing a corporate marketing strategy for the NGO and consultation on ongoing projects.
Benchmarking – Reasons to Benchmark – Benchmarking Process, Quality Function Deployment (QFD) – House of Quality, QFD Process, and Benefits – Taguchi Quality Loss Function – Total Productive Maintenance (TPM) – Concept, Improvement Needs, and FMEA – Stages of FMEA- Case studies.
This is the presentation that was delivered at the end of the DOCC project at SPJIMR. The project was carried out at the Pune based NGO, Applied Environmental Research Foundation (AERF). The project involved developing a corporate marketing strategy for the NGO and consultation on ongoing projects.
Benchmarking – Reasons to Benchmark – Benchmarking Process, Quality Function Deployment (QFD) – House of Quality, QFD Process, and Benefits – Taguchi Quality Loss Function – Total Productive Maintenance (TPM) – Concept, Improvement Needs, and FMEA – Stages of FMEA- Case studies.
Managing Marketing Processes_Marketing Plan AssignmentRobin Teigland
Marketing Plan Assignment for the Managing Marketing Processes course in the MGM program at the Stockholm School of Economics, http://www.hhs.se/EDUCATION/MSC/MSCGM/Pages/default.aspx
Companies of all sizes (SMB to large ones) are finding the current economic environment challenging. Business growth is slow or almost stagnated, new customer gains are far and few, customer spend has become very unpredictable and hence managing capacities is posing a big challenges. Browne & Mohan consultants based on their experience of guiding companies have compiled strategies that can be adopted to successfully maneuver the low tides. We suggest product or service offering changes, organizational changes, employee engagement changes, partner and ecosystem changes, sales and marketing structure changes that are appropriate to most companies.
How to use annual plan to set your company for Win !!!Browne & Mohan
At the end of the financial year, everyone makes business plans for the next financial year. The process consumes resources, time, and yet often remains a just another ritual to be followed. This paper discusses why annual plans fail to yield results, and what should be done to make it a guiding document for the coming FY.
Webcast: How To Create a Compelling Business Case For Your Product IdeasAIPMM Administration
You have some great ideas to create successful products, but you can't convince key stakeholders within your company to take action without a high level of certainty that they are worth the investment. How these decisions are made often determines whether your organization succeeds or fails.
A business case provides evidence to confirm whether or not a proposed product is a good investment. Its importance significantly increases as the cost and complexity of the product idea increases.
This session will introduce you to a better approach for creating and presenting business cases that executives and senior managers within your company will respect; one that highlights the value proposition in your proposed ideas, while ensuring a comprehensive and thorough evaluation. This approach will bring enhanced credibility to all your recommendations.
About the Speaker
Hector Del Castillo has over 15 years of experience transforming products to wealth for technology-based companies by building and directing high performing product teams, improving core business processes and establishing strategic partnerships. He has launched several profitable technology-based products and solutions. He provides services as a consultant, contractor, coach, or trainer to companies that that want to grow by strengthening their product portfolio and creating new revenue streams.
Upcoming Events
For more information regarding this topic or certification courses near you, contact Hector Del Castillo at http://linkd.in/hdelcastillo.
About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Visit http://www.aipmm.com.
Upcoming Webinars: http://aipmm.com/aipmm_webinars/
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Articles: http://www.aipmm.com/html/newsletter/article.ph
EXECUTIVE LEADER: SALES AND BUSINESS DEVELOPMENT
Drives revenue and increases sales as enthusiastic company advocate.
Identifies and mentors talent, leading by example and inspiring sales teams.
Captures vertical and horizontal revenue opportunities based on market trends and competitive landscape.
Consults with customers to understand needs and create successful solutions that generate revenue.
Strategically identifies and champions customer-converting tools, contact strategies, and brand messaging.
Collaborates effectively across functions and advises executive leadership.
Strategic Marketing Plan Powerpoint Presentation SlidesSlideTeam
To run a successful marketing business, it is important to have better planning that executes the product in the market without any failure. Presenting our content ready Strategic Marketing Plan PowerPoint Presentation Slides that helps to showcase the methods you use to conduct market research and new trends. Download here https://bit.ly/3loYGFp
Presenting this set of slides with name - Vendor Management Powerpoint Presentation Slides. Keep your audience glued to their seats with professionally designed PPT slides. This deck comprises of total of twenty eight slides. It has PPT templates with creative visuals and well researched content. . This content ready presentation deck is fully editable. Just click the DOWNLOAD button below. Change the colour, text and font size. You can also modify the content as per your need. The presentation is fully supported with Google Slides. It can be easily converted into JPG or PDF format. Get access to this well crafted complete deck presentation and leave your audience stunned.
