3. Lets begins with history of Pizza Hut,
COMPANY’S PROFILE:
•Pizza Hut was founded in 1958 by two university’s Students: Frank &
Dan Carney borrowed 600 dollar from her mother and opened a little
restaurant in Wacheta Cansas (America).
• Pizza Hut is subsidiary of YUM brand.
•Pizza Hut is working in almost 110 countries in the world.
•Pizza Hut's international presence includes Canada and Mexico in
North America, India,Bangladesh, United Kingdom, Costa Rica, Pakistan,
and its Southeast Asian presence includes Vietnam, Thailand, Malaysia,
Hong Kong, and Macau.
•14 Dec,1993 first Pizza Hut opens in Pakistan at Boat Basin.
•There are 27 outlets of Pizza Hut in Karachi & recently opens in Quetta
also.
•MCR take franchise of Pizza Hut,Burger King & TJ Friday in all over
Pakistan & Afghanistan.
•MCR (Manzer Corney Riaz) is one of the companies of HOM (Habib Oil
Mill).
4.
5. QUESTION THAT REFLECT THE
CONSUMER BEHAVIOUR
What products and services consumer buy ?
What makes them buy them ?
When these are bought ?
From where ?
What is the frequency of buying ?
How often they are used ?
6. COMPETITORS IN MARKET
INTERNATIONALLY:
o DOMINOS PIZZA. (DINE-IN,TAKE AWAY & DELIVERY)
LOCALLY:
o 14 STREET PIZZA (TAKE AWAY & DELIVERY)
o CALIFORNIA PIZZA (DINE-IN,TAKE AWAY & DELIVERY)
o BROADWAY (TAKE AWAY & DELIVERY)
o NEW YORK PIZZA (TAKE AWAY & DELIVERY)
o PIZZA MAX (TAKE AWAY & DELIVERY)
o PIZZA POINT (DINE-IN,TAKE AWAY & DELIVERY)
7.
8. CONSUMER BEHAVIOUR
CONSUMER BEHAVIOUR IS THE HOW INDIVIDUALS, GROUPS
SELECT BUY, USE, DISPOSE THE PRODUCTS & SERVICES
OFFERED BY PIZZA HUT OR OTHER, IN ORDER TO SATISFY
THEIR NEEDS AND WANTS.
ON NEXT PAGE, WE SEE THE FACTORS WHICH INFLUENCE
THE CONSUMER BEHAVIOUR OF THE INDIVIDUALS OR GROUPS;
9. 1) CULTURAL FACTORS
THE CULTURAL FACTORS LIKE, THE INDIVIDUALS WHO ARE NOT
ACQUAINTED WITH THE PIZZA CULTURE MAY NOT BE WILLING TO TRY
PIZZA HUT. THE DIFFERENT CULTURE UPBRINGING EFFECTS THE BUYING
DECISION OF CUSTOMER.
2) SOCIAL FACTORS
THE SOCIAL FACTORS LIKE THE REFERENCE GROUPS, ASPIRATION
GROUPS WOULD HAVE A DIRECT INFLUENCE ON THE INDIVIDUAL. THE
FAMILY, ROLE AND STATUS OF THE INDIVIDUAL ALSO AFFECT THE BUYING
DECISION PROCESS. EXAMPLE, IN A FAMILY THE FATHER MIGHT DECIDES
WHERE TO GO TO DINE-IN ON A WEEKEND; THE OTHER MEMBERS ARE
BOUND TO FOLLOW. SO, THIS AFFECT THE CHOICE OF THE OTHER FAMILY
MEMBERS ALSO.
10. 3) PERSONAL FACTORS
THE PERSONAL FACTORS INCLUDE THE AGE AND STAGE IN LIFE
CYCLE, OCCUPATION AND ECONOMIC CIRCUMSTANCES, PERSONALITY,
LIFE STYLE AND VALUES EFFECT THE BUYING DECISION OF THE PERSON. A
PERSON, WHO LIKES TO HAVE ITALIAN CUISINE, WOULD COME TO PIZZA
HUT. HERE THE PERSONALITY PLAYS THE FACTOR WHICH IS
INFLUENCING THE INDIVIDUAL.
12. PIZZA WAR B/W COMPETITORS
PIZZA HUT
SMILE AND GREET CUSTOMER.
FINE DINE-IN
CHILDREN PLAY AREA
QUALITY OF PRODUCT
FOOD SERVE WITHIN TIME
FRESH FOOD
CHILLED ATMOSPHERE
FAMILY DINE-IN
FOCUS ON DINE-IN, TAKE AWAY
& DELIVERY AREA
BELIEVE IN MAKE ONE GOOD
CUSTOMER AND IT WILL MAKE
TEN MORE
24/7 DELIVERY
DOMINO
NO 24/7 DELIVERY
LESS OUTLET AS COMPARE TO
PIZZA HUT
ONLY PAN AND THIN PIZZA
AVAILABLE
NO VARIETY IN STARTER
NO PLAY AREA FOR CHILDREN
NO PARKING SPACE OUTSIDE
OUTLET
LIMITED DINE-IN
13. PIZZA HUT TOOL
C CLEANINESS
H HOSPITALITY
A ACCURACY
M MAINTAINESS
P PRODUCT
S SPEED OF SERVICE
