This business presentation is targeting those investors looking for opportunities in the Alternative Energy Industry. We have brand distribution requirements for different Counties or States. To know more and start doing business with us, you can reach us through our website at www.cinchhorizon.com
Strategic Management report for course submission.
Red Ocean and other competitive strategies.
Done for Executive Development Program - Strategic Management, XLRI. Batch 2020
This presentation on LG's Sampoorna Color TV talks about an innovative consumer product for Rural India, Its marketing strategies and growth story. It explains 4As and 4Ps of Rural Marketing wrt LG Sampoorna
Strategic Management report for course submission.
Red Ocean and other competitive strategies.
Done for Executive Development Program - Strategic Management, XLRI. Batch 2020
This presentation on LG's Sampoorna Color TV talks about an innovative consumer product for Rural India, Its marketing strategies and growth story. It explains 4As and 4Ps of Rural Marketing wrt LG Sampoorna
This presentation outlines a final marketing report for Principles of Marketing at Pepperdine University, and reflects the findings of our strategic marketing plan for the Phillips Hue LED lightbulb. The Phillips Hue LED lightbulb gives the consumer the ability to connect their smartphone with any standard-socket indoor lighting system. Our report focused primarily on a marketing strategy targeted towards high end hotels. This report was very well received by our honorable marketing instructor, Professor Frank Sadighian. While the report content is the result of a collaborative effort with three of my classmates, I was responsible for the PowerPoint composition.
GSOM SPbU is the first Russian school to be included in the significant International Financial Times ranking (2013, 2014) along with the leading international schools of business and management
GSOM SPbU is #1 business school in Russia and in Eastern Europe according to EDUNIVERSAL International Ranking (2012, 2013, 2014)
Strong networks of academic and corporate partners: global network of 58 top business schools; over 190 companies provide internships for our students. Many Russian and international business leaders are guest speakers at GSOM.
GSOM provides three master programs: Master in Management, Master in Corporate Finance, Master in Public Management.
This presentation outlines a final marketing report for Principles of Marketing at Pepperdine University, and reflects the findings of our strategic marketing plan for the Phillips Hue LED lightbulb. The Phillips Hue LED lightbulb gives the consumer the ability to connect their smartphone with any standard-socket indoor lighting system. Our report focused primarily on a marketing strategy targeted towards high end hotels. This report was very well received by our honorable marketing instructor, Professor Frank Sadighian. While the report content is the result of a collaborative effort with three of my classmates, I was responsible for the PowerPoint composition.
GSOM SPbU is the first Russian school to be included in the significant International Financial Times ranking (2013, 2014) along with the leading international schools of business and management
GSOM SPbU is #1 business school in Russia and in Eastern Europe according to EDUNIVERSAL International Ranking (2012, 2013, 2014)
Strong networks of academic and corporate partners: global network of 58 top business schools; over 190 companies provide internships for our students. Many Russian and international business leaders are guest speakers at GSOM.
GSOM provides three master programs: Master in Management, Master in Corporate Finance, Master in Public Management.
Innovation has become a buzzword used by many but understood by few. It seems to be a privilege only for those individuals and companies that possess huge amounts of capital available to put in risk. Hence, it looks like there is a very small opportunity for developing countries and emerging companies to compete in the big leagues.
Nevertheless, there is hope. We will follow the example of companies from Latin America and other emerging countries that have found their way up, outside of the traditional paths, to reach the global stage. Then, we will also navigate through the paradigms related to innovation that we shall change and the inhibitors that we must overcome in order truly move forward in our organizations.
Concord Business Plans - Pitch Deck ExamplesWanda Halpert
Deck with sample slides from actual pitch deck client work. We have completed over 800 business plans and pitch decks that have raised more than $2.5 Billion for our clients.
It is a case analysis of a Harvard Business School Case. This ppt shows how a shift has taken place from upstream to downstream activities in the business.
This project was made to find out our creative approach. Contact lenses with night vision ability in today's time is a futuristic idea and the idea of how we can make this product is beautifully represented through this presentation
· Honda CivicMKTG 303-010 & 011 Marketing Plan Overview· Ide.docxalinainglis
· Honda Civic
MKTG 303-010 & 011 Marketing Plan Overview
· Identifying Business Problem / Opportunity
· Situational Analysis (Strengths / Weaknesses / Opportunities / Threats)
·
Solution
Offering (Products / Services)
· Target Market (Industry / Segment),Knowledge and Dynamics
· Competitive Environment
· Positioning
· Launch Marketing Strategies
· Launch Goals and Metrics / Demand Projections
TARGET MARKET (INDUSTRY / SEGMENT), KNOWLEDGE AND DYNAMICS
What is your organization’s addressable target market, industry and/or segment?