Managing Marketing Processes_Marketing Plan AssignmentRobin Teigland
Marketing Plan Assignment for the Managing Marketing Processes course in the MGM program at the Stockholm School of Economics, http://www.hhs.se/EDUCATION/MSC/MSCGM/Pages/default.aspx
Companies of all sizes (SMB to large ones) are finding the current economic environment challenging. Business growth is slow or almost stagnated, new customer gains are far and few, customer spend has become very unpredictable and hence managing capacities is posing a big challenges. Browne & Mohan consultants based on their experience of guiding companies have compiled strategies that can be adopted to successfully maneuver the low tides. We suggest product or service offering changes, organizational changes, employee engagement changes, partner and ecosystem changes, sales and marketing structure changes that are appropriate to most companies.
How to use annual plan to set your company for Win !!!Browne & Mohan
At the end of the financial year, everyone makes business plans for the next financial year. The process consumes resources, time, and yet often remains a just another ritual to be followed. This paper discusses why annual plans fail to yield results, and what should be done to make it a guiding document for the coming FY.
Webcast: How To Create a Compelling Business Case For Your Product IdeasAIPMM Administration
You have some great ideas to create successful products, but you can't convince key stakeholders within your company to take action without a high level of certainty that they are worth the investment. How these decisions are made often determines whether your organization succeeds or fails.
A business case provides evidence to confirm whether or not a proposed product is a good investment. Its importance significantly increases as the cost and complexity of the product idea increases.
This session will introduce you to a better approach for creating and presenting business cases that executives and senior managers within your company will respect; one that highlights the value proposition in your proposed ideas, while ensuring a comprehensive and thorough evaluation. This approach will bring enhanced credibility to all your recommendations.
About the Speaker
Hector Del Castillo has over 15 years of experience transforming products to wealth for technology-based companies by building and directing high performing product teams, improving core business processes and establishing strategic partnerships. He has launched several profitable technology-based products and solutions. He provides services as a consultant, contractor, coach, or trainer to companies that that want to grow by strengthening their product portfolio and creating new revenue streams.
Upcoming Events
For more information regarding this topic or certification courses near you, contact Hector Del Castillo at http://linkd.in/hdelcastillo.
About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Visit http://www.aipmm.com.
Upcoming Webinars: http://aipmm.com/aipmm_webinars/
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Articles: http://www.aipmm.com/html/newsletter/article.ph
EXECUTIVE LEADER: SALES AND BUSINESS DEVELOPMENT
Drives revenue and increases sales as enthusiastic company advocate.
Identifies and mentors talent, leading by example and inspiring sales teams.
Captures vertical and horizontal revenue opportunities based on market trends and competitive landscape.
Consults with customers to understand needs and create successful solutions that generate revenue.
Strategically identifies and champions customer-converting tools, contact strategies, and brand messaging.
Collaborates effectively across functions and advises executive leadership.
Strategic Marketing Plan Powerpoint Presentation SlidesSlideTeam
To run a successful marketing business, it is important to have better planning that executes the product in the market without any failure. Presenting our content ready Strategic Marketing Plan PowerPoint Presentation Slides that helps to showcase the methods you use to conduct market research and new trends. Download here https://bit.ly/3loYGFp
Presenting this set of slides with name - Vendor Management Powerpoint Presentation Slides. Keep your audience glued to their seats with professionally designed PPT slides. This deck comprises of total of twenty eight slides. It has PPT templates with creative visuals and well researched content. . This content ready presentation deck is fully editable. Just click the DOWNLOAD button below. Change the colour, text and font size. You can also modify the content as per your need. The presentation is fully supported with Google Slides. It can be easily converted into JPG or PDF format. Get access to this well crafted complete deck presentation and leave your audience stunned.
SVG was first introduced on the web in 2001 and finally came around to being a practical web technology in 2011. Thanks to wide browser support and the popularity of retina screens, SVG is a powerful and flexible technology that everyone should have in their web development toolbox. In this talk, I'll tell you why should be using SVGs now and how to integrate SVGs into responsive websites, use it in iconography for resolution independence, and use JavaScript and CSS to create animations and interactive prototypes.
I gave this talk at Front Porch in Dallas, TX on October 7th. http://frontporch.io/
This talk will explore three key components to creating great products: understanding customer needs, rapidly prototyping and testing ideas, and true cross-team collaboration.
