How keyword research and multimedia content can help your business get an edge in blended search results on Google. Presentation delivered by Trevor Jones at Social Media Breakfast Bangor on May 3, 2012.
http://www.osiaffiliate.com/ecommerce-marketing-guide/ - This guide will show you how you can increase traffic, leads, and sales for your ecommerce business. It walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. So whether you're a mom and pop shop or the next Amazon, our actionable guide has you covered.
How keyword research and multimedia content can help your business get an edge in blended search results on Google. Presentation delivered by Trevor Jones at Social Media Breakfast Bangor on May 3, 2012.
http://www.osiaffiliate.com/ecommerce-marketing-guide/ - This guide will show you how you can increase traffic, leads, and sales for your ecommerce business. It walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. So whether you're a mom and pop shop or the next Amazon, our actionable guide has you covered.
Offsite Analytics is becoming more critical as online marketing has moved beyond the site into search, social and mobile. This was a presentation provided to eduDEV at Indiana University and Purdue University marketers and educators utilizing Google Analytics.
How to Create a Sitemap | Submit a Sitemap in Google Search ConsoleAK DigiHub
An XML Sitemap is a list of all Webpages on your website. Once you finished to a create and submit a Sitemaps, then it tells the search engine about the pages on your website, total how many pages are there, and which page is updated frequently, and which page is most important.
How to successfully predict traffic on your website with high accuracy convertedDigitalberge
This is an SEO White Paper on How to Successfully Predict Organic Traffic on Your Website with High Accuracy - compiled by DigitalBerge - SEO Company India. This white paper is beneficial for those who are really interested in predicting the traffic of their website. But not aware, from where to start? Here, We are sharing an entire approach to predict the organic traffic of your website.
Local SEO is the way local businesses stand out when it comes to people looking for what they have to offer. So here is the local SEO comes into the picture, previously, traditional marketing was the means by which a company stood out.
Best Top SEO Tools, SEO Process & SEO ReportsAK DigiHub
SEO – SEO stands for Search Engine Optimization. SEO is the complete process of enhancing the quality and quantity of the website traffic and increasing the visibility of the web page. It’s trusted and tried the technique for ranking your website and getting optimized your content for SEO. There are so many tools that are used for SEO out there but here we have listed some best tools for SEO.
Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. It's the most widely used website statistics service.
My attempt at explaining SEO to the non-SEOs. This was created for friends and family, and I hope to build from this in the future.
See Notes tab for more info
[MozCon 2021] Taking Charge of Your IndexabilityAreej AbuAli
Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work
Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: The Periodic Table of SEO Ranking Factors: 2016 Edition. PRESENTATION: The Periodic Table of SEO Ranking Factors: 2016 Edition - Given by Marcus Tober, @marcustober - Searchmetrics Inc, Founder/CTO. #MarTech #11A
The Internet is a tool, a highly effective tool for mass marketing. However,
you have to understand the technology to make it work for you. Hopefully,
you have had enough exposure to the Internet on your own to recognize
some of the terms like forums, websites, blogs, and email.
The New World of Emotional Data: From Analysis to StorytellingVivastream
In a world of abundant data and always-on consumers, the importance of data is evolving from being about targeting and modeling to being "in the moment" with the consumer. Today data value is not only about consumer purchase decision paths but also about their emotional states ... about allowing the marketer to be present with the consumer within their experience, shifting the emphasis from statistical analysis to storytelling. As real-time adaptive marketing becomes the norm, marketing success and effective marketing spending will increasingly rely on re-imagining the data in order to move the consumer effectively to action by meeting them within their mindset. We've learned that messages about fitness and health don't always spur action in those looking to lose weight and that marketing messages about the joys of house ownership don't always activate mortgage deals. Traditional marketing relies on a definition of "brand" that is static; but in an always-on dynamic world, marketing messages and content need to be fluid, interactive and inspired. Learn how emotional data fuels a different kind of marketing idea and why we need to progress from data dashboards and modeling to emotional relevance and meaning.
Offsite Analytics is becoming more critical as online marketing has moved beyond the site into search, social and mobile. This was a presentation provided to eduDEV at Indiana University and Purdue University marketers and educators utilizing Google Analytics.
How to Create a Sitemap | Submit a Sitemap in Google Search ConsoleAK DigiHub
An XML Sitemap is a list of all Webpages on your website. Once you finished to a create and submit a Sitemaps, then it tells the search engine about the pages on your website, total how many pages are there, and which page is updated frequently, and which page is most important.
