How merchants can provide affiliates with the same competitive intelligence smarts that top marketers deploy on paid / organic search and display ads, plus the impact of PLA’s on affiliate page rank.

1. Beat the
Competition with the
Right Tools
&

2. Competitive
Intelligence Tool
Vendor Intros
&

3. Meet the Vendors
• Lori Weiman, CEO, The Search Monitor
– Monitors Paid & Organic Search, Worldwide
– Reports on rank, copy, market share, and
compliance with TM’s & affiliate programs
• Max Teitelbaum, COO, Whatrunswhere
– Monitors Display Advertising, Worldwide
– Reports on reach, ad content, & networks
WhatRunsWhere.com & The Search Monitor

4. Affiliates Are
Competitive…Look
at the Stats
&

5. The Presence of Affiliate Marketing
Earlier this year, Forrester estimated the affiliate
marketing industry would grow to
$4.5 billion
by 2016
WhatRunsWhere.com & The Search Monitor

6. General Stats from Black Friday
WhatRunsWhere.com & The Search Monitor

7. Q: Why is Affiliate Marketing So
Competitive?
• Consumer that shop via affiliate links spend
an average of $7 more than the average
shopper
• Online shopping through affiliate referrals are
43% more likely to convert than average
• Merchants on average see 23% of total online
sales coming from the affiliate channel.
WhatRunsWhere.com & The Search Monitor

8. The Presence of Affiliate Marketing
Top Affiliate Marketing Niches ...
•
•
•
•
•
•
Health & Wellness
Diet
Education
Auto Insurance
Online Games
Dating
WhatRunsWhere.com & The Search Monitor

9. Affiliate Reach on Search Engines:
Top 5 Verticals
WhatRunsWhere.com & The Search Monitor

10. Affiliate Adherence to Merchant
Rules on Paid Search
WhatRunsWhere.com & The Search Monitor

11. Case Studies:
Competitive
Intelligence Makes a
Difference
&

12. Walmart vs. Target PPC Spending
WhatRunsWhere.com & The Search Monitor

13. Super Affiliate Strategy
Own the Page. Control the Market
Merchant Maintains Top Rank
Achieved Using Rank Rules
Monitoring
Affiliates
WhatRunsWhere.com & The Search Monitor

14. Understanding
Affiliate Marketing’s
Competitive
Landscape
&

15. Top 5 Competitive Questions: Search
1. Are affiliates & merchants working cohesively?
page rank, messaging, PLA vs. PPC
2. What are competitor’s affiliates doing that is
working well for them?
Ad copy - Offers/Promos, You vs. Them comparisons
3. Who is beating you on your own best keyword
terms?
Impression share and page rank on TM’s and top kwds
4. How do I avoid channel conflict across affiliates
and between my SEM/SEO team?
Exclusive offer codes, Direct Linking
5. How do I manage my reputation on paid search?
Expired offers, offer wording, landing page copy
WhatRunsWhere.com & The Search Monitor

16. Top 5 Competitive Questions: Display
1. Who am I competing with on the display
networks for my target niche?
2. What are my competitors top performing
display ads?
3. What ad networks are my competitors
using?
4. Where are my competitors placing their
ads?
5. How can I make my display ads more clickworthy than my competitors?
WhatRunsWhere.com & The Search Monitor

17. How Affiliate Marketers are
Using Search & Display
Advertising to Boost the
Sales of Merchants
&

18. Affiliate Marketers and Display
Advertising
• Fairly simple method to learn
• Can be relatively inexpensive
• Plenty of sources to gain data
and market research
• Many affiliates have found
great success using display
advertising
WhatRunsWhere.com & The Search Monitor

19. Top Affiliate Marketing Strategies
Content
PPC
SEO
Shopping
Blog
Affiliate
Incentive
Review
Social
Network
Display
Email
WhatRunsWhere.com & The Search Monitor

20. Popular Offers – Black Friday
WhatRunsWhere.com & The Search Monitor

21. Product Listing Ads
WhatRunsWhere.com & The Search Monitor

22. Ad Extensions
WhatRunsWhere.com & The Search Monitor