Disclaimer: I do not own the right in some few parts of this slide. Some slides credit goes to the individuals who share their slide.
FAIR USE:
"Copyright Disclaimer Under Section 107 of the
Copyright Act 1976, allowance is made for "fair use"
for purposes such as criticism, comment, news
reporting, teaching, scholarship, and research. Fair
use is a use permitted by copyright statute that
might otherwise be infringing. Non-profit,
educational or personal use tips the balance in favor
of fair use.".
Product, Services, and Brands - Building Customer Value - MarketingFaHaD .H. NooR
What Is a Product?
Product and Services Decisions
Branding Strategy: Building Strong Brands
Services Marketing
A Product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a need or want
Experiences represent what buying the product or service will do for the customer
Pricing Understanding and Capturing Customer Value - MarketingFaHaD .H. NooR
outline
What Is a Price?
Customer Perceptions of Value
Company and Product Costs
Other Internal and External Considerations Affecting Price Decisions
Customer Value-based pricing uses the buyers’ perceptions of value, not the sellers’ cost, as the key to pricing. Price is considered before the marketing program is set.
Value-based pricing is customer driven
Cost-based pricing is product driven
New Product Development & Product Life Cycle Strategies - MarketingFaHaD .H. NooR
New-Product Development Strategy
New-Product Development Process
Managing New-Product Development
Product Life-Cycle Strategies
Additional Product and Service Considerations
Acquisition refers to the buying of a whole company, a patent, or a license to produce someone else’s product
New product development refers to original products, product improvements, product modifications, and new brands developed from the firm’s own research and development
Product, Services, and Brands - Building Customer Value - MarketingFaHaD .H. NooR
What Is a Product?
Product and Services Decisions
Branding Strategy: Building Strong Brands
Services Marketing
A Product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a need or want
Experiences represent what buying the product or service will do for the customer
Pricing Understanding and Capturing Customer Value - MarketingFaHaD .H. NooR
outline
What Is a Price?
Customer Perceptions of Value
Company and Product Costs
Other Internal and External Considerations Affecting Price Decisions
Customer Value-based pricing uses the buyers’ perceptions of value, not the sellers’ cost, as the key to pricing. Price is considered before the marketing program is set.
Value-based pricing is customer driven
Cost-based pricing is product driven
New Product Development & Product Life Cycle Strategies - MarketingFaHaD .H. NooR
New-Product Development Strategy
New-Product Development Process
Managing New-Product Development
Product Life-Cycle Strategies
Additional Product and Service Considerations
Acquisition refers to the buying of a whole company, a patent, or a license to produce someone else’s product
New product development refers to original products, product improvements, product modifications, and new brands developed from the firm’s own research and development
The marketing environment includes the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with customers.
Preparing a marketing environmental analysis is an essential step in understanding the external local, national or international forces that might affect your small business. These factors are largely outside your direct control, but you can adapt your business and marketing strategy to take advantage of the opportunities they present while minimizing the potential threats. A PESTLE analysis is the most common way of undertaking such a review; PESTLE stands for the Political, Economic, Social, Technological, Legal and Environmental factors you need to consider.
Marketing Channels - Delivering Customer ValueFaHaD .H. NooR
Supply Chains and the Value Delivery Network
The Nature and Importance of Marketing Channels
Channel Behavior and Organization
Channel Design Decisions
Channel Management Decisions
Public Policy and Distribution Decisions
Marketing Logistics and Supply Chain Management
Upstream partners include raw material suppliers, components, parts, information, finances, and expertise to create a product or service
Downstream partners include the marketing channels or distribution channels that look toward the customer
Company and Marketing Strategy Partnering to Build Customer RelationshipsFaHaD .H. NooR
Companywide Strategic Planning: Defining Marketing’s Role
Designing the Business Portfolio
Planning Marketing: Partnering to Build Customer Relationships
Marketing Strategy and the Marketing Mix
Managing the Marketing Effort
Measuring and Managing Return on Marketing Investment
Strategic planning is the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities
Matrix: The future of communication is decentralised, secure and interoperableAlan Quayle
Matrix: The future of communication is decentralised, secure and interoperable
Matthew Hodgson, Technical Co-founder, Matrix.org
Over the last few years many messaging platforms have gained popularity. They offer the same basic functionality, and differentiate with better UIs/UX and the types and number of integrations and bots. However, they all have one thing in common: they don't talk to each other. In the current situation, the biggest loser is the user. It means we have to create numerous accounts across all these silos so we can keep in touch with all our contacts and not miss out on their social interaction. And in doing so we give away our data to various centralised silos, completely losing control over it. But users are also the most important thing for apps - can we make use of this power and demand a future where apps can interoperate? Instead of joining the app that's currently where all your contacts hang out, you could instead choose the app that has the most integrations and thus be able to talk to everyone.
