This document describes a solar bottle that generates solar energy to charge mobile devices. It has two solar panels that convert sunlight into electricity, which is stored in a battery. An inverter converts the DC current from the battery to AC current that can charge phones. The target market is people in remote areas or defense personnel who lack electricity access. It discusses the product components, positioning in the market, and marketing strategies like endorsements and influencer groups to promote the solar bottle.

1. submitted By
ASHUTOSH SHARMA

2. introduction
 Generally we use bottle for drinking purpose but solar
bottle is a bottle cum mobile charger. There are two
"solar panel" in it that generate the "solar energy" and
a mini inverter that convert the electricity in DC
 Solar bottle is a combination of nature & technology.

3. Product Design

4. Product description
 water area :-we fill the water for drinking purpose in
water area.
 solar penal :- Solar penal is a combination of cells. cells
convert the sunlight into electricity.
 controller :- It regulates the voltage and current coming
from the solar panels going to the battery
so if there is no regulation the batteries will be damaged
f from overcharging.

5. cont.…
 BATTERY
The battery stores the energy generated by the panel
 5- INVERTER
Solar inverters convert the electricity from your solar
panels (DC)
Solar panels can’t create AC power by themselves; they
need the helping hand of an mini inverter.
 6- MOBILE CHARGING SLOT
it is a slot for charging his mobile with a mobile charging
cable.

6. Segmentation :-
Targeting :-
PRODUCT SPECILIZATION (one product in all market )
Defense people (ARMY, BSF, CRPF, CISF, POLICE)
Because they are working in outside of cities there is no
source of electricity
Remote areas people (rural people)
This can be used by everyone. Mainly it focusing on area
where they do not have electricity
Geographic segmentation (divide the market in
geographical unit)
Demographic segmentation (divide the market in
group based)

7.  Benefit positioning (The brand promises a benefit
to the customer)
 Application positioning (Brand promises to be
the best suited for that application
positioning:-

8. S.W.O.T (Strengths, Weakness, Opportunities, Threats)
Strengths :-
 It provides a friendly source of energy.
 Superior technology allows solar bottle to better meet
the needs of their customers.
 Carbon-based energy sources make them differentiate itself
Weakness :-
 This product is costly to implement.
 Direct sunlight must be required for charging.
Opportunities :-
 Greater innovation can help Solar bottle to produce unique products and services that
meet customer’s needs
 Emerging markets are fast growing regions of the world that enable solar bottle to
quickly expand .
Threats :-
 New product in market is also very threat full because if product is fail all
money will lose.

9. Endorser
 solar bottle endorsement i would select a “common people
“because he can easily convince the people mostly remote area
person facing electricity problem he knows that how to addressed
them.
 This is a new product so I will test this product in small scale and
see the result if I found that my product is satisfying the consumer
need then I will go medium or large scale endorsement.
strategies:-
 Would prefer T.V advertisement.
 Would prefer the local FM radio advertisements.
 Sponsoring some special events.
 Focus on print media

10. Influencer :- (active member in the family, teenagers)
Gatekeeper :- (Elder in the family )
Decider :- (every individual in the family)
Buyer:- (Sometimes Decider and Influencer can play the buyer’s role)
Preparers:- (anyone in the family)
Users:- (who actually use and consume the product)
Disposers :- (any member in the family can act as the disposers)
Family decision roals

11. Price :- we are introducing product with new innovative feature then
can price the product which will differentiate with competitive products.
Place :- this product is mainly for defense or remote areas people place
is very important. Mostly defense people buying the goods from defense
canteen, and remote areas people purchase the goods retailer.
Promotion :- companies try to transfer the message effectively to
consumers.
As a source of information FM radio or TV (advertisement) is good.
Retail advertising, which will inform the customers the local availability
of the product.
Marketing communication CUES

12. As our product is new entrant to market opinion leader plays a major role,
as this belongs to technology product for personal consumption.
opinion leader plays a key role because he had consumed the product so
that he can able to say the usage and utility like.
How to use the product?
How to charge our mobile from that?
Consumer reference groups
Friendship groups (many consumers prefer this group while purchasing
goods)
Normative reference groups ( that directly influence an individual, like
family)
Indirect Reference groups or Aspiration groups (Celebrities or famous
personalities
Role of opinion leader