Web analytics in small bites. This two minutes presentation explains annotations on charts in Google Analytics reports.

1. Google Analytics Intro - Reports Chart Display and Annotation

2. Google Analytics Intro - Reports Chart Display & Annotations When hovering your mouse over any point on the data-over-time graph a Display pops up. Each one lists it's Date & Value

3. Google Analytics Intro - Reports Chart Display & Annotations If your chart is selected to use the Compare to Past feature, then that comparative data will also be in the Display popup when you hover over the a data point.

4. Google Analytics Intro - Reports Chart Display & Annotations If a data point has an Annotation the Display will expand to indicate the number of annotations for it. In the example on the left you see this data point has 1 Annotation. An Annotation allows you to add a note regarding anything on your site. Relevant information / insight that applies to that day and possibly affecting that day's data.

5. Google Analytics Intro - Reports Chart Display & Annotations Annotations being present for a data point as mentioned are indicated within the display popup at the bottom along with how many. Also on the X-Axis there are Annotation icons for each point that has annotations. If you click on the down arrow tab in the middle you will see a list of all existing Annotations.

7. Google Analytics Intro - Reports Chart Display & Annotations To create a new Annotation click on the " Create new annotation " option available: At the bottom of the Display pop-up. or Top row on the right of the annotation list.

9. Google Analytics Intro - Reports Chart Display & Annotations If an item holds more importance than others you click on the Star next to it. This is a standard feature used in Gmail. Note: This feature is based on your personal login, so others will not see the Star selected when viewing this report profile.

10. Google Analytics Intro - Reports Today we covered: Chart Display and Annotation Contact me for more information on any item in the series . [email_address] Web Analytics Consultants