What is the current “phase” of your target market, industry and/or segment? Introduction? Growth? Maturity? Decline?
Is there enough room in your target market, industry and/or segment for successful and sustainable business growth? For how long?
Who are your key customer decision makers? Influencers to those decision makers? Information gatherers? “Qualitative Buyer” (e.g., Customer Executive)? “Quantitative Buyer” (e.g., Procurement / Contracts)? Who Can Say “Yes”?
What keeps those decision makers up at night? What “pain” is your “solutions set” remedying?
Marketing Plan / Competitive Environment
· Who is your organization’s key competition in terms of size (revenue / market share)? Success (profitability)? Innovation? Fastest growth? Most like you?
· Are you going to market to compete as an innovation / technical leader? Service and support leader? (Lowest) price leader? Or as a “me too” player? Is there room in that position to survive? Thrive?
· What is your current “share of customer wallet”? How will you “unhook” your competitors to secure their current business?
· If you are “first to market,” will the first competitive entry leap over you on innovation / technical capability? On service and support? Undercut you on price? How will you respond?
· How will buyer behavior change the competitive playing field (e.g., “Gen Y” and/or “Gen Z” way of embracing / disseminating information, making decisions and doing business)?
Marketing Plan / Positioning
· From the perspective of the buyer, where does your organization’s offering fit vis-à-vis the “total solutions continuum” required for this target market, industry and/or segment? Are you just the “kitchen appliances” for the home builder?
· Where does your offering fit in this “total solutions continuum” in terms of capabilities? Upstream? Downstream? “An inch deep and mile wide?” “An inch wide and a mile deep?” “A mile deep and a mile wide?”
· Are you positioning yourself as a leader for innovation / technical capability? Service and support excellent? (Lowest) price competitiveness? Or as just a “me too” player?
· Would your positioning, messaging and value proposition(s) resonate with the key customer decision makers? Influencers to the decision makers? Information gatherers? With the key industry influencers (e.g., advisors, analysts, associations, consultants, media, researchers)?
· How would your current brand drive or hinder your progress.
MCB Business plan to launch the product in the competitive Indian switchgear market
This includes comparison between various leading manufacturers of Indian subcontinent
2. Cinch Horizon is not your ordinary alternative energy
company. We create products that revolutionize the
way consumers look at electricity.
Our solar and power storage solutions are the best of
their kind. We don’t focus on cost. We focus on quality.
If you are looking for products that can change the
power industry in more ways than one then we are the
company you have been waiting for.
Be our accredited country distributor and experience
the difference of being in business with us.
www.cinch
horizon.co
m
COUNTRY AND STATE DISTRIBUTOR
PROPOSAL
3. Our Purpose
We are an energy company that despise electric bills. We believe that
power should easily be accessible, abundant and free.
Our goal is to provide game-changing solutions that revolutionize the
power industry.
We are market disruptors. We make electricity free.
4. Our History
David Goldenberg and Bruce Johnston are American, visionary entrepreneurs who founded Cinch Horizon
Incorporated in Las Vegas, Nevada, U.S.A. The company was formed with the purpose of providing free and
abundant energy to everyone. These industrialists wanted to power the planet by using the richest energy
source available to mankind: the sun. They firmly believe that if we can find effective ways to store solar
energy, all of the world’s power issues will be gone.
In 2014, this vision was transformed into a reality. Cinch Horizon created advanced solar panels and power
storage solutions for the U.S market that changed the perspective of consumers about the industry as a whole.
The solutions they produced were so revolutionary that they decided it was time to bring the technology to
the international market as well. They aim to have more people in the world experience the advantages of
harnessing the power of the sun with the right technology and maximizing the full potential of clean energy.
9. • Category Segments:
A. Rooftop Solar Panel
B. Portable Solar Panel
C. Power Storage Solution
• 26 Product SKU’s
• Brand of the wise homeowner
www.cinchorion.com
18. • Category Segments:
A. Portable Power Series
B. Mobile Device Charging Solution
• 4 Product SKU’s
• Brand of people always on the go.
www.cinchaccess.com
23. 20 Ah Li ION, 40 Ah Li ION, 100 Ah Li ION & 180 Ah Li ION
24.
