The document discusses how to incorporate search engine optimization (SEO) metrics into digital PR reporting. It recommends including metrics such as the number of keywords that improved their ranking positions or are now on the first page of search results as a result of the PR activities. It provides tips on gathering the necessary data, such as obtaining keyword lists from clients, using keyword research tools, and tracking rankings over time in Google Search Console or with paid tools. The goal is to quantify the SEO impact of digital PR work for clients, stakeholders, and when pitching new business.
This is an example of a custom presentation I made for one of our potential customers/partners. This is encompassing of a company review, next steps, goals, planning, and requirements of an SEO Campaign.
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing PagesAreej AbuAli
E-commerce websites’ product listing pages contain untapped hidden potential. This talk is all about unlocking the magic of your listing pages by making the most out of filters and internal linking. Instead of being fixated on those landing page head terms, let’s turn our attention to the indexability of long-tail pages with high conversion. Whether you work in e-commerce or not, we’ll also cover how to embed yourself within Tech teams and analyse impactful changes.
Link Strategies: The Who, What, and Why of Link BuildingRebecca Gill
In this presentation, Rebecca Gill reviews core concepts and strategies for using link building in SEO efforts. She discusses the types of links available, the power of link juice, best practices for building backlinks, and warniings to be aware of when building links.
[Brighton SEO] Audience Intelligence & SEO: How to integrate data sources to ...Rory Hope
Rory will share details about how SEOs can integrate different data sources to develop SEO personas at a keyword level which help to enhance the effectiveness of an SEO strategy. Learn how to use emerging audience intelligence technologies, Google Analytics, CRM, web monitoring and social listening tools to improve and modernise your approach to SEO, content marketing and digital PR.
Brand Mentions vs Links: Making PR Coverage Work Harder for SEO.James Brockbank
In this session from BrightonSEO, James shares insights into how to make your PR coverage work harder for SEO by avoiding brand mentions and maximising links.
SEO Service Corp (SSC) provides free preliminary SEO audit reports of websites upon request. The report is worth $799 in the market. Here is a sample audit report for reference. Visit our website to request a free audit report of your website and identify opportunities for enhancing your visibility.
This is an example of a custom presentation I made for one of our potential customers/partners. This is encompassing of a company review, next steps, goals, planning, and requirements of an SEO Campaign.
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing PagesAreej AbuAli
E-commerce websites’ product listing pages contain untapped hidden potential. This talk is all about unlocking the magic of your listing pages by making the most out of filters and internal linking. Instead of being fixated on those landing page head terms, let’s turn our attention to the indexability of long-tail pages with high conversion. Whether you work in e-commerce or not, we’ll also cover how to embed yourself within Tech teams and analyse impactful changes.
Link Strategies: The Who, What, and Why of Link BuildingRebecca Gill
In this presentation, Rebecca Gill reviews core concepts and strategies for using link building in SEO efforts. She discusses the types of links available, the power of link juice, best practices for building backlinks, and warniings to be aware of when building links.
[Brighton SEO] Audience Intelligence & SEO: How to integrate data sources to ...Rory Hope
Rory will share details about how SEOs can integrate different data sources to develop SEO personas at a keyword level which help to enhance the effectiveness of an SEO strategy. Learn how to use emerging audience intelligence technologies, Google Analytics, CRM, web monitoring and social listening tools to improve and modernise your approach to SEO, content marketing and digital PR.
Brand Mentions vs Links: Making PR Coverage Work Harder for SEO.James Brockbank
In this session from BrightonSEO, James shares insights into how to make your PR coverage work harder for SEO by avoiding brand mentions and maximising links.
SEO Service Corp (SSC) provides free preliminary SEO audit reports of websites upon request. The report is worth $799 in the market. Here is a sample audit report for reference. Visit our website to request a free audit report of your website and identify opportunities for enhancing your visibility.