How to successfully predict traffic on your website with high accuracy convertedDigitalberge
This is an SEO White Paper on How to Successfully Predict Organic Traffic on Your Website with High Accuracy - compiled by DigitalBerge - SEO Company India. This white paper is beneficial for those who are really interested in predicting the traffic of their website. But not aware, from where to start? Here, We are sharing an entire approach to predict the organic traffic of your website.
Local SEO is the way local businesses stand out when it comes to people looking for what they have to offer. So here is the local SEO comes into the picture, previously, traditional marketing was the means by which a company stood out.
Best Top SEO Tools, SEO Process & SEO ReportsAK DigiHub
SEO – SEO stands for Search Engine Optimization. SEO is the complete process of enhancing the quality and quantity of the website traffic and increasing the visibility of the web page. It’s trusted and tried the technique for ranking your website and getting optimized your content for SEO. There are so many tools that are used for SEO out there but here we have listed some best tools for SEO.
Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. It's the most widely used website statistics service.
My attempt at explaining SEO to the non-SEOs. This was created for friends and family, and I hope to build from this in the future.
See Notes tab for more info
[MozCon 2021] Taking Charge of Your IndexabilityAreej AbuAli
Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work
Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: The Periodic Table of SEO Ranking Factors: 2016 Edition. PRESENTATION: The Periodic Table of SEO Ranking Factors: 2016 Edition - Given by Marcus Tober, @marcustober - Searchmetrics Inc, Founder/CTO. #MarTech #11A
The Internet is a tool, a highly effective tool for mass marketing. However,
you have to understand the technology to make it work for you. Hopefully,
you have had enough exposure to the Internet on your own to recognize
some of the terms like forums, websites, blogs, and email.
The New World of Emotional Data: From Analysis to StorytellingVivastream
In a world of abundant data and always-on consumers, the importance of data is evolving from being about targeting and modeling to being "in the moment" with the consumer. Today data value is not only about consumer purchase decision paths but also about their emotional states ... about allowing the marketer to be present with the consumer within their experience, shifting the emphasis from statistical analysis to storytelling. As real-time adaptive marketing becomes the norm, marketing success and effective marketing spending will increasingly rely on re-imagining the data in order to move the consumer effectively to action by meeting them within their mindset. We've learned that messages about fitness and health don't always spur action in those looking to lose weight and that marketing messages about the joys of house ownership don't always activate mortgage deals. Traditional marketing relies on a definition of "brand" that is static; but in an always-on dynamic world, marketing messages and content need to be fluid, interactive and inspired. Learn how emotional data fuels a different kind of marketing idea and why we need to progress from data dashboards and modeling to emotional relevance and meaning.
Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.
Google Analytics with an Intro to Google Tag Manager for Austin WordPress MeetupRich Plakas
Google Analytics with an Intro to Google Tag Manager for Austin WordPress Meetup.
This was an intermediate session where we took a deeper look into Google Analytics. We also introduced Google Tag Manager as a better way to run tracking code on a website.
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
Hey everyone! Have you ever wondered which analytics tool is the best?
Check out this comprehensive comparison of Hotjar vs Google Analytics from @webmaxy.
Check out this comprehensive comparison between #Hotjar and #GoogleAnalytics. It can help you make an informed decision about which tool to use for your website.
And don't forget to give @webmaxy a try too for a great analytics solution!
https://www.webmaxy.co/analyzer/hotjar-vs-google-analytics/
And get the free trial version today:
https://calendly.com/webmaxy/30min
#webmaxy #hotjar #googleanalytics #analytics #hotjarvsgoogleanalytics #googleanalyticsvshotjar #googleanalyticsalternatives #hotjaralternative #googlepageinsights #googleanalyticsforwebsite #googleanalyticsreport #googlewebanalytics #googleanalyticspricing #hotjarpricing #googleanalyticsheatmap #hotjarheatmap #googlesiteanalytics #googleanalyticstools #googleanalyticssignup #websiteanalytics #googleanalyticsfree #googleanalyticswebsitetraffic #googleanalyticsfeatures #hotjartracking #hotjarintegration #hotjaranalytics #googleanalyticsintegration #hotjarfeedback #hotjarandgoogleanalytics #hotjarintegrationwithgoogleanalytics
Google Analytics presentation given by Ben Rogers - Director, Attacat to the Edinburgh Chamber of Commerce during October 2010. Actionable Insights with Google Analytics.
In today’s digital landscape, data is essential. Whether you’re running a small online business, managing a startup, or simply looking to enhance your website’s performance GA4 can help you to manage your website data.
