This document presents a statistical study comparing Pizza Hut and Dominos pizza. It includes sections on company profiles, product lines, research methodology, questionnaires, findings, and conclusions. The findings section analyzes data collected from 60 respondents on variables like pizza, desserts, ambience, value for money, brand loyalty, outlets, and customer service. It finds that Pizza Hut has higher brand loyalty, availability, and ambience based on statistical analyses. The conclusion suggests Dominos should work on these areas while Pizza Hut maintains its brand image and sales strategy.

2. Presented By:-
Sudipto Hizli - 70
Sony Mathews - 68
Sharon Pangeth - 64
Chaitali Dhopatkar - 16
Shad Ansari- 63
To,
Prof Samir
Virani

3. Index
Company Profile
Product Line
Importance of statistical study
 Research methodology
Questionnaire
Findings
Conclusion

6. Product Line
Pizzahut
• Pastas
• Sandwiches
• Pan pizza
• Thin crispy pizza
• Stuffed crust pizza
• Soups and Salad
• Deserts
• Beverage
• Garlic Breads
Dominos
• Simple veg pizza
• Regular pizza
• Medium pizza
• Large pizza
• Cheese burst
• Non-veg pizza
• Garlic bread
• Cheese garlic bread
• Garlic Breadsticks
• Chicken wings
• Beverages
• Deserts

7. Future Prospects
• Pizza Hut is all set to undergo a change of positioning
in the Indian market. The fast food retail chain plans to
shift its focus from pizzas to full meals and 'treat
bundles'. In the process, the group is set to change its
punchline from "Good Time, Great Pizzas" to "Treat
You Just Can't Beat“. Arvind Mediratta, chief marketing
officer of Yum Restaurants International for the Indian
subcontinent, told ET, "Treats play a significant role in
our day-to-day life.
• Also Pizza Hut, the flagship brand of Yum! Brands
Inc, plans to launch 40 more restaurants across the
country
PIZZAHUT

8. •Domino's Pizza is looking at opening 150 outlets
throughout the Asia-Pacific region, including 15 in
Malaysia by year-end.
•The company is looking for master franchise to open
up its chain of food businesses in Hong
Kong, Bangladesh and Sri Lanka, in where it has yet to
have a presence.
•Domino’s Pizza is planning to use a remote-controlled
helicopter – the DomiCopter – to deliver food.
Resembling a Call of Duty-style UAV, but with pizzas
instead of machine guns, the DomiCopter is set to take
the pizza delivery world by storm.
Domino
s

9. Importance of Statistical Study
Whether designing new products, streamlining a
production process or evaluating current vs.
prospective customers, today’s business managers
face greater complexities than ever before. Running
a shop on instinct no longer suffices. Statistics
provide managers with more confidence in dealing
with uncertainty in spite of the flood of available
data, enabling managers to more quickly make
smarter decisions and provide more stable
leadership to staff relying on them.

10. Methodology
•Preparing a questionnaire of two diffferent pizza brands using
different variables
•Where people had to rate it on the scale of 1 to 5
•Data was collected from the people who had visited both
pizzahut and domino’s
•The sample size taken into consideration was 60
•The mean of all variables was calculated and was further
considered for the statistical study.

11. Limitations
•Non probabilistic technique of “convenience
sampling” has been used which can skew the
analysis.
•The sample size has not been statistically
computed but is chosen on discretion of the
group.
•It is assumed that sample represents the
population.

12. Questionnaire
SR NO. VARIABLES PIZZAHUT DOMINOS
1. PIZZA
2. DESERTS
3. BEVERAGES
4. AMBIENCE
5. QUANTITY
6. VALUE FOR MONEY
7. BRAND LOYALTY
8. OUTLETS
9. CUSTOMER SERVICE
10. VARIETY IN MENU

13. Mean Median Mode Standard
Deviation
Karl Pearson’s
coefficient of
correlation
Correlation
between
Quantity and
value for
money
PIZZA 24 6 4
12.62933094
DESERTS
12.62933094
BEVERAGES 24 6 4
11.66190379
AMBIENCE 24 10 3
13.17193987
QUANTITY 24 5 4
14.43952908 0.723
VALUE FOR
MONEY
28 6 4
13.80217374
BRAND
LOYALTY
24 4 3
16.77796174
OUTLETS 24 1 4
15.93737745
CUSTOMER 24 6 3
0.819
Findings :- Pizza Hut

14. Mean Median Mode Standard
Deviation
Karl
Pearson’s
coefficient
of
correlation
Correlation
between
Quantity
and value
for money
PIZZA 12 8 3 12.24744871
DESERTS 12 16 3 9.486832981
BEVERAGES 12 16 3 11.42365966
AMBIENCE 12 4 3
14.2126704
QUANTITY 12 8 3 13.36038922 0.845
VALUE FOR
MONEY
10 9 3
10.12422837
BRAND
LOYALTY
12 14 2
11.89537725
OUTLETS 14 18 2
13.26649916
CUSTOMER
SERVICE
12 8 2
9.486832981
0.87
Variety in
Menu
12 13 3
10.83974169
Findings :- Dominos Pizza

15. CORRELATION BETWEEN QUANTITY
AND VALUE FOR MONEY
PIZZA HUT - 0.72332
DOMINOS - 0.84465
INTERPRETATION : With both having a +
relation, Dominos have a higher value thus we can
conclude than there is a strong relation with the
quantity offered by these outlets to which customers
rate them as value for money.
DOMINO’S - 1
PIZZA HUT - 0

16. Pearsons Correlation between
customer service and variety in menu
Pizza Hut - 0.8193
Dominos - 0.8703
Interpretation: DOMINOS having a higher +
relation, we can conclude that customer service
and variety in menu are two main factors which
goes hand to hand ,essential to win hearts of
customers.
DOMINO’S - 1
PIZZA HUT - 0

17. Brand loyalty Bar diagram
0
5
10
15
20
25
30
1
Brand loyalty of Pizzahut
Brand loyaty of Dominos
Interpretation :With the above representation, customers of
PIZZZA HUT have greater Brand loyalty compared to
DOMINOS.
DOMINO’S - 0
PIZZA HUT - 1

18. Availability
0% 0%
63%
27%
10%
Outlet Pie-chart of Pizzahut
1 2 3 4 5
26%
40%
34%
0% 0%
Outlet Pie-chart of Dominos
1 2 3 4 5
Interpretation: With over a quarter % of people stating the
availability of PIZZA HUT is much higher than DOMINOS
DOMINO’S - 0
PIZZA HUT - 1

19. Ogive relation between Dominos and
Pizza Hut -Ambience
0
10
20
30
40
50
60
70
1 2 3 4 5
DOMINOS
Less than Ogive More than Ogive

20. PIZZA HUT
0
10
20
30
40
50
60
70
1 2 3 4 5
Less than
More than
Interpretation: Comparing both the ogives, Dominos have a higher central
tendency than Pizza hut , while Pizza Hut has a higher satisfying customer
with its ambience
DOMINO’S - 0
PIZZA HUT - 1

21. 0
1000
2000
3000
4000
5000
6000
7000
8000
2007 2008 2009 2010 2011
Rs.Inmillion Sales Chart
Dominos
Pizzahut

22. CONCLUSION
• With the statistical equations and methods
applied to the raw data collected from the
sample, Pizza Hut has outrun Dominos with a
high score of 3 out of 5.
• So we suggest Dominos should work on
building its Brand Loyalty, Availability and
Ambience .
• While Pizza Hut must continue with its good
image ,and work on its sales strategy.

23. THANK
YOU