In this talk, Beth will give an introduction of what schema is, where it sits within a structured data framework, and its use cases. Then she’ll move on to the types that can be used or are no longer recognised by search engines. This will be followed by a hands-on discussion of how to audit a website, how to write the relevant code, and ways to implement and test.
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesAleyda Solís
How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!
The Best Execution for your Digital PR and Link Building CampaignsPaddy Moogan
Presented by Paddy Moogan at BrightonSEO, learn how to execute your digital PR and link building campaigns and to take the step from idea to production without losing focus.
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...Tevfik Mert Azizoglu
#xpath
#googlesheets
#zapier
– How can non-coder SEOs make their own mini SEO tools?
– Is coding knowledge essential for SEO automation?
This presentation is about how you can create custom SEO automation that includes complex functionalities like crawling, data extraction, and building reports automatically by using those outputs.
#importxml
#n8n
#openai
#seoautomation
Links: https://twitter.com/mertazizoglu/status/1512471375352639491
In this webinar with Semrush, I've shared how to get featured snippets on Google, my best practices and tips to plan and implement for owning featured snippets, and a few common questions that I covered during the talk and the ones that I encountered after that.
Here is the link to the content calendar template that I had shared during the talk- https://bit.ly/3sBzTkj
Follow me on Twitter: @himani_kankaria and on LinkedIn- https://www.linkedin.com/in/himanikankaria/
Read my blogs on ecomkeeda.com.
SEO in Turbulent Times - BrightonSEO San Diego 2023 - Will Critchlow, SearchP...Will Critchlow
Having been in the SEO industry since 2005, Will has seen his fair share of downturns. In today's tough economic times, with inflation biting, layoffs and budget cuts hitting, and SEO under more pressure than ever to deliver results, Will brings actionable tips and ideas for doing more with less and proving the worth of your work.
Built from insights gleaned from dozens of conversations with marketing leaders, SEO specialists, and senior executives, this presentation will outline the skills you need to keep your CFO happy and protect and defend your SEO budget even under pressure.
[BrightonSEO 2019] Restructuring Websites to Improve IndexabilityAreej AbuAli
[BrightonSEO April 2019] This talk shares the detailed methodology used to restructure a job aggregator site, which, like many large websites, had huge problems with indexability, and the rules used to direct robot crawl, taking the site from over 2.5 million URLs to just 20,000. It covers crawling and indexing issues and dive into the case study aided by flow charts to explain the full approach used to restructure the site and how to implement it.
Automate The Technical SEO Stuff by Michael Van Den Reym
In this talk, Michael will show you how to automate technical SEO tasks. You will learn how to schedule and compare crawls to spot technical errors faster, how to use RPA to speed up technical SEO audits and how to automatically optimize images. You will get inspired to execute technical SEO better and faster.
As SEO is an ever-evolving industry, be sure to be up to date and apply these insights to get ahead of the curve and maximize your website’s marketing capabilities.
Full blog here - https://digitalmarketingphilippines.com/seo-trends-2023-5-things-to-look-out-for/
Need for the hour for digital marketing/ad agencies is a software that automates the process of creating SEO proposals for prospects. This is a sample SEO proposal generated from ReportGarden platform.
Vizion SEO is a B2B Search Engine Marketing Company in Rhode Island. We provide both SEO and SEM as a all in one cost effective solution to increase your business website online visibility, traffic, leads and sales. We specialize in local search marketing, ranking local business keywords on top search results for Google organic search, Google Places Maps and other major search engines.
In this talk, Beth will give an introduction of what schema is, where it sits within a structured data framework, and its use cases. Then she’ll move on to the types that can be used or are no longer recognised by search engines. This will be followed by a hands-on discussion of how to audit a website, how to write the relevant code, and ways to implement and test.
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesAleyda Solís
How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!
The Best Execution for your Digital PR and Link Building CampaignsPaddy Moogan
Presented by Paddy Moogan at BrightonSEO, learn how to execute your digital PR and link building campaigns and to take the step from idea to production without losing focus.