Google Analytics has long been the go-to solution for tracking website metrics, but with the introduction of GA4, it has evolved into a powerful platform that offers more advanced insights. In this blog post, I will show you how to get your Google Analytics 4 set up.
But why is Google Analytics 4 so important? Well, it provides a deeper understanding of your website visitors, enabling you to make decisions that can transform your business. From tracking user interactions across various devices to uncovering valuable insights about your marketing campaigns, GA4 equips you with the tools you need to optimise your website’s performance and drive growth.
Setting up Google Analytics 4 might seem like a daunting task, especially if you’re new to the world of analytics. In this blog post, I have created a step-by-step video guide that will walk you through the process. The easy-to-follow instructions will ensure that you have GA4 up and running in no time.
This presentation provides initial look into Google Analytics. I hope beginner SEO or PPC guys will find it useful.
Google Analytics is amazing Web Analytics tool. Whether you do SEO or PPC it helps you track visitor behavior on website and measure success of your online campaign.
How to set up a Google Analytics heat map.pdfWebMaxy
Setting up a Google Analytics heat map is fairly straightforward.
Here are the steps you need to follow:
1. Log in to your Google Analytics account and select the website you want to create a heat map for.
2. Click on the “Reporting” tab at the top of the page.
3. Select “Behavior” from the left-hand menu.
4. Select “Site Content” from the sub-menu.
5. Select “Landing Pages” from the sub-menu.
6. Select “Heat Map” from the drop-down menu.
7. Set the date range you want the heat map to cover.
8. Click “Apply” to apply the settings.
9. You will now be presented with a heat map of your website.
10. You can use the heat map to view the most popular areas of your website, as well as any areas that need improvement.
#GoogleAnalytics #HeatMap #UserBehavior #DataAnalysis
Check out this easy step-by-step guide for setting up and tracking your heat map:
https://www.webmaxy.co/analyser/google-analytics-heat-map/
Sign up for a free trial today with WebMaxy: https://calendly.com/webmaxy/30min
Google Analytics Report Automation (Magic Script)Keshav Kashyap
Google Analytics Report Automation (Magic) is an integration that reduces the work required to put Google Analytics data into any Apps Script supported product, such as Google Docs, Sites, or Spreadsheets.
Google Analytics Report Automation (Magic Script)Keshav Kashyap
Google Analytics Report Automation (Magic) is an integration that reduces the work required to put Google Analytics data into any Apps Script supported product, such as Google Docs, Sites, or Spreadsheets.
Similar to Google Analytics Intro (SVCC 2010) (20)
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
3. What We’ll Cover What is Web Analytics What can I do with WA What will you get from WA How do I install GA Accounts & profiles How do I configure GA What are goals and how do I configure them What basic reports can I use with GA How do I configure the reports Q & A
4.
5. Note remove Omniture and Webtrends and move animation to to GAoptimizing understanding
6. Understanding and Optimizing` Understanding the results of your marketing efforts across all mediums And then… Optimizing your website to capture and convert those visitors Rinse & repeat
7. What will you get from Web Analytics? You will know exactly where your clients are coming from. How much time/money it costs you to find them. How satisfied they are with the course you mapped for them. Where you are losing your customers. Where to focus your time. Analytics allow you to spend less time making more money.
10. What is Web Analytics What can I do with WA What will you get from WA Next:How do I install WA
11. The setup and creation of a Google Analytics account is very easy, free and allows you to receive data that you can use towards understanding your website traffic. 1 Begin by going to the free sign-up page at: http://www.google.com/anal ytics/sign_up.html NOTE: If you already have an AdWords account you should open a GA account from there. This allows campaigns to automatically be tracked and cost & impression data imported. http://www.google.com/analytics/sign_up.html 1 Creating a Google Analytics Account
12. 1. When creating a stand alone account the only difference is it's limited to: 5M page views per month 3K visitors per month Other than this they are both exactly the same. You may use any individual email address when signing up. This demo will use a Gmail account creating a standalone GA account. 2. Existing Google email 3. Create new Gmail Acct 1 Stand Alone vs through Ad Words account 2 Creating a Google Analytics Account 3
13. 1. Start the creation of a Google Analytics account by going to: http://www.google.com/ analytics 2. Click on the "Sign Up Now" link 1 http://www.google.com/analytics/ Creating a Google Analytics Account 2
14. 1. Enter the URL of the site for this account. 2. Enter any name for the account or leave as the site name. 3. Select the correct "Time Zone Country" for the site. 4. Select the correct "Time Zone" for the site. 5. Click on Continue Creating a Google Analytics Account 1 2 3 4 5