This is the problem the Matrix team is trying to solve: Matrix (matrix.org) is an open standard for decentralised communication. Matrix can be used for decentralised group chat (with optional end-to-end encryption), WebRTC signaling, Internet of Things data transfer, and anywhere you need a common data fabric to link together fragmented silos of communication.
Presented at TADSummit 2016, 15-16 Nov, Lisbon in the Sponsors' Plenary
I have been giving some very serious consideration to when and where different forms of communication should be used. Looking primarily at how effective they are generally, but accepting that this will change given the target audience and the messages that need to be delivered.
I'd welcome your comments on the subject, especially the relative positions and efficacy of the different methods.
Thanks in anticipation.
The marketing environment includes the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with customers.
Preparing a marketing environmental analysis is an essential step in understanding the external local, national or international forces that might affect your small business. These factors are largely outside your direct control, but you can adapt your business and marketing strategy to take advantage of the opportunities they present while minimizing the potential threats. A PESTLE analysis is the most common way of undertaking such a review; PESTLE stands for the Political, Economic, Social, Technological, Legal and Environmental factors you need to consider.
Marketing Channels - Delivering Customer ValueFaHaD .H. NooR
Supply Chains and the Value Delivery Network
The Nature and Importance of Marketing Channels
Channel Behavior and Organization
Channel Design Decisions
Channel Management Decisions
Public Policy and Distribution Decisions
Marketing Logistics and Supply Chain Management
Upstream partners include raw material suppliers, components, parts, information, finances, and expertise to create a product or service
Downstream partners include the marketing channels or distribution channels that look toward the customer
Company and Marketing Strategy Partnering to Build Customer RelationshipsFaHaD .H. NooR
Companywide Strategic Planning: Defining Marketing’s Role
Designing the Business Portfolio
Planning Marketing: Partnering to Build Customer Relationships
Marketing Strategy and the Marketing Mix
Managing the Marketing Effort
Measuring and Managing Return on Marketing Investment
Strategic planning is the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities
Matrix: The future of communication is decentralised, secure and interoperableAlan Quayle
Matrix: The future of communication is decentralised, secure and interoperable
Matthew Hodgson, Technical Co-founder, Matrix.org
Over the last few years many messaging platforms have gained popularity. They offer the same basic functionality, and differentiate with better UIs/UX and the types and number of integrations and bots. However, they all have one thing in common: they don't talk to each other. In the current situation, the biggest loser is the user. It means we have to create numerous accounts across all these silos so we can keep in touch with all our contacts and not miss out on their social interaction. And in doing so we give away our data to various centralised silos, completely losing control over it. But users are also the most important thing for apps - can we make use of this power and demand a future where apps can interoperate? Instead of joining the app that's currently where all your contacts hang out, you could instead choose the app that has the most integrations and thus be able to talk to everyone.
This is the problem the Matrix team is trying to solve: Matrix (matrix.org) is an open standard for decentralised communication. Matrix can be used for decentralised group chat (with optional end-to-end encryption), WebRTC signaling, Internet of Things data transfer, and anywhere you need a common data fabric to link together fragmented silos of communication.
Presented at TADSummit 2016, 15-16 Nov, Lisbon in the Sponsors' Plenary
I have been giving some very serious consideration to when and where different forms of communication should be used. Looking primarily at how effective they are generally, but accepting that this will change given the target audience and the messages that need to be delivered.