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...Tevfik Mert Azizoglu
#xpath
#googlesheets
#zapier
– How can non-coder SEOs make their own mini SEO tools?
– Is coding knowledge essential for SEO automation?
This presentation is about how you can create custom SEO automation that includes complex functionalities like crawling, data extraction, and building reports automatically by using those outputs.
#importxml
#n8n
#openai
#seoautomation
Links: https://twitter.com/mertazizoglu/status/1512471375352639491
In this webinar with Semrush, I've shared how to get featured snippets on Google, my best practices and tips to plan and implement for owning featured snippets, and a few common questions that I covered during the talk and the ones that I encountered after that.
Here is the link to the content calendar template that I had shared during the talk- https://bit.ly/3sBzTkj
Follow me on Twitter: @himani_kankaria and on LinkedIn- https://www.linkedin.com/in/himanikankaria/
Read my blogs on ecomkeeda.com.
SEO in Turbulent Times - BrightonSEO San Diego 2023 - Will Critchlow, SearchP...Will Critchlow
Having been in the SEO industry since 2005, Will has seen his fair share of downturns. In today's tough economic times, with inflation biting, layoffs and budget cuts hitting, and SEO under more pressure than ever to deliver results, Will brings actionable tips and ideas for doing more with less and proving the worth of your work.
Built from insights gleaned from dozens of conversations with marketing leaders, SEO specialists, and senior executives, this presentation will outline the skills you need to keep your CFO happy and protect and defend your SEO budget even under pressure.
[BrightonSEO 2019] Restructuring Websites to Improve IndexabilityAreej AbuAli
[BrightonSEO April 2019] This talk shares the detailed methodology used to restructure a job aggregator site, which, like many large websites, had huge problems with indexability, and the rules used to direct robot crawl, taking the site from over 2.5 million URLs to just 20,000. It covers crawling and indexing issues and dive into the case study aided by flow charts to explain the full approach used to restructure the site and how to implement it.
Automate The Technical SEO Stuff by Michael Van Den Reym
In this talk, Michael will show you how to automate technical SEO tasks. You will learn how to schedule and compare crawls to spot technical errors faster, how to use RPA to speed up technical SEO audits and how to automatically optimize images. You will get inspired to execute technical SEO better and faster.
As SEO is an ever-evolving industry, be sure to be up to date and apply these insights to get ahead of the curve and maximize your website’s marketing capabilities.
Full blog here - https://digitalmarketingphilippines.com/seo-trends-2023-5-things-to-look-out-for/
Need for the hour for digital marketing/ad agencies is a software that automates the process of creating SEO proposals for prospects. This is a sample SEO proposal generated from ReportGarden platform.
Vizion SEO is a B2B Search Engine Marketing Company in Rhode Island. We provide both SEO and SEM as a all in one cost effective solution to increase your business website online visibility, traffic, leads and sales. We specialize in local search marketing, ranking local business keywords on top search results for Google organic search, Google Places Maps and other major search engines.
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
Looking to dominate the digital world? ValueHits, a leading digital marketing agency in Mumbai, India, offers top-notch SEO services to enhance your online visibility. Our expert team will optimize your website and content to improve search engine rankings, driving more organic traffic and potential customers to your business. Don't miss this opportunity to supercharge your online success with ValueHits! https://www.valuehits.com/seo-packages
infinitee is a full-service marketing and advertising agency with expertise in inbound marketing. Inside this presentation you will find how inbound marketing increases ROI and appropriate tactics to implement. Contact infinitee today for customized IM solutions to you.
A detailed explanation of the Digalign assessment process and the initial report we provide prospective clients looking to improve Traffic, Leads, and grow within the Digital Marketplace.
We are an SEO Firm specializing in achieving top placement of websites in 3 major search engines: Google, Yahoo & Bing. What sets us apart from other competitors is that we follow white-hat organic SEO link building techniques to boost the rankings in SERP.