15. 1. Enter your last name 2. Enter your first name 3. Select country or territory 4. Click on Continue 1 Creating a Google Analytics Account 2 3 4
16. 1. Check "Yes" on the Agree to Terms and Conditions. 2. Click "Create New Account " button. Creating a Google Analytics Account 1 2
17. Lastly you are provided the Google Analytics Tracking Code. This code is accessible at anytime via your account. 1. Follow the directions for copying & pasting it to each page on your site for tracking. 1 Creating a Google Analytics Account 1
18. 1. Once your account is created it can be accessed at : http://www.google.com/ analytics 2. Click on the "Access Analytics" button 3. Log in using the Gmail account credentials entered during sign-up. 1 http://www.google.com/analytics/ Creating a Google Analytics Account 2
19. What is Web Analytics What can I do with WA What will you get from WA How do I install GA Next:Accounts & profiles
20. A Google Analytics profile is a set of configuration parameters that define a report. You need at least one profile in your account to view your data. 1. Your first profile is automatically created at the end of your GA account sign-up process. 1 Using Accounts and Profiles
23. Generating two report sets.U.S visitors 1 Using Accounts and Profiles European Visitors
24. Multiple Websites Multiple Profiles 1. If you have multiple websites you would create separate profiles for each (domain) within the same GA account. Thus allowing you to have reports for each and desired filters applied to them respectively. Note: Creating a new profile for a new domain generates a new Async. See Deploying Async as part of our series to implement this new domain Asynccode. 1 Using Accounts and Profiles
25. Multiple Functions/ Divisions Multiple Profiles 1. If there are different functions or divisions within a business, you would commonly create separate profiles for them. Thus allowing those responsible for that division to have their own reports. 1 Using Accounts and Profiles
26. Single Website Multiple Profiles 1. On a website with separate responsibilities such as Customer Support vs Marketing you would create a separate profile. Using Accounts and Profiles 1
27. Once you have setup your profiles, you cannot create an aggregate report in the future. There is no ability to rollup the individual reports. A method you could use is to produce an aggregate report first and then use filters to generate the separate reports. Aggregate Report Using Accounts and Profiles Filtered Report Filtered Report Filtered Report Filtered Report
28. What is Web Analytics What can I do with WA What will you get from WA How do I install GA Accounts & profiles Next:How do I configure WA
29. Edit the profile Change the default page if you use something other than the standard. If you’re using an eCommerce site turn this one here. Turn Site search on and add the appropriate parameter Connect to your Adsense account Configure GA
30. What is Web Analytics What can I do with WA What will you get from WA How do I install GA Accounts & profiles How do I configure GA Next:goals and how to configure them
31. Why does your site exist? What are the goals for your site? Get more leads Increase sales Increase downloads Increase usage of FAQ/help Are there any other goals besides these? Without a goal, Web Analytics is just a huge collection of data
35. Web Analytics Goals Other goals are in between and don’t have the same immediate monetary results
36. Web Analytics Goals Lastly some have goals but leave it up to you to figure them out.
37. Web Analytics Goals Back on the settings screen is another section called goals.
38. Web Analytics Goals Set the name, goal position (there are 20), type, and details. If you need to mesure steps then use a funnel. You can measure virtual pages.
39. The ugly truth Most people think this is how the internet works? Shopping Cart Shipping information Payment information Thank you for shopping with us 428 People 428 People 428 People
40. What is Web Analytics What can I do with WA What will you get from WA How do I install GA Accounts & profiles How do I configure GA Next:What basic reports can I use with GA
46. What is Web Analytics What can I do with WA What will you get from WA How do I install GA Accounts & profiles How do I configure GA What basic reports can I use with GA Next:How do I configure the reports
48. Google Analytics Intro - Reports To adjust the date range to something other than the default last 30 days, click anywhere on the date area. This expands that section to show the: Date Range Selector Which shows the previous 30 days (not including the current day).
49. Google Analytics Intro - Reports Selecting quick data ranges: Week: Click on the rounded portion of the desired week. Day: Click on the individual date. Month: Click on the month name
50. Google Analytics Intro - Reports "Compare to Past" feature Today is July 1st, so by default the month of June is selected for traffic to view. Checking the Compare to Past option allows you to compare your date range with the identical previous period. In this case it selects the month of May which is exactly the Month period prior to the month of June. Graph comparing traffic based on date ranges selected.
51. Google Analytics Intro - Reports Data Comparison The metrics (numbers) reflect: Green = increase over period. Red = Decrease over period. * Bounce rate is the inverse. If positive will show red as this is not ideal.
