Dimensions of Innovations based on Innovation Radar

1. DIMENSIONS OF INNOVATION
Aditya Rijal
Roll No.4

2.  “Since I am on the board, I have been doing just
one thing: Innovation”
Ed Zander, CEO Motorola (2007)

3. DIMENSIONS

4. OFFERINGS
 Creating unique products or services that are
valued by customers.
 Includes firms' products and services.
 Innovation in this dimension requires the creation of
produces that customers will value

5. PLATFORM
 Common components which can be developed and
reused for multiple markets or customers.
 These are used to create derivative offerings.
 “What are the common technologies, architectures
and modules which can be shared by my customer
base to reduce my costs?”

6. SOLUTIONS
 Customized, integrated set of products and
services to solve a customer’s specific
business problem.
 “Can I package my offering differently in order to
simplify, bring more flexibility, or reduce cost for
buyers?”

7. CUSTOMERS
 Discover new customer categories, different buyer
personas, or unmet/unarticulated needs.
 “Is there an unserved up- or down-market?”

8. CUSTOMER EXPERIENCE
 Everything each actor in the sales cycle and end
users see or feel about your product and your
company.
 Redesigning customer experience across all points
of interaction
 Can I simplify the user interface to address a new
segment?

9. VALUE CAPTURE
 The mechanisms a company creates to earn its
share of the market
 How can we redesign the sales cycle in increase
our margins?

10. PROCESS
 Focus on reorganizing of business activities to
conduct operations.
 Efficiency and effectiveness is the major focus area
 Can I develop a single methodology which can be
reused for a specific class of services?

11. ORGANIZATION
 Focus is on the way the company structures itself to
respond to the needs of the customer.
 Example: Establishing network of partner
organizations

12. SUPPLY CHAIN
 The method to deliver product and services.
 refers to the necessity of thinking creatively about
sourcing and fulfillment.
 What could be automated, or configured by the
customer to provide faster delivery, cheaper cost or
improved flexibility?

13. PRESENCE
 Channels employed by the company to bring the
offering to the market.
 pertains to developing new distribution channels
 How can I integrate my offering into a partner’s
larger solution and use that partner as a new
channel?

14. NETWORKING
 Focus is on how a company or product can connect
to the customer to improve the value of the product.
 What interfaces should I build to leverage a
partner’s solution and unleash new value for my
customer?

15. BRAND
 Symbols, words or marks used by a company to
communicate a promise or an image to the
customer
 Leverage a brand in new arenas
 How can the company’s brand be leveraged to
reinforce the new concept?

16. THANK YOU