- How to discover customer needs through observation
- Rapidly test and iterate on new ideas without wasting development cycles
- Fostering cross-team collaboration that leads to customer empathy and a unified vision
Use this Microsoft Word template to help you design a Business Case for any corporate product investment. Get this template @ http://www.demandmetric.com/content/product-business-case-template
Introduction to performing an assessment of your company's product management...CompellingPM
The Product Management and Product Marketing Roles are some of the most strategically important roles in an organization and when well executed, can help the organization consistently deliver products and services that are successful in the market and result in increased revenue, market share and profitability. But unfortunately, these are also some of the most misunderstood roles and too often are relegated to tactical duties and miss out on delivering the strategic value and impact that they could deliver to the organization.
How do you ensure that your Product Management & Product Marketing team is consistently delivering strategic value? How do you know if the structure and process you have in place are right for your organization? How do you know if your team is doing all of the critical activities they should be doing? How do you know if you have the right people in these roles?
The starting point is to do an Assessment of Your Product & Market Management Practices.
Business Development Framework
To get from an idea down to volume production is a long way, don’t miss out important steps to have a successful launch.
The framework gives you a guideline to walk down the stony road into volume production.
IEEE GlobalSpec is pleased to provide you with this Marketing Planning Kit to help you evaluate the effectiveness of your
current marketing choices, calculate the value of existing marketing programs, understand today’s marketing landscape,
and plan more effective strategies for 2020. Our intent is to help you define and achieve your marketing goals and
objectives for the year ahead.
Chapter 2 Developing Marketing Strategies and PlansNishant Agrawal
Developing Marketing Strategies and Plans
Value Delivery Process
What is the Value Chain?
Core Business Processes
Core Competencies
What is Holistic Marketing?
Levels of a Marketing Plan
Corporate Headquarters Planning Activities
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
4. This is the first in the series of presentations that:
1.Provide fresh insights into business development with introduction of new concepts
2.Enhance your ability to embark on business development internally without external help
3.Help you create or locate suitable pathways for business development in your organization
4.Help you create and implement a workable need assessment and monitoring/evaluation systems for business development
Purpose of this presentation:
1.Introduce the concept of business development space where various possibilities exist for you to identify, evaluate and locate your business development pathway
5. “Business development is the creation of long- term value for an organization from customers, markets, and relationships”. - Scott Polack Long-term value is created for the organization but achieved using customers, markets and relationships. Without markets, customers and relationships, business development becomes wishful thinking. To this end, organizational growth is reducible to sustainable values created overtime.
7. Before you create long term value for your organization you need to evaluate and analyze scenarios in your Business Development Space (BDS)
8. Market Share
Bottom-line
Partnership Drive
Sales
You can transit from perplexity to the realm of clear vision in Business Dev.
BDS
9. Using and adopting the concept of Production Possibility Frontier in economic theory, your business development space is a combination of numerous possibilities but 6 possibility Frontiers remain key to your growth. These possibilities define your scope, and path for business development. This can be captured graphically using the production possibility curve in economic theory
10. 1.Previous business development experience and strategies
2.Current business development capabilities, activities and strategies
3.Potential business development possibilities
Business Development Space
1.Productions and Operational possibilities
2.Market Development/Diversification possibilities
3.Product and Service Development possibilities
4.Partnership and Strategic Alliances possibilities
5.Competitive Advantage Possibilities
6.Complementary possibilities
Possibilities are combined to achieve business development goals
Possibility Y
Possibility X
11. Year 1 9%
year 2 13%
year 3 19%
Year 4 26%
Year 5 33%
Business Development Goals
Product Dev.
Partnerships
Market Dev.
Business Dev. Space
12. Therefore, what is the Business Development Space (BDS)? BDS is the CAPACITY that you have generated over time to give your business a push forward (from Previous to current to potential). The questions:
1.What is your capacity to create complementary products or services?
2.What is you capacity to attract partnership and strategic alliances?
3.What is you r capacity for product, services and market developments?
4.What is your competitive advantage?
5.What is your capacity to increase productivity and raise operations as desired? Your BDS contains exhaustive possibilities that you can combine for business development to happen. Some of these possibilities are peculiar to your business. For the purpose of this presentation we gave 6 possibilities however, you can add other possibilities. For example, Business Networking Possibilities can be added if business networking is crucial to achieving specific business development goals, then you will have to start to grow capacity in that area. The more the possibilities in your BDS the better and richer your business development agenda is. Refer to the presentation on Understanding Capacity for Business Development
13. Production and Operational Possibility It is the combination of goods and services that you can produce at a given time and the level of your current operational capacity, given the inputs and the technical knowhow at your disposal. Evaluate the current status and the potentials of:
1.Costs production
2.Cost of product diversification if need be
3.Business cycle especially with respect to your product and services
4.Cost of adopting new technology
5.Doing Business Country Statistics
6.Macroeconomic Forecasts etc.