52. Google Analytics Intro - Reports Optimize Comparison Date Range If the default second date range (May in this case) does not align the days of the week with June: Mon - Mon Tues - Tues etc... Then you should attempt to adjust the date range to match the days of the week between the months. In ours June starts on a Tuesday, so the May data range was adjusted to start on a Tuesday also.
53.
54. See key events that may not be part of the default comparison range.
61. Google Analytics Intro - Reports Table Views The Delta view allows you to use the Compare to Past date range feature and provides a comparison of performance to that previous time period.
62. Google Analytics Intro - Reports Table Views The Pivot Table view allows you to view multiple data points at the same time. Thus decreasing the need to switch back and forth between reports.
63. Google Analytics Intro - Reports Having a long list of Source Medium in your table and trying to browse through each table row can be time consuming and less than an optimal approach. Even using different Table Views doesn't facilitate drilling down to targeted data. To simplify the process & display specific / desired data you can use: TABLE FILTERS
65. Google Analytics Intro - Reports There are two approaches of filtering your table data: The first is a Simple Format: Setting the Filter Source to containing or excluding and entering keyword(s) or pattern match in the field. This applies just to the Source Medium column. In this example we: 1. Selected containing 2. Entered "google" and the number of source medium entries went from 39 to just 5.
66. Google Analytics Intro - Reports The second filtering approach is the Advance Filter. This allows for Filtering on multiple criteria such as visits, time on site, etc. In this example we: 1. Selected "containing" for Source Medium and kept "google" 2. We added a new condition of visits equal to "2" and our results are reduced from 5 to 2.
67. Google Analytics Intro - Reports Pattern Matching The Simple Format & Advanced Filter use Regular Expressions for pattern matching. Very straight forward: Containing or Excluding & Equality selection They even allow partial matching by entering a portion of a word and are not case sensative.
69. Google Analytics Intro - Reports Chart Options The Data-Over-Time graph shows Visits by default. However, simply by clicking on the Visits drop-down menu you can select other metrics you desire to be plotted. In this example we selected Page/Visit and the plotted graph changed to reflect the metrics for this.
70. Google Analytics Intro - Reports Chart Options You can also display the comparison of two plotted metrics at the same time. After clicking on the Compare Two Metrics option we chose: Visits & Pages / Visits Each metric is shown in a different color and scaled by one or the other axis.
71. Google Analytics Intro - Reports Chart Options An additional chart option is Compare to Site. For an individually graphed metric it provides a site-wide average. The graph to the left shows Google visits in relation to the site-wide data. Indicating Google is the source of most of the visits to this site.
72. Google Analytics Intro - Reports Chart Options For the Compare to Site feature to plot the site data properly you must be drilled down into the reports Otherwise, it will overlay it onto your current data as in the second graph on the left. This is because by default the report data is not segmented. A concept we'll cover in a future presentation. vs.
73. Resources Google Analytics help Google Conversion University Ultimate GA guide Yahoo Web Analytics forum Facebook Web Analytics page Yoast.com Your friendly Web Analyst Links are on our sites here.
74. I will be emailing this presentation to anyone who leaves me a business card.
Editor's Notes
STARTUnderstanding and OptimizingSLIDE PROGRESSIONUnderstanding the results of your marketing efforts across all mediumsOptimizing your website to capture and convert those visitorsRinse & repeat = in other words once you made changes to your site, marketing or SoMe campaign, etc based on your analytics you need to go back, understand what’s happening now as the parameters have changed and optimize again. It’s a constant cycle of improvement.For example how many of you have been using eBay for more then a year? How many changes have you noticed? In the last year? FYI this site is constantly evolving and adapting based on analytics.
STARTHow about a REAL example?SLIDE PROGRESSIONBy using a site overlay functionality you can see what visitors are clicking on each page Here the link MPThree Consulting went back to my home page… I changed it to my contact us page and will continue monitoring this item
STARTStill using show of handsSLIDE PROGRESSIONThis is pivotal part of the process, without it you will get lost in the data. Voicing these will guide through to the correct answers.What are the goals for your site?Get more leadsIncrease salesIncrease downloadsIncrease usage of FAQ/helpLet’s get some feedback.What do you want your visitors to do on your site?Are there any other goals besides these?Without a goal Web Analytics is just a huge collection of data
STARTSimple example of an eCommerce site selling a product. A site with a service would be similar, with a shorter path.How we tend to envision things working on our sitesSLIDE PROGRESSIONShopping Cart + ArrowShipping information + ArrowPayment information + ArrowThank you for shopping with us100% conversion