1. Genre: Rock music
The article title is the biggest text on the page in
bright red to make it stand out, it is also a pull
quote which adds effect because it comes directly
from the artist ‘Frank Iero’. This creates a link
between the band and the audience resulting in it
being engaging and making the article reliable. The
title being in red creates a link between the title
and one of the artists hair which means you see the
artist and then are lead to the title. This is a really
effective technique used because it means that the
double page spread flows.
The double page spread has carefully but
effectively kept the background white. Even though
this creates negative space it draws you into the
text which is in bold black, this contrast in colours
works for the magazine as it suits the genre as it is
bold but edgy. This is something the magazine aims
to do throughout to create their own brand, in the
contents page the colours of the magazine were
black and yellow, two different contrasting colours,
then on the double page spread its red black and
white resulting in the magazine creating their own
edgy brand.
There is a caption on the picture is
‘Danger days are coming MCR (from
left, Frank, Ray, Gerrard and Mikey.)’
which creates a link between the
picture and the article. The caption is
used to make the reader want to read
the article, this works because the
reader is engaged because of the
caption, it also advertises the bands
new album.
There is an anchor which relates
back to the article, the anchor says
‘Out on Wednesday October 13’
relating to the part two of the
interview, this reminds the viewer
that the interview continues and
attracts them to buying the next
issue. The anchor is an effective
method because it stands out and
relates to the content of the
article.
The language on the double page spread includes the lexis ‘renting a bungalow
in the wilderness’ which is describing the artist Gerrard who needed space,
this lexis adds suspense to the article and makes the article a lot more
exhilarating to read. This contributes towards the branding of the magazine.
The picture of the band has been purposely taken in
this pose to engage the audience, two of the artists
have a direct mode of address as they are looking
directly to the camera. The two artists in the
middle are looking in the different directions which
creates effect. Even though this could disengage
the reader they are instantly kept engaged due to
the strong direct mode of address.
I think that this double page spread is really
effective as all the individual attributes contribute
towards the branding of the magazine. The magazine
has took into account the colours used, the layout
and the language to ensure it suits the genre.

2. Genre: R&B and hip-hop music
The magazine includes a pull quote which draws the
reader in as it makes the article a lot more enticing
as it is coming straight from the artist. This means
that the magazine is more likely to believe what's
being said therefore resulting in it being appealing.
This would attract anyone reading the article but
would also make the younger generation a lot more
engaged as it adds sophistication to the article.
I like the colour scheme (Blue, grey and black)
that has been used for this article because it is
very simplistic and modern, this is effective
because it shows how the magazine is adapting
with the rest of the music industry, the
magazine does this to ensure that they keep
constantly appealing to their target audience.
The article title is placed on the left
hand side which is the biggest text on
the page. It stands out the most from
the rest as it is in bold, the artists
name is in blue to make it stand out and
draw attention to the who the girl in
the picture actually is. The magazine
has chosen to put the title in a place
that defies conventions to create their
own unique brand and ensure that the
page stands out for all the right
reasons. They may have placed the title
here because R&B music is quite
popular as it has a wide range of target
audience, so the magazine is trying to
be different to make it universal and
diverse.
The caption of the picture
enlarged
describes
where
the
artists
outfit comes from,
this is something a lot
of
magazine
do
because then people
want to get the same
outfit and can find it
easily. This appeals to
the target audience as
they are bound to like
the artist, therefore
will want to have the
same fashion as she
does.
The main image has purposely been placed in the rule
of thirds which is something that is incorporated in a
range of magazines. This makes the picture stand out
and adds complexity to the layout. There is also a
range of smaller images going across the top of the
page which is effective as the artist is in all
different poses which makes the page eye-catching.
It also creates leading lines as you are lead through
the double page spread on to the main image.
Furthermore the magazine has used the black bold
lines under the smaller pictures to create a divide
between the pictures and the text, therefore adding
structure to the page. I like the fact the magazine
has done this because it adds diversity to the page.
The language used in the article is presented in the
print screen above. The lexis ‘swirling’ grasps
attention because it lures you in. Where-as the lexis
‘gossip’ is a word spoken more frequently by the
younger generation, linking to the target audience.

3. Genre: Classical music
The colour scheme of the
image is brown black and white, these
colours compliment each other because
they contrast therefore allowing the
picture to stand out without distracting
readers from the text. I like this
combination as it is well-suited to the genre
due to the fact it is basic but is effect.
This is something this magazine does on the
front cover and contents page in order to
create a brand for their magazine.
The article title stands out dramatically
because of the contrast of colours of
brown and white. This instantly informs you
what the article is on. The text of the title
is simple yet elegant, tying in to the genre
of the music, this adds sophistication to
the magazine because you come to terms
with the genre as soon as you see the title.
The magazine includes a drop
cap that draws the reader in to
the text because it is one of the
biggest fonts on the page. This
is an effective technique used
by the magazine as once you
have read the article title you
are drawn to the drop cap as it
is the same font with similar
sizing. The other two doublepage spreads I analysed do not
include this feature which I
think they should have because
it makes this magazine flow
really well.
The magazine have enlarged a piece of text to draw
attention to it: “The routes into Anglican choral music
for young people have changed dramatically.” This
really draws people to the point of the article and
means they become more engaged as they want to
find out more.
The article also includes a smaller image of composer
to show the background of the choir and highlight the
main root of the choir. Again the magazine is using
the links between pictures titles and content to
engage the reader and ensure that they are
interested in the double page spread. Through doing
this in a simple manner the magazine are able to
create a relaxed and elegant brand for their
In addition to this the main image takes up
the top half of both the pages which leads
you through the text. The picture is of
children in a choir singing relating to the
title ‘last choirs standing’. This link
immediately introduces the reader to what
the magazine is about which is a great way
to start a double page spread. The caption
of the picture also describes the choir, the
frequent links in this double page spread
really grasp the attention of the audience.
I really like this double page spread as they
layout has been specifically designed to
create a brand through suiting the genre,
classical music. This is something the
magazine do really well in all of the format
research I have done.