Keyword tracking allows website owners to see which keywords are generating the most sales from search results. This data can be used to determine where to focus marketing efforts. Tracking keywords through to sales conversions allows owners to calculate the return on investment for different keywords and search engines. It provides valuable insights for optimizing marketing spending.

1. Keyword Tracking

2. Keyword tracking allows a site owner to know what
keyword searches are resulting in sales. Search term
information can be logged into a database and
presented to web site owners in a meaningful format.
This data can be used to see which keywords are
producing the most sales per search and to determine
where to focus web marketing.

3. What Search Engine or Web Site

4. Knowing what search engine a sale has originated from
allows site owners and marketers to know where their
efforts are paying off the most. Good tracking and
analysis software will also show what web site referred
visitors. Knowing what sites are sending the most
visitors allows site owners to give special attention to
ensuring this traffic continues and increases. Knowing
what referrers are generating the most sales further
allows a site owner to hone his or her marketing efforts
toward site referrals that result in the most sales.

5. What Keyword Was Searched For

6. Knowing what keyword searches are resulting in sales
on a site allows the owner to focus more on those
words. Perhaps you are marketing your site for two main
keywords, "air hook widgets" and "air hooks." Using
keyword tracking that traces keywords down to the sale
ensures that you will know if searches for "air hook
widgets" convert into sales more often than visits
resulting from searches for "air hooks."

7. Sales Conversion Ratio of Keywords and Return on
Investment

8. Tracking keyword searches through to sales allows site
owners to determine the return on investment. If a web
master spends $100.00 on the pay-per-click keyword
"air hook widgets" and sells $1000 worth of product, his
or her return on investment is likely very good. If the
same web site owner spends $100.00 on the keyword
"air hooks" and sells $200 worth of product, it is likely
that the return on investment was not as great. Of
course, if the markup or profit on one product is greater
than on another, this must be taken into account.

9. Cost of Keyword

10. If a web marketer is using pay-per-click engines,
knowing exactly what has been spent on a keyword, and
what the return was, allows money to be put where it
will do the most. Keyword searches, unlike many
advertising mediums, are targeted by the viewer. For
this reason, in addition to the accurate return on
investment feedback, keyword marketing can be very
worth the cost.

11. Added Benefit of Branding

12. Marketing your site by keyword in pay-per-click engines
means that you will only be charged if a person clicks
through your ad to your site. Pay-per-click ads and
organic search listings have the often overlooked added
value of showing the ad or listing many times over in
addition to the clicks the ad or listing receives. Only a
small percentage of people are likely to click on a
keyword ad or search result listing, yet your ad or listing
will be visible time and time again to people searching
for terms you have bid on or marketed, increasing your
site branding. Nonetheless, care should be taken to
generate a compelling key word ad or page description,
since in most cases you will want to

13. receive as many clicks as possible.

14. Conclusion

15. In conclusion, if you are spending money on search
engine marketing, it is often well worth the effort to
track your keywords through to sales. Without tracking
your keywords, you will not know where your efforts are
paying off. By tracking your keywords, you are able to
put your efforts where they are paying off the most.

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