Consumer Behavior: Marketing Analysis - Laddering Technique
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Laddering is a qualitative marketing research technique, which seeks to understand why people buy and use products and services. Based on the means end theory, there is hierarchical organization between the consumer perception and knowledge and it contains the following parameter. Attributes Consequences Value
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• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationRecently uploaded (20)
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Consumer Behavior: Marketing Analysis - Laddering Technique
- 1. BY- SURYAKUMAR THANGARASU(14 MBA 1073) VINAYAK BANAKAR(14 MBA 1107) CONSUMER BEHAVIOUR ASSIGNMENT NO-1 LADDERING- DOMINOS PIZZA
- 2. LADDERING??? • Laddering is a qualitative marketing research technique, which seeks to understand why people buy and use products and services. • Based on the means end theory, there is hierarchical organization between the consumer perception and knowledge and it contains the following parameter. 1. Attributes 2. Consequences 3. Value
- 3. QUESTIONNAIRE • What feature do you like the most in dominos? • What does the feature or attribute do? • What is important about that feature? • In what way it benefits you? • What does the benefit do for you? • Personally why is that benefit so important? • How frequent you visit this place? • How many years you are visiting dominos? • Why opted for dominos? Will the person accompanying you will have impact on choosing dominos? • Will you switch to another restaurant if the same taste and ambience is provided? • Have you tasted similar products outside dominos?
- 4. HIERARCHIAL MAPING FOR RESPONDANT 1 - Akilan Values • Lazy and sophisticated • Satisfaction Consequences • Saves Wallet and time • Frequent visit (once in a week) • Food available even late night Attributes • Taste • Low price and Quick Delivery • Extended working time compared to others
- 5. HIERARCHIAL MAPING FOR RESPONDANT 2 - Nitish Values • Self Esteem • Pleasure Consequences • Frequent Visit (once in a week) • Music and Entertainment • Having a chat / Relaxation Attributes • Closely located • Variety • Service and Ambience
- 6. HIERARCHIAL MAPING FOR RESPONDANT 3 – Prabal & Aditya Values •True Friendship •Pleasure and Happiness Consequences •Frequent Visit (above 4 times a week) •Having a chat / Relaxation •Quality •Impress others Attributes •Closely located •Variety and taste •Hygienic •Foreign sounding
- 7. HIERARCHIAL MAPING FOR RESPONDANT 4 – Hari Values • Accomplishment • Self Esteem Consequences • Frequent Visit(Once in a week) • Better flavor and tasting • Special treat - Premium Attributes • Taste - Organo Sizzling taste especially • Ambience • Uniqueness in pizza
- 8. HIERARCHIAL MAPING FOR RESPONDANT 5 – Shobit Values • Feeling relaxed • Family Consequences • Regular visitor • Excitement Attributes • Kids Friendly • Many branches available • Low price