The document outlines 14 dimensions of innovation that companies can focus on: offerings, platform, solutions, customers, customer experience, value capture, process, organization, supply chain, presence, networking, brand. It provides a brief definition and example question for each dimension to illustrate how companies can innovate in that area. The overall message is that there are many ways for companies to approach innovation beyond just products, and considering these different dimensions can lead to new opportunities.

1. DIMENSIONS OF INNOVATION
Aditya Rijal
Roll No.4

2.  “Since I am on the board, I have been doing just
one thing: Innovation”
Ed Zander, CEO Motorola (2007)

3. DIMENSIONS

4. OFFERINGS
 Creating unique products or services that are
valued by customers.
 Includes firms' products and services.
 Innovation in this dimension requires the creation of
produces that customers will value

5. PLATFORM
 Common components which can be developed and
reused for multiple markets or customers.
 These are used to create derivative offerings.
 “What are the common technologies, architectures
and modules which can be shared by my customer
base to reduce my costs?”

6. SOLUTIONS
 Customized, integrated set of products and
services to solve a customer’s specific
business problem.
 “Can I package my offering differently in order to
simplify, bring more flexibility, or reduce cost for
buyers?”

7. CUSTOMERS
 Discover new customer categories, different buyer
personas, or unmet/unarticulated needs.
 “Is there an unserved up- or down-market?”

8. CUSTOMER EXPERIENCE
 Everything each actor in the sales cycle and end
users see or feel about your product and your
company.
 Redesigning customer experience across all points
of interaction
 Can I simplify the user interface to address a new
segment?

9. VALUE CAPTURE
 The mechanisms a company creates to earn its
share of the market
 How can we redesign the sales cycle in increase
our margins?

10. PROCESS
 Focus on reorganizing of business activities to
conduct operations.
 Efficiency and effectiveness is the major focus area
 Can I develop a single methodology which can be
reused for a specific class of services?

11. ORGANIZATION
 Focus is on the way the company structures itself to
respond to the needs of the customer.
 Example: Establishing network of partner
organizations

12. SUPPLY CHAIN
 The method to deliver product and services.
 refers to the necessity of thinking creatively about
sourcing and fulfillment.
 What could be automated, or configured by the
customer to provide faster delivery, cheaper cost or
improved flexibility?

13. PRESENCE
 Channels employed by the company to bring the
offering to the market.
 pertains to developing new distribution channels
 How can I integrate my offering into a partner’s
larger solution and use that partner as a new
channel?

14. NETWORKING
 Focus is on how a company or product can connect
to the customer to improve the value of the product.
 What interfaces should I build to leverage a
partner’s solution and unleash new value for my
customer?

15. BRAND
 Symbols, words or marks used by a company to
communicate a promise or an image to the
customer
 Leverage a brand in new arenas
 How can the company’s brand be leveraged to
reinforce the new concept?

16. THANK YOU