14. Market Development Possibilities This is your present and potential market; it has a lot to do with the demands that you currently satisfy, and can potentially satisfy in future. Evaluate the current status and the potentials of:
1.Demographic and social factors
2.Your price offerings/market price
3.Level of competition
4.Your market share
5.Value offerings
6.Regulatory policies and institutions
7.External: Macroeconomic Factors and Technology
8.Transactions and deals available or created
9.Globalization and the Chinese market etc
15. Product/Service Development Possibilities Business development may not be complete without product/service development. In many cases, product development is a reactionary strategy by organization responding to market changes. However, when product/service development is proactive it enhances the quality of the business development process allowing for sustainable planning processes and eliminating possible errors and misjudgment and the hastiness that might be associated With the reactive product development strategies. A good grasp of the market development and trends is an important prerequisite to product and service development. Evaluate the current status and the potentials of:
1.Consumption trends
2.Income changes
3.Market development changes
4.Market influencers
5.Service Tenders
6.Product and service knowledge etc.
16. Partnerships and Strategic Alliances Possibilities For every business there are readily and potentially available partnerships and strategic alliances. They are part of your business space because they can have profound positive effects on your business growth and expansion depending on how you use them. Though they are external but they can help in shifting the business development possibility frontier forward from current to potential. Evaluate the current status and the potentials of:
1.Your area(s) of specialization
2.Opportunity Cost of acquiring additional specialization
3.Cost benefit analyses of partnership and strategic alliances
4.Cost of company acquisition or take over
5.Long term goals of the organization
6.Profiling and evaluating possible partners
7.Changes in your business ecosystem etc
17. Competitive Advantage Possibilities The understanding of the advantages that your company commands in the markets amongst competitors is crucial to future business development plans, as you can always leverage on current competitive advantages to position and reposition your company on the industrial value chain and to attract investment and partnerships. This is closely linked with market development possibilities, it is the development and use of other possibilities in the BDS as competition leverages
18. Complementary Possibilities This is a fallout of the cost benefit analyses of competition. Sometimes competition becomes too expensive and time consuming therefore, the need for creating complementarities in business instead of competing. This offers an escape route in a business development space where cost of competition is high and payback and breakeven periods are longer and unpredictable. Evaluate the current status and the potentials of:
1.Product/service knowledge availability
2.Cost of achieving productive efficiency for complementary products and services
3.Entry requirement into complementary product/service industry
4.Operational efficiency when combining present products and services with their complementary counterpart etc
19. A Destination Management Business is Complementary to Tourists and resort management businesses. Imagine setting up or partnering with a destination management company where you have vibrant resort and tourist centers. The benefits of setting or partnering with a destination management company amidst tourists and resorts management companies may outweigh that of entering into competition with the existing companies, or may become your most important competitive advantage if you are part of the industry already.
20. Activity 1: Visualize your BDS and write down in order of strength (strongest to the weakest) all the business development possibilities and options at your disposal do not limit yourself to the possibilities in this presentation, ensure that your list is exhaustive. You can make your list simpler and easier to understand
Activity 3: Create some business development goals from the possibilities listed. Examples:
1.Achieve increase in market share by Y% in 12 months
2.Come up with a complementary service in the industry by mid 2015
3.Achieve competitive advantage in areas xyz of the industry by December 2015
4.Achieve operational overhaul to facilitate increased productivity in 12 months etc.
Activity 4: For each of the goals created, look at your list in Activity 1 and pick some set
of possibilities needed to achieve the goals. List these possibilities under each
goal and don’t forget to affix ratings of strength or weakness to each possibility as
contained in Activity 1
Activity 5: For each weak business development possibilities already attached to particular goals, draw up another list of what needs to be done to strengthen them so as to achieve stated goals
Activity 2: For each of the possibilities in your BDS listed above, do a random rating in percentages of what you will consider as your current status. Some brief explanations may be necessary
21. The 5 activities you have performed is what we refer to as “random business development activities”; committing organizational resources into such random activities may be unproductive and lead to wastages. Part 2 of this presentation provides you with a transition from random to strategic business development activities where business development decisions are well informed. It provides you with the tools to bridge the gaps between CURRENT and POTENTIAL business development growth
22. Strategies X
Strategies Y
Possibilities Y
Possibilities X
A transition from possibilities to strategies and a transition from the potentials in your
BDS curve to long term value propositions for the organization
Coming up in part 2
23. Akinsida Anthony Stephen Business Development Analyst Dominion Research Solutions dominionresearchsolutions@gmail.com akinsidaanthony@gmail.com LinkedIn: Anthony Stephen Akinsida g+ : Anthony Akinsida http://issuu.com/dominionsolutions/docs