25.
26. • Category Segments:
A. Home Series – Solar Panels
B. Business Series – Solar Panels
C. Home & Business Series – Power Storage
D. On the Go Series – Mobile Panels &
Storage
• Brand for the picky home & business owner
www.cinchinfinity.com
27.
28.
29.
30.
31.
32. • Category Segments:
A. Medical
B. Marine
C. Military
D. Hospitality
E. Agricultural
F. Industrial
G. Energy
• Brand of the clever CEO, Executive or Business
Owner
www.p2e-optimus.com
42. 0
2
4
6
8
10
12
14
16
Power Produced No. of Hours Running Charging Time
Usage Matrix
Inverter Size Solar Panel Size
Different appliances can be powered: Air Conditioning System,
Refrigerator, Television, Lighting, Electric Fans, Computers, Radio, etc.
Running time depends on Inverter and Battery Size. Higher Capacity
means longer hours of usage and more appliances to run.
The bigger size and more solar panels used the shorter the charging
time.
43.
44. The biggest challenge of consumers worldwide has always been the rising electricity cost. Energy Production is
big business and global electricity costs are projected to increase by an average of 5% annually. The only
solution to correct this phenomenon is the growth of the alternative or renewable energy sector. However, it
remains to be underdeveloped driven by the lack of mainstream information, limited product distribution and
the fact that majority of the solar companies are enthralled in the low price game. In the alternative energy
business, manufacturers have to choose: Product Quality or Product Cost. Most select cost just to eliminate
the purchase barrier leaving consumers dissatisfied in the end.
It is also important to note that solar products have a unique premium. The effectiveness of the product
depends on the type of parts used and the design of the system. This is why it has become too technical with
several companies hiding behind the veil of complexity so that consumers won’t be able to fully understand it.
This is currently the biggest business opportunity: Effective Distribution of Solar Technology.
BACKGROUND
45. Cinch Horizon Distributor Program
• Cinch Horizon is looking for distributor partners that will
cover the markets we are targeting to develop and sell the
energy brands in our portfolio.
• Cinch Horizon primarily serves as the manufacturing and
marketing arm while the assigned distributor will focus on
selling the product to the different trade channels in the
assigned Country or State.
• Cinch Horizon will always provide the operational
guidance and business direction to ensure brand
development in the assigned market.
46. CH Distribution Model
CINCH HORIZON
Country Distributor
Retail Trade
Channel
Specialized
Channel
Consumers Customers
48. Key Mechanics for Distributor Activation
1. Distributor entity needs to purchase
$500,000 worth of product inventory in order
to be activated and assigned as the sole
distributor of Cinch Horizon brands in the
assigned country.
2. Distributor entity needs to have the logistical
infrastructure and selling organization that
can cover targeted retail stores and industrial
channels.
3. Distributor entity needs to have an assigned
point person that will regularly engage Cinch
Horizon Distributor Managers.
49. Distributor Compensation Package
1. Distributor Acquisition price will be set by Cinch Horizon at a global standard rate.
2. Total Distributor Margin will be at 25% which includes all tax and import duties.
3. All online orders going through the Cinch Horizon website will be served through the
country distributor assigned with the 25% margin protected.
4. All transactions will be cash through wire transfer.
5. Delivery time of orders sent will depend on the destination country but will take
between 3 to 4 weeks.
50. Benefits of Becoming an accredited
Cinch Horizon Country Distributor
1. Energy Industry Trend – There is a rising global demand for alternative energy products like solar driven by the rising
electricity cost and unstable power grid. It is the perfect time to realize this business opportunity.
2. Cinch Horizon Brands – No brand or company truly owns the solar industry. We are the only solar company with a
robust branding strategy. We have brands that address all consumer segments. This is our company’s biggest
competitive advantage.
3. Products – Cinch Horizon prides itself on the quality of its products. We do not have a low price business model. Our
goal is to provide the best solar products in the market.
4. Leverage on Latest Technology – Cinch Horizon is a company that sells premium and state of the art solar technology.
All our products are manufactured and designed in the United States.
5. Truth behind Solar – Cinch Horizon’s main thrust is to inform the world of the truth behind solar technology. Our
primary focus is simplifying the message so that our consumers can fully understand what our solutions can and can’t
do.
51. NEXT STEPS
1. Set up a conference call with the Cinch Horizon Officers.
2. Agree and sign the distributor agreement.
3. Activate the distributorship by sending the funds required for the
business.