2. The masthead of Q magazine is instantly recogniseable to members of the public through its bright
red background and the distinctive white letter “Q” in the foreground which is written in a fairly
traditional and classic style of font. The masthead is in the same font for every single issue
(excluding some issues that will change due to certain occasions throughout the year e.g.
Halloween.) This allows the magazine to be easily recogniseable for all people and this helps it to
increase popularity. The logo is very simplistic, yet clear, bold and professional. As mentioned, the
inspiration for calling the magazine “Q” originates from the old-fashioned Vinyl arm that would be
placed on top a record known as “cueing.” This suggests that “Q” is a traditional music magazine
which still holds onto the original passion of music from when it first started out. It exemplifies both
class and style without it looking too formal. The logo is always placed in the top left hand corner
of the magazine’s front cover and takes up just over 1/12th of the page. Having the background of
the logo as the bright red colour makes it extremely eye-catching, ensuring that that stands out
amongst over competing magazines. The colour red is also a uni-sex colour but can also be seen
as predominantly male; therefore emphasizing the connection with Q’s primary target audience.
Furthermore, the colour red has connotations of wealth and royalty which highlights the fact on
why Q is quite a high end magazine with a fairly expensive price.
3. The masthead for this magazine is in the same font for every issue (this excludes some that will be
slightly altered due to certain occasions that happen each year e.g. Halloween.) This makes the
magazine very easily recogniseable and identifiable to all people which allows this brand of music
magazine to become more well known and increase its popularity. People usually recognise
NME’s rebellious nature and character through looking at the logo which is normally placed in the
top corner of each issue’s front cover. The logo is very minimalistic yet displays a very bold image.
The colour of the letters are bright red with a white outline for each letter separately, this makes
the logo very eye-catching and would stand out against other magazines. The colour red is a uni-
sex colour but is usually seen as predominantly a colour for men; therefore exemplifying the
connection with NME’S target audience. Furthermore, red is normally associated with wealth and
royalty which can explain why “NME” is a magazine with a fairly high price. However, the colours
that have been used throughout the logo can also appeal to the target audience (those who
prefer rock music) as these colours are fairly dark and gothic. The letters of the masthead are in
blocky capitals which again gives the logo an overall masculine appearance and also makes the
entire magazine stand out.
4. The masthead is in the same font for every issue (excluding some issues that will usually be slightly
altered due to certain occasions that happen throughout the year e.g. Halloween.) This again
makes the magazine extremely recogniseable to all people and this allows the magazine to
increase the amount of popularity. People recognise the “Rolling Stones” as a classic, rock
natured band with a rebellious character and this therefore would mean the masthead would
appeal to the target audience. The logo placed on the top of the front cover is renowned or
being one of the most popular and successful rock music magazine; as well as maintaining the
quality of a traditional image and supporting popular rock music bands and artists. The logo is
simplistic yet clear; it reflects the traditional “Rolling Stone” style of text through their own band
masthead. The colour of the text is sultry red which gives a very classy appearance. The colour red
is also a uni-sex colour but can also be seen as predominantly male; therefore emphasizing the
connection with Rolling Stones’ primary target audience. Furthermore, the colour red has
connotations of wealth and royalty which highlights the fact on why Rolling Stone is quite a high
end magazine with a fairly expensive price. Lastly the masthead of this magazine is a serif font
which is usually used to give a more classic and handwritten appearance which gives the overall
magazine a more rugged feel.
5. The masthead is in the same font for every issue (excluding some issues that will usually be slightly
altered due to certain occasions that happen throughout the year e.g. Halloween.) This again
makes the magazine extremely recogniseable to all people and this allows the magazine brand to
increase the amount of popularity. People recognise the “Billboard” as a lively, pop natured
magazine with an exciting character and this therefore would mean the masthead would appeal
to the target audience. The logo placed on the top of the front cover is effective as it allows the
brand to clearly stand out to those who might be willing to purchase a magazine. The logo is
simplistic yet clear; and would appeal to the target audience of adolescences as it is very
sophisticated, however still incorporates some colour which would usually be associated with the
younger generations. The colour of the text is black which gives a very classy appearance. In
addition, the colours inside some of the letters are made up of different primary colours that would
usually be associated with children/teens which allows us to understand why these colours have
been used. Lastly the masthead of this magazine is a bold sans serif font which is usually used to
give a more of a bold and bubbly appearance which gives the overall magazine a more youthful
appearance.
6. The masthead is in the same font for every issue (excluding some issues that will usually be slightly
altered due to certain occasions that happen throughout the year e.g. Halloween.) This again
makes the magazine extremely recogniseable to all people and this allows the magazine brand to
increase the amount of popularity. People recognise the “Kerrang” as a predominantly rock
natured magazine with a dark and rebellious character and this therefore would mean the
masthead would appeal to the target audience as it has connotations of being rebellious as it has
the appearance of graffiti which is illegal. The logo placed on the top of the front cover is
effective as it allows the brand to clearly stand out to those who might be willing to purchase a
magazine. The logo is simplistic yet it includes many details; and would appeal to the target
audience of individuals who’s preferred genre if rock and metal as it is very dark and rushed look,
however still manages to look tidy enough to be shown on the front cover of a magazine. The
colour of the text is white on a black background which would usually be associated with the
genre of metal and rock as they tend to wear dark colours such as these. Lastly the masthead of
this magazine is a bold sans serif font which has been made to look like graffiti as it has many
patches within the letters which has been used to give a more of a bold appearance which gives
the overall magazine a more rebellious appearance.
