Tough Times Make Tougher Libraries

Tough Times Make Tougher Libraries Sarah Houghton-Jan Digital Futures Manager, San Jose Public Library Author of LibrarianInBlack.net

What we can do right now 1) Find out user needs 2) Use free technologies to save money 3) Plan projects effectively 4) Assess projects thoughtfully 5) Market our services the right way

Taking the Ass out of Assumption (Char Booth): slideshare.net/charbooth/local-user-research-taking-the-ass-out-of-assumption

Listen to your users. It really is as simple as that. Plz?

Use free technologies to save money

Public & Staff Computer Software ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More... Public & Staff Computer Software ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Staff Scheduling Tools ,[object Object],[object Object],[object Object]

Team Meeting Tools Voice – Skype, Google Voice Video – Skype, Sightspeed, Tokbox IM – AIM, MSN, Yahoo!, & others Meeting Space/Chat – Today's Meet Meeting Scheduling – When Is Good, Doodle Webcasts – Vyew

Tech Support Tools Embedded chat - Meebo chat widget Voice or video chat - Skype or Ekiga, Sightspeed, Tokbox Screencasts on the fly - Jing Discussion board - Google Groups Remote Support - LogMeIn.com

Audio & Video Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]

eLearning Tools Screencasting – Screencast-o-matic, Jing, Wink, Camstudio, Screencast.com Online Learning Environment – Moodle Conference Calls – FreeConferenceCall.com Webcasts – Ustream.tv Class Websites – WordPress, Blogger, PBworks

'Contact Us' Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Network Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Website Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online Book Displays ,[object Object],[object Object]

Free eBooks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],& many more!

Free Articles ,[object Object],[object Object],[object Object],[object Object],[object Object]

More Favorites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Quick & Dirty Project Planning Can add costs for staff time, explicit deliverables, breaking each step down further, listing who is responsible for what. Time and Money Completion Date (start date Sept. 15)‏ Research 10 hours, $0 September 22 Committee review 20 hours, $0 October 6 Software installation 10 hours, $35 October 13 Staff training 40 hours, $0 November 3

Sarah's Awesome 10 Step Project Plans ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

But my project is huge and I need help managing the steps!

Staff Training ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Getting Staff Buy-In ,[object Object],[object Object],[object Object]

Soft Launches ,[object Object],[object Object],[object Object],[object Object],[object Object]

Evaluating New Services ,[object Object],[object Object],[object Object]

Results of Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Discontinuing a service is not failing. Persisting in a failed effort is failing.

Market our services the right way

Raising Awareness ,[object Object],[object Object]

F2F World Marketing Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online Marketing Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

$10 = 5000 Facebook Flyers to targeted audiences Facebook Flyer image by Steve Lawson: http://www.flickr.com/photos/tuttlibrary/1546577200 CHEAP ADVERTISING!!!

Rejoice in failures... for failing indicates that you have encountered a boundary that needs testing.

Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tough Times Make Tougher Libraries

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