The document discusses Primotech Energy Solutions, an Indian company that provides solar energy products and services as a cost-effective alternative to address India's electricity crisis. The company's mission is to provide high quality, reliable, and affordable green energy solutions globally using scientific and technical expertise. It offers solar panel systems, batteries, chargers, LED lights, and consulting services and aims to increase sales and awareness of solar energy options.

1. ENERGIE !!
SOLAR SOLUTIONS ----- AS A COST EFFICIENT
ENERGY SOURCE FOR INDIA

2. Executive Summary
Current Situation - Electricity crisis.
Use of UPS / Generators leads to high utility bills.
Our aim is to reduce expenditures on light and
ensure savings on replacement costs.
Solar energy is freely available without caring for
utility expenses.
No import duty on solar chips – reduction in
expenses.

3. The Opportunity

4. iNDIA is the country which receives most sunlight (100,000
megawatts ) but not used efficiently.
Our aim is to provide the fastest way to overcome the
energy shortage through electrification based on solar
energy by offering products that would be cost effective in
the long run
Provide our target market with a complete Solar Panel
System comprising of a battery and a charger.
Main focus is the creative application of solar technology
and creating awareness
Offering of ‘customized’ packages of products according to
customer’s requirements

5. The Company
Our Mission
To continually strive to provide the highest quality, most
reliable, and affordable green energy products and services
globally by applying our scientific, technical and management
expertise for the benefit of people and the planet.
Our Vision
To be a globally recognized organization that provides
Innovative, cost effective and the best green energy solutions to
our customers.
The Company
Primotech Energy Solutions Pvt. Ltd, headquartered at Delhi. Started its operation in 2013
as a Green Energy Solutions provider. It has three business vertical’s :
SOLAR , LED , ENERGY CONSULTING SERVICES. An ISO 9001:2008 , ISO 14001 : 2004
Company led by visionary leaders , industry veterans and skilled professionals who
anticipate the growing need of green energy sector.
Core Values
1. Integrity
2. Innovation
3. Commitment
4. Excellence
5. Team Work

6. Project Objectives
Providing the customized service with a reason
able price.
Increase the growth rate of sales.
Provide the product/service quicker then the
competitors.
Become successful in the specified area.
Increase the level of awareness in between
customers.
Maintain a staff of enthusiastic employees for
excellent service to customer.
1/2

7. Project Objectives
Increasing average monthly sales in first year to reach
break-even.
To provide long lasting and durable products.
Increase customer awareness regarding the solar
energy alternative through effective promotional
tools.
2/2

8. Products & Services

9. Solar Panel Systems
Solar panel
Battery
Charger
System Parts

10. Solar Panel Systems
Solar Panels
There are 3 types of solar panels available:
Mono crystalline
Poly crystalline
Thin Film
Energy stored in batteries of these solar panels can be
used to power lights for two to three days.

11. Solar Panel Systems
Battery
Lead acid batteries are required for storing energy
produced by solar panels
A device connected with the solar panel and the battery
and allows the flow of current from battery during night
time
Charger

12. Supportive Products
Light Emission Diode (LED) are environment
friendly with approximately 6 years life.
Pendant Lights used as decoration lights in events.
Flood Lights used to light up bill-boards.
Customized Packages such as laptop bag solar
charger, any home appliance powered by solar energy
etc.

13. Services
Sale of Solar Panel System for household
Sale of Primotech’s products and custom
made commodities to the target market
Rent solar panel systems to advertising
agencies for lightening the bill boards.
Lighting services for event management.

14. Management

15. Team
The management would comprise 3 Managers, in
Marketing, Finance and Electrical.
There is one Assistant marketing Manager, and one
accountant.
There are three highly skilled electricians.

16. Hierarchy
CEO
Marketing
Manager
Finance
Manager
Electric
Manager
Asst. Marketing
Manager
Accountant
Electrician 1
Electrician 2
Electrician 3

17. Marketing Analysis

18. Target Market
Users of Outdoor Products and Services
Corporate sector ( bill boards & hoardings)
Retail outlets
Beauty saloons
Fast food chains
Educational institutes
Street lights and Street signals (Long term planning)

19. Users of Indoor Products and Services
Household users
Hostelites
Party decorators
Hospitality service providers
Target Market

20. Marketing Strategies
Conduct seminars on corporate level to attract clients of
advertising agencies
Information about company and products on Website
Advertisements on billboards and news paper
Free LED with every purchase of product
Giving discount on bulk buying of products
Public Relations
Above the Line
Sales Discount

21. Competitive Edge
Savings in electricity and generator bills
Overcoming the energy crises
Save replacement costs of electronic appliances
Durability of products
Cost effectiveness
Emerging market
Savings cost because of no customs duties on importing
solar chips
B2B services (Advertising and Decors of events)
B2C services (fittings and Installation of products)