Bingo is a snack brand launched by ITC in 2007 that offers a wide range of salted snacks. It currently has 4 sub-brands in its portfolio: Bingo! Yumitos, Bingo! Mad Angles, Bingo! Tedhe Medhe, and Bingo! Tangles. The brand targets mass markets including children, college students, and household wives with its affordable yet premium quality snacks. Its positioning focuses on fun, excitement, and mass appeal to compete with similar mass-produced snack brands.

1. Ashutosh Sharma
201312248

2. introduction of bingo
Bingo is a ITC product.
Bingo! was launched in March 2007.
It provides wide range of exciting packaged salted
snacks
The brand is associated with youth, fun and
excitement.
At present Bingo! has 4 sub-brands in its portfolio

3.  Bingo! Yumitos - 'Take a Yumitos Break'
Premium
Salted
Internation
al Cream &
Onion
Masala Remix Fiery Red
Tomato
 Bingo! Mad Angles - "Har Angle se Mmmm
Mad Angles
Chilli Dhamaka
- Crunchy
triangles with a
taste of chillies
Mad Angles Masti
Chaat - A chaat flavor
that you can savour
without having to stop
by the galli ka
chaatwaala.

4.  Bingo! Tedhe Medhe - "Har Stick mein alag twist
Bingo! Tedhe
Medhe
 Bingo! Tangles - "Khaoge to Khilaoge
Masala Tangle
Salted Tangle

5. We can come with the bingo tomatocatchup
chilicatchup
we can come with bingo chips masalasachet
other brand they can come with vegetable masala pack
(Image related category)
(Image related category)
(Image related category)

6. Children
College students
House hold wife
Positioning
Segmentation
MASS MARKET-
(mass production, mass distributions,
Quality positioning (promises a higher level of benefit for a given price
. Competitor positioning (MDH , Maggi masala ,kisaan tomato