I'd welcome your comments on the subject, especially the relative positions and efficacy of the different methods.
Thanks in anticipation.
this is ppt presentation on product management . it covers features of product ,product levels ,product classification ,product mix and product life cycle stratagies
What do industrial markets need to know when it comes to branding? Shari Worthington of Telesian Technology presented this webinar on 2/22/11. Sponsored by MCAA (@MeasureControl)
ntroduction to Marketing - Session 3 at ITM, Mumbai. Includes:
Promotion and Advertising
• Promotional activities
o Trade shows, sponsorship, trade-fairs, contests, coupon programme, community projects
• Advertising
o TV, radio, trade magazines, direct mailing, billboards, packaging, internet
• Public Relations
o Relationships with media, customer’s community, public speaking, research
• Personal Selling
o B2B and B2C
• Marketing Accessories
Brochures, newsletters, fliers, give-aways
Pricing and Distribution
Price is unique among the 4 Ps in that it directly affects the company’s revenues and profits.
Pricing is both a science and an art
Pricing seems to be the one “P” that has been dramatically affected by the use of the Internet
Pricing and Distribution
• Cost based pricing
• Value based pricing
• Premium pricing
• Discount / promotional pricing
• Price Skimming
• Psychological pricing
• Geographic pricing
• Product line pricing
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
2. CHAPTER 8: LEARNING
OBJECTIVES
• Define Product
• Understand the levels of product and
services
• Understand the decisions companies make
regarding their individual products and
services, product lines, and product mixes
• Explain how companies build and manage
their brands
• Enumerate the four characteristics of
service marketing
3. WHAT IS A PRODUCT?
Product is anything that can be offered to a
market for attention, acquisition, use, or
consumption that might satisfy a want or
need.
—Also include services, events, persons,
place, organizations, ideas, or a mixture of
these—
5. SERVICES
SERVICES are a form of product that
consists of activities, benefits, or
satisfactions offered for sale that are
essentially intangible and do not
result in the ownership of anything.
EXAMPLE
S
Doctor’s HAIR CUT
Examination
7. Levels of Product
CORE ACTUAL AUGMENTED
CUSTOMER PRODECT PRODUCT
VALUE
To develop
What is Offering
product and
additional
the buyer service features,
consumer
really design, a quality
services and
level, a brand
buying? name, and
benefits.
packaging.
8. AUGMENTED:
ACTUAL: DELIVERY
INSTALLATI
ON
BRAND PACKAGING
CORE:
BASIC
CREDIT/ NEED, FEATURES
WARRANTY
PAYMENT QUALITY BENEFIT
TERMS LEVEL
DESIGN
AFTER SALES SERVICES
9. NOKIA N8:
THE CORE
PRODUCT:
COMMUNICATION
MESSAGING
10. THE ACTUAL PRODUCT
PACKAGING-Anodised
Aluminium case, available
in 6 different colours.
Size: 113.5 x 59 x 12.9 mm
Weight (with battery): 135 g
Volume: 86 cc
FEATURES-Works on
Symbian ^3, Has a 12 MP
camera, Radio and Music
player and Gaming.
QUALITY LEVEL: Phone
camera is of exceptional
quality with HD recording.
BRAND: Nokia, which
happens to be one of the
most trusted cell phone
brands in India.
11. AUGMENTED PRODUCT
DELIVERY: Then
product can be
purchased from any
Electronic goods
showroom. It can be
also ordered online.
INSTALLATION: Not
required.
WARRANTY: The
product has a warranty
period of 1 year.
AFTER SALE
SERVICES: Can be
acquired from any
Nokia service centre.
CREDIT/PAYMENT
13. Product and services classes
Consumer products Industrial Products
Are products and A product brought by
services bought by individuals and
final consumers for organizations for
personal further processing for
consumption. use in conducting a
business.
