1. The document discusses how to create a Google Analytics account, which is free and allows you to understand website traffic data. 2. To create an account, go to http://www.google.com/analytics/sign_up.html and fill out the sign up form, including the website URL, account name, time zone, and contact information. 3. Once created, the tracking code is provided to copy and paste into website pages to begin collecting data, which can then be accessed at http://www.google.com/analytics by logging in with the created account credentials.

1. Google Analytics Intro - Accounts Creating a Google Analytics Account

2. Creating a Google Analytics Account The setup and creation of a Google Analytics account is very easy, free and allows you to receive data that you can use towards understanding your website traffic. 1 Begin by going to the free sign-up page at: http://www.google.com/anal ytics/sign_up.html NOTE: If you already have an AdWords account you should open a GA account from there. This allows campaigns to automatically be tracked and cost & impression data imported. 1 http://www.google.com/analytics/sign_up.html

3. Creating a Google Analytics Account 1. When creating a stand alone account the only difference is it's limited to: 5M page views per month 3K visitors per month Other than this they are both exactly the same. You may use any individual email address when signing up. This demo will use a Gmail account creating a standalone GA account. 2 . Existing Google email 3 . Create new Gmail Acct 1 Stand Alone vs through Ad Words account 2 3

4. Creating a Google Analytics Account 1. Start the creation of a Google Analytics account by going to: http://www.google.com/ analytics 2 . Click on the " Sign Up Now " link 1 http://www.google.com/analytics/ 2

5. Creating a Google Analytics Account 1. Enter the URL of the site for this account. 2 . Enter any name for the account or leave as the site name. 3 . Select the correct "Time Zone Country" for the site. 4 . Select the correct "Time Zone" for the site. 5. Click on Continue 1 5 2 3 4

6. Creating a Google Analytics Account 1. Enter your last name 2 . Enter your first name 3 . Select country or territory 4. Click on Continue 1 2 3 4

7. Creating a Google Analytics Account 1. Check "Yes" on the Agree to Terms and Conditions. 2 . Click "Create New Account " button. 1 2

8. Creating a Google Analytics Account Lastly you are provided the Google Analytics Tracking Code. This code is accessible at anytime via your account. 1. Follow the directions for copying & pasting it to each page on your site for tracking. 1 1

9. Creating a Google Analytics Account 1. Once your account is created it can be accessed at : http://www.google.com/ analytics 2 . Click on the "Access Analytics" button 3. Log in using the Gmail account credentials entered during sign-up. 1 http://www.google.com/analytics/ 2

10. GOOGLE ANALYTICS INTRO - Accounts Today we covered: Creating a Google Analytics Account Contact me for more information on any item in the series . [email_address]