Learn the critical numbers you can use to manage your blog's performance and the best tools to track them.

1. The Math Behind Your Blog Mike Seidle Twitter: @indymike LinkedIn: http://linkedin.com/in/indymike Web: problogservice.com Personal: mikeseidle.com Other: linkingindiana.com

2. Why The Numbers Matters “You Cannot Manage what you Cannot Measure ” -or- You might want to sell more online. You might just want to sell ads one day. -or- You may want to make a living from blogging . -or- “ It's interesting” (OK, maybe not)

4. Business Blog. Blog generates leads or sales.

5. OTHER. Usually, it's about spreading ideas, sharing or pursuading.

7. Uniques or Unique Visitors – Does not count repeat visitors.

8. Page Views – Number of actual pages viewed.

9. Bounce Rate – Number of people who are “one and done”

11. Referrers – Who sends your site traffic.

12. Keywords – What words are being used to find your website.

14. Script Based. Track when script or pixel are accessed. Google Analytics, Yahoo Analytics , Omniture, WebTrends, Click Tracks

17. Yahoo is real time. Google is not.

18. Yahoo has about three pages more worth of features.

19. Real time matters if you start getting lots of traffic.

21. Most commented articles

22. Referring sites to posts

24. Hosted Sites (Blogger.com) – Install Google or Yahoo analytics (no blog specific metrics, though).

25. Self-Hosted – Whatever you want!

27. CTR – Ad Clickthrough Rate

28. CPM – Price per thousand impressions.

29. EPC – What you make on average when someone clicks on an ad.

31. Alexa

33. Not very accurate.

34. Ad Supported Blog Math EPC = Advertising Income ÷ Ad Clicks (try calculating EPC by author or topic) Proj. Income = (Proj PV ÷1000) (CPM) -or- Proj. Income = Proj. PV x CTR x EPC ROI = 1 – Cost/(Income-Cost)

37. Conversion Rate – by topic, author and referrer.

38. CPA – Cost per action: what it costs to get a lead or sale.

39. ROI – The bottom line is what really matters.

41. Conversation Depth

43. You don't. Use ROI.

44. Business Blog Math Ecommerce: Actual CPA = Cost of Campaign / Number of Sales Projected Sales = ProjectedPV x Conversion Rate x AvgSale Lead Gen: Actual Cost Per Lead= Cost of Campaign / Number of Leads Projected Leads = Projected PV x Conversion Rate LTV List Value = Leads Generated x Lifetime Value Easy List Value = Leads Generated x Cost to Replace ROI = 1 – Cost/(Income-Cost)

46. Conversation Rate – how many coments do you get per post.

47. Conversation Depth – Do you get big or little comments.

48. Authority – how important is your blog?

49. Authority Q - What makes a blog credible? A- The people in your audience. Q – What is the right audience? A – Depends. (hope that clears it up) Q – How do I find out my Authority? A. Good question...

51. Technorati & Blog Aggregators

52. Values reputation and influence

54. Values traditional ad metrics (page views, unique visits, conversion rates).

55. Links: For Search Engine Optimization Only.

57. Primarily focus on old-school metrics and search engine optimzation.

58. Has merit for business blogs, but leaves out a lot of factors that matter to ad supported blogs and “other blogs”

60. Technorati-Style: Number of blogs that link to your website in the last six months. NOT THE NUMBER OF LINKS.

61. Radian 6-Style: Number of posts/tweets linked to you, with number of comments and influence of authors and commentors.

62. Google Centric: Search position for keyword.

64. Make friends with other bloggers so you will blog about each other's blog posts.

65. Use outrage . It works.