15. Marketing Convenience Shopping Specialty Unsought
Consideratio
ns
Customer Frequent purchase, little Less frequent Strong brand Little product
buying behavior planning, little purchase, much preference and loyalty, awareness
comparison or shopping planning and special purchase
effort, low customer shopping effort, effort, little comparison
involvement comparison of of brands, low price
brands on price, sensitivity
quality, style
Price Low price Higher Price High Price Varies
Distribution Widespread distribution, Selective Exclusive distribution Varies
convenient locations distribution in in only one or few
fewer outlets outlets per market
area
Promotion Mass promotion by the Advertising and More carefully Aggressive advertising
producer personal selling targeted promotion by and personal selling
by both the both the producer and by the producer and
producer and reseller reseller
resellers
Examples Toothpaste, magazines Clothing and Luxury goods such Life insurance and red
and detergent appliances Rolex or fine crystals cross blood donations
16. Industrial Product types
Materials and parts - Raw materials and
manufactured materials and parts.
Capital Items – Industrial products that
aid in the buyer’s production or operation.
Supplies and services – Operating
supplies and repair and maintenance
items.
18. Organization marketing Person marketing -
- consist of activities consist of activities
undertaken to create, undertaken to create,
maintain, or change the maintain, or change the
attitudes and behavior attitudes or behavior
of target consumers toward particular
towards an people.
organization.
19. Place marketing - Ideas – is a concept or
Involves activities mental impression,
undertaken to create, ideas can also be
maintain, or change the marketed. All marketing
attitudes or behavior is the marketing of an
toward particular idea.
people.
20. Social Marketing
Theuse of commercial marketing
concepts and tools in programs
designed to influence individuals’
behavior to improve their well
being and that of society.
21. Product and Service Decisions
Product
Product
Branding Packaging Labeling Support and
Attributes
Services
22. Product and Service Attributes
Developing a product or service involves defining
the benefits that it will offer.
- Product Quality
- Product Features
- Product Style and Design
- Total Quality Management
- - is an approach in which all of the company’s
people are involved in constantly improving the
quality of the products, services, and business.
23. Branding
A name, term, sign, symbol, design, or a
combination of these, that identifies the
products or services of one seller or group
of sellers and differentiates them from
those of competitors
24. Packaging
The activities of designing and producing
the container or wrapper for the product.
25. Labeling
The label identify the product or brand.
26. Product Support and Services
Product Line Decisions
- A group of products that are closely
related because they function in a similar
manner, are sold to the same customer
groups, are marketed through the same
types of outlets, or fall within given price
range.
Product Mix Decisions
- The set of al product lines and items
that particular seller offers for sale
27. • Services Marketing
– is a sub field of marketing, which can be split
into the two main areas of goods marketing
(which includes the marketing of fast moving
consumer goods (FMCG) and durables) and
services marketing. Services marketing typically
refers to both business to consumer (B2C) and
business to business (B2B) services.
28. Nature & Characteristics of a Service
– Company must consider four special characteristics when
designing marketing programs intangibility, inseparability,
variability, and perishability.
SERVICES
Intangibility – Services cannot be seen, tasted, felt, heard or
smelled before purchase.
Inseparability – Services cannot be separated from their
providers.
29. Variability – Quality of services depends on who provides
them, when, where, & how.
Perishability – Services cannot be stored for later sale or use.
Service-Profit Chain
– Chain that links services firm profits with employee &
costumer satisfaction.
This chain consist of five links:
Internal service quality – Superior employee section &
training, a quality work environment, & strong support for
those dealing with costumer.
30. Satisfied & productive service employees – More satisfied,
loyal & hardworking employees.
Greater service value – More effective & efficient costumer
value.
Satisfied & loyal costumers – Satisfied costumers who
remain loyal, repeat purchase, and refer other costumers.
Healthy service profits & growth – superior service firm
performance.
31.
32. Building Strong Brands
1. Brand Positioning
2.Brand Name Selection
3. Brand Sponsorship
4. Brand Development
33. Brand Positioning
What are the ATTRIBUTES of the
product
What are the BENEFITS of the product
How about VALUES and BELIEFS
34. Brand Name Selection
It should suggest something about the
product’s benefits and qualities
Easy to pronounce, recognize and
remember
Brand name should be distinctive
Extendable