My presentation at SES London 2012 on The Business of SEO covering the business development of SEO and proposals/pitching. How to estimate worth of traffic and rankings in SEO.
It’s what our clients care about most: results! Join us for an in-depth look at our SEO reporting dashboard and the key performance indicators (KPIs) of our SEO campaigns. We’ll review the report emailed monthly as well as each tab in the dashboard to grow your understanding and ability of search engine optimization results.
SEO proposal for ecommerce websiteChecknshopPankaj Singh
We are Digital Marketing Expert promoting business, brands, product, and website on online platform and generates leads, traffic and sales using SEO, SMO, PPC, ORM, email marketing, SEM, Facebook Marketing, Twitter Marketing, LinkedIn Marketing techniques and so on.
Currently We are handling some projects for health, real estate, event management, hospitality, marketing and advertising, ecommerce for India, Canada, US and srilanka clients.
Pankaj Kumar Singh
Digital Marketing Executive
Mobile : +91 9718919615 | 91 11 41078433(Home)
Ad Technosys pvt ltd
23/21 D, East Patel Nagar |
NEW DELHI, PIN – 110008, India.
Email : pankaj.singh997@yahoo.in | LinkedIn: http://www.linkedin.com/profile/view?id=110917105
Presented by Annie McAndrews: July, 25, 2017
Everyone is searching, but who knows exactly what they’re looking for? Paid search allows advertisers to step in and help point users in the right direction. In this class, we’ll discuss how paid search works and why it should be a part of your client’s digital strategy. We’ll also review the different ways advertisers utilize paid search to help us find the object of our desire, be it shoes, burritos, or even a college degree.
Non Profit Power Hour @LinkedIn Sydney - October 16th 2015Jesse Rothstein
Event information for Non Profit Power Hour 2015
Hosted by LinkedIn, Salesforce, Hubspot, Dropbox and Church Resources. Empowering non profits in the ANZ region with technology resources and ideas.
Similar to Digital PRs: How To Report Like a Tech SEO (20)
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
14. Why our reporting needed to change
Integrated account Digital PR account
15. Why our reporting needed to change
Integrated account
● Live link tracker
Digital PR account
16. Why our reporting needed to change
Integrated account
● Live link tracker
● Coverage Book
Digital PR account
17. Why our reporting needed to change
Integrated account
● Live link tracker
● Coverage Book
● Integrated report
Digital PR account
18. Why our reporting needed to change
Integrated account
● Live link tracker
● Coverage Book
● Integrated report
Digital PR account
● Live link tracker
19. Why our reporting needed to change
Integrated account
● Live link tracker
● Coverage Book
● Integrated report
Digital PR account
● Live link tracker
● Coverage Book
20. Why our reporting needed to change
Integrated account
● Live link tracker
● Coverage Book
● Integrated report
Digital PR account
● Live link tracker
● Coverage Book
● ???
