1. Fastrack was launched in 1998 as a sub-brand of Titan focused on the youth watch market. It has since expanded into a fashion accessory brand offering watches, bags, sunglasses, belts, and wallets. 2. Fastrack utilizes social media strategies to target youth customers where they are online. It joined Facebook in 2005 and now has over 9 million likes and 22,000 talking about the brand. It also has a presence on Twitter, Pinterest, YouTube, Instagram, and Google+. 3. Fastrack's social media campaigns like "Life on Fastrack", "Bikers on Fastrack", and the video contest "MyExBox" aim to attract youth, create interest in products, and

1. Social media marketing
Assignment

2. Introduction
• Titan launched his sub brand FASTRACK in 1998. for watches in youth
segment.
• It had evolved in to a fashion accessory brand with entry in to product
segmentation like,
Watches,Bags,Sunglasses,Belts,Wallets
• Contributes the largest share of profit to titan 30-40%
• Target customer youth or youngster .

3. Brand strategies used in traditional market
• product strategies :-
*Funky, Adventurous and Cool Colors.
*Fashionable and Trendy.
• pricing strategies :-
* middle to high level pricing.
* pricing targeted youth towards the fashion accessory .

4. cont..
• distribution strategies :-
* 11000 fastrack Dealers spread across 2500 towns.
* 55 Exclusive Fastrack Stores/Kiosks in 22 towns.
* 745 Service Centers in 345 Towns
• Promotional strategies :-
* promoting multiple buying
* advertising is in the form of television.
* Ads are provocative and high appeal among the college going
populations

5. Promotional strategies cont..
The Brand Ambassadors virat kohli
represent the brand image of Fastrack
,Bold, Adventurous.
They also have a mass following and
immediate connect with the Indian Youth

6. Social media strategies followed by fastrack
• fastrack entered in social media market(internet) in 2005.
• Fastrack needed to reach the youth where they were, and in the new Internet
environment they were on social networking sites, blogs etc.
• Fastract joined Facebook in 2005.
• Now 9,056,756 people have liked the page and 21,653 talked about them.

7. cont..
• Twitter page
• Now in the twitter 4,405 people have tweets and 6,571 follow them.

8. cont..
• Fastrack participated in some other social networking site.
• http://www.pinterest.com/fastrack/
• https://www.youtube.com/user/fastrackworld
• http://instagram.com/fastrackworld/
• https://plus.google.com/115337300713616907275/videos

9. Success in social media strategies
• Social media is the tool. They used to attract the youth , the pictures displayed on the
website creates curiosity and interest towards the product.
• Fastrack has launched two Facebook groups called Life on Fastrack and Bikers on the
Fastrack, which have 121 and 71 members already.
• It has launched MyExBox, an online campaign where users can post videos.
• online campaign is based on the Fastrack’s theme ‘Move On’ and encourages users to
vent the reasons why they had to dump someone or something and move on.
According to the company, the most viewed video of the week wins Fastrack
Merchandise and also a chance to get featured in a Fastrack TV commercial.
• This makes the campaign go viral as users share the videos with their friends to get
more views.
• It sells watches online through direct marketing.