Kristen Sosulski
The future of business intelligence: Data Visualization
How can data visualization be used as a platform to reveal intelligent insights and help business analysts make timely decisions? In this talk, Kristen Sosulski will discuss the opportunities for personalized, location aware, context relevant, and platform independent information visualizations as a toolkit for business analysts.
25. dashboards would make it appear
that data visualization must be
commonplace, the reality is that
most organizations are in the early
stages of adoption and are still
learning what users need.
--David Stodder, Senior Director of TWDI Research for
Business Intelligence, 2013
26. The Challenge
As visualization designers we
are “melding the skills of
computer science, statistics,
artistic design, and
storytelling”
K. Cukier (2010). Show me: New ways of vi
http://www.economist.com/node/15557455
27. A picture is worth a thousand
words…
Creative Commons
28. Not all pictures are….
• Readable
• Interpretable
• Meaningful
• Relevant
• Timely
29. We need to better understand the
use cases. How do we go
beyond the models and
technology?
48. The top 10 data visualization
design principles1. Chart type
2. Color
3. Text and labels
4. Readability
5. Scales and proportions
6. Data integrity & the lie factor
7. Chart Junk
8. Data density
9. Data-ink ratio
10. Data Richness
DATA VISUALIZATIONA medium for data exploration, decision making, understanding, and storytelling
Kristen Sosulski
The future of business intelligence: Data Visualization
How can data visualization be used as a platform to reveal intelligent insights and help business analysts make timely decisions? In this talk, Kristen Sosulski will discuss the opportunities for personalized, location aware, context relevant, and platform independent information visualizations as a toolkit for business analysts.
Visual communication is an essential skill for our business leaders. What is driving this need?Why are classes in DV and BI overbooke?
Visual communication is an essential skill for our business leaders. What is driving this need?
All of a sudden you have thousands of customers feeding data into your computers every minute
You have more information than ever before. Data sets that are too large and complex that they become awkward or impossible to work with using database management tools.
Interactive Q & A
Searching: Google/Bing/Yahoo Searches
Browsing: Clickstream/Page views/Web transactions
Communicating: Email, texts, phone calls
Mobile phone/GPS/Location data, facebook shares
Shopping: CRM transactions, RFID, Bar Code Scanner Data
Testing and Monitoring: Real-time machinery diagnostics/engines/equipment
Trading: Stock market transactions
Connecting: Twitter updates and Facebook posts
Contributing: Wikipedia edits, blog posts, comments, trip advisor, yelp
In a data
Who are you designing for?
What types of decisions is your user/audience making?
It’s about communicating your analysis to others.
Visual communication is an essential skill for our business leaders. What is driving this need?
THE AFFORDANCES OF VISUALIZATION
DATA VISUALIZATIONA medium for data exploration, decision making, understanding, and storytelling
DATA VISUALIZATIONA medium for data exploration, decision making, understanding, and storytelling
DATA VISUALIZATIONA medium for data exploration, decision making, understanding, and storytelling
DATA VISUALIZATIONA medium for data exploration, decision making, understanding, and storytelling
DATA VISUALIZATIONA medium for data exploration, decision making, understanding, and storytelling
DATA VISUALIZATIONA medium for data exploration, decision making, understanding, and storytelling
http://s3.amazonaws.com/academia.edu.documents/32970305/FROM_BIG_DATA_TO_BIG_IMPACT.pdf?AWSAccessKeyId=AKIAJ56TQJRTWSMTNPEA&Expires=1475441759&Signature=uMNLF3m94IuiU4XTava3QOj3DMA%3D&response-content-disposition=inline%3B%20filename%3DSPECIAL_ISSUE_BUSINESS_INTELLIGENCE_RESE.pdf
DATA VISUALIZATIONA medium for data exploration, decision making, understanding, and storytelling
No amount of staring at one is going to teach you about the data.
Traditional reports using tables, rows, and columns do not paint the whole picture or, even worse, lead an analyst to a wrong conclusion.
How will the knowledge be used? When is it needed
DC: Humans possess separate channels for processing visual and auditory information
LC Humans are limited in the amount of information that they can process in each channel at one time
AP Humans engage in active learning by attending to relevant incoming information, organizing selected information into coherent mental representations, and integrating mental representations with other knowledge
Design for understanding and remembering, not for splash or effect.