27. Visibility in search
14 53
average DA
51
7.68 M
estimated
coverage
views
10k
Keywords now in
position 1, that
weren’t before our
activity
Keywords now on
page 1, that
weren’t before our
activity
Increase in monthly
traffic to site
29. Campaign #1 – coverage & links
132
pieces of coverage
89%
coverage links back
167
total links
87%
followed links
1.86 M
estimated coverage
views
52
average DA
376
brand mentions
1,413
social shares
30. General News
• The Sun (DA 94)
• Daily Express (DA 93)
• Daily Mirror (DA 94)
• Daily Star (DA 92)
Regional News
• The Scotsman (DA 90)
• Edinburgh Evening News (DA 90)
• Sunderland Echo (DA 78)
• Yorkshire Evening Post (DA 77)
Home
• Insight DIY (DA 34)
• Ideal Home (DA 62)
Finance
• MSN Money (DA 95)
Campaign #1 – highlights
33. Keyword ranking performance
400
keywords
saw rank
increases
10
Average rank
increase
14
Keywords
now in
position 1
that weren’t
before our
work
51
Keywords
now on page 1
that weren’t
before our
work
50
Total
keywords
now in
position 1
563
Total
keywords
now on page 1
34. Key rank increases
Keyword
Now position
4 (not in top
100 before)
Keyword
Now top of
Google
(moved from
2 to 1)
Keyword
Now top of
Google
(moved from
5 to 1)
Keyword
Now on page
1 (position 7,
was 12)
Keyword
Now on page
1 (position 9,
was 24)
563
Total
keywords
now on page 1
38. Digital PR
only AND
integrated
accounts
• Our day to day client contacts in
PR or content may never see the
integrated SEO report
• If the report is shared internally,
it directly shows the SEO impact
of the digital PR work
39. Digital PR
only AND
integrated
accounts
• Our day to day client contacts in
PR or content may never see the
integrated SEO report
• If the report is shared internally,
it directly shows the SEO impact
of the digital PR work
• It means you can create better
case studies, better award
entries and better proof points
when pitching for new business
40. So, how can you add search impact
into your digital PR reporting?
41. Keywords now in
position 1, that
weren’t before our
activity
Keywords now on
page 1, that
weren’t before our
activity
Increase in monthly
traffic to site
How to generate
these insights
1. List of coverage
42. Keywords now in
position 1, that
weren’t before our
activity
Keywords now on
page 1, that
weren’t before our
activity
Increase in monthly
traffic to site
How to generate
these insights
1. List of coverage
2. Breakdown of links, DA, brand
mentions
43. Keywords now in
position 1, that
weren’t before our
activity
Keywords now on
page 1, that
weren’t before our
activity
Increase in monthly
traffic to site
How to generate
these insights
1. List of coverage
2. Breakdown of links, DA, brand
mentions
3. A list of keywords
44. Keywords now in
position 1, that
weren’t before our
activity
Keywords now on
page 1, that
weren’t before our
activity
Increase in monthly
traffic to site
How to generate
these insights
1. List of coverage
2. Breakdown of links, DA, brand
mentions
3. A list of keywords
4. Breakdown of MSV and rank
45. Keywords now in
position 1, that
weren’t before our
activity
Keywords now on
page 1, that
weren’t before our
activity
Increase in monthly
traffic to site
How to generate
these insights
1. List of coverage
2. Breakdown of links, DA, brand
mentions
3. A list of keywords
4. Breakdown of MSV and rank
5. CTR and CV from client
49. Visibility in search
14 53
average DA
51
7.68 M
estimated
coverage
views
10k
Keywords now in
position 1, that
weren’t before our
activity
Keywords now on
page 1, that
weren’t before our
activity
Increase in monthly
traffic to site
50. Keywords now in
position 1, that
weren’t before our
activity
Keywords now on
page 1, that
weren’t before our
activity
Increase in monthly
traffic to site
How to get a list
of keywords
51. Keywords now in
position 1, that
weren’t before our
activity
Keywords now on
page 1, that
weren’t before our
activity
Increase in monthly
traffic to site
How to get a list
of keywords
1. Ask the client
52. Keywords now in
position 1, that
weren’t before our
activity
Keywords now on
page 1, that
weren’t before our
activity
Increase in monthly
traffic to site
How to get a list
of keywords
1. Ask the client
2. Use a paid for tool
53. Keywords now in
position 1, that
weren’t before our
activity
Keywords now on
page 1, that
weren’t before our
activity
Increase in monthly
traffic to site
How to get a list
of keywords
1. Ask the client
2. Use a paid for tool
3. Manually create one
58. Keywords now in
position 1, that
weren’t before our
activity
Increase in monthly
traffic to site
Keyword/topic
research tools
Google Suggest:
• Totally free, but involves
some manual research
• Recommends popular
searches other users have
made on that topic
• Shows what people are
interested in and how they’re
searching
www.google.co.uk
59. Keywords now in
position 1, that
weren’t before our
activity
Increase in monthly
traffic to site
Keyword/topic
research tools
Answer The Public:
• (Very) limited number of free
uses per month, then
requires sign up
• Provides popular search
terms around a topic, broken
down into different ways of
searching
• Based on ‘Google Suggest’
data www.answerthepublic.com
76. Keyword ranking performance
400
keywords
saw rank
increases
10
Average rank
increase
14
Keywords
now in
position 1
that weren’t
before our
work
51
Keywords
now on page 1
that weren’t
before our
work
50
Total
keywords
now in
position 1
563
Total
keywords
now on page 1
77. Key rank increases
Keyword
Now position
4 (not in top
100 before)
Keyword
Now top of
Google
(moved from
2 to 1)
Keyword
Now top of
Google
(moved from
5 to 1)
Keyword
Now on page
1 (position 7,
was 12)
Keyword
Now on page
1 (position 9,
was 24)
563
Total
keywords
now on page 1
79. Visibility in search
14 53
average DA
51
7.68 M
estimated
coverage
views
10k
Keywords now in
position 1, that
weren’t before our
activity
Keywords now on
page 1, that
weren’t before our
activity
Increase in monthly
traffic to site
81. Keywords now in
position 1, that
weren’t before our
activity
Keywords now on
page 1, that
weren’t before our
activity
Increase in monthly
traffic to site
Average organic
search click-
through rate by
ranking position
Data Source: https://www.sistrix.com/blog/why-almost-everything-
you-knew-about-google-ctr-is-no-longer-valid/
82. How to calculate traffic from keyword data
Keyword MSV Rank
xyz 10,000
83. How to calculate traffic from keyword data
Keyword MSV Rank Traffic
xyz 10,000
84. How to calculate traffic from keyword data
Keyword MSV Rank Traffic
xyz 10,000 2
85. How to calculate traffic from keyword data
Keyword MSV Rank Traffic
xyz 10,000 2
15.7%
86. How to calculate traffic from keyword data
Keyword MSV Rank Traffic
xyz 10,000 2 1,570
15.7%
87. How to calculate traffic from keyword data
Keyword MSV
Rank
before
Traffic
before
Rank
now
Traffic
now
Traffic
change
xyz 10,000 2 1,570
15.7%
88. How to calculate traffic from keyword data
Keyword MSV
Rank
before
Traffic
before
Rank
now
Traffic
now
Traffic
change
xyz 10,000 2 1,570 1 2,850 1,280
28.5%
15.7%
89. Visibility in search
14 53
average DA
51
7.68 M
estimated
coverage
views
10k
Keywords now in
position 1, that
weren’t before our
activity
Keywords now on
page 1, that
weren’t before our
activity
Increase in monthly
traffic to site
102. Keywords now in
position 1, that
weren’t before our
activity
Keywords now on
page 1, that
weren’t before our
activity
Increase in monthly
traffic to site
Key takeaways
To work out the keyword ranking
insights, you’ll need:
1. A list of keywords
2. Breakdown of MSV and keyword
rank
103. Keywords now in
position 1, that
weren’t before our
activity
Keywords now on
page 1, that
weren’t before our
activity
Increase in monthly
traffic to site
Key takeaways
To work out the ROI – based on
revenue contribution, you’ll then need:
1. Click through rate and conversion
rate from your client
104. Keywords now in
position 1, that
weren’t before our
activity
Keywords now on
page 1, that
weren’t before our
activity
Increase in monthly
traffic to site
Key takeaways
If you go beyond coverage and links, and
show the SEO impact, you could:
1. Win more awards
2. Win more new business
3. Attract better talent
105. Keywords now in
position 1, that
weren’t before our
activity
Keywords now on
page 1, that
weren’t before our
activity
Increase in monthly
traffic to site
Key takeaways
I’ve created a ready made template for
analysing keywords and working out
ROI.
Head to www.propellernet.co